Twain

Twain

Country: US

Influence: 50.17% Fanbase: 21.11% Trending: 64.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 43.37% • Very Strong

As of 2025-09-09

14,383

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:33:06 UTC

Genres

popvirginia indiealternativealternative countryalternative americanahip-hop & raphip-hop/rapfolk & traditionalindie folk

Biography

Twain is the singer/songwriter project of multi-instrumentalist Mat Davidson, onetime member of the Low Anthem and Spirit Family Reunion. Consistently melodic and brittle, Twain's material has spanned experimental lo-fi and intimate indie folk.

Hailing from Franklin County, Virginia, Davidson began recording as Twain in the mid-2000s. He self-released the albums Sleeping Tree and Almanack before joining indie folk group the Low Anthem in 2009 as bassist/multi-instrumentalist. Still making time for Twain, he put out Love Is All Around in July 2010, then appeared on the Low Anthem's 2011 LP, Smart Flesh, before leaving the group later that year. While with the Low Anthem, he also joined Americana outfit Spirit Family Reunion on fiddle, leaving that band in early 2014 to refocus on Twain.

Recorded straight to tape and mastered in analog, 2014's Life Labors in the Choir channeled blues-like rawness into wounded folk. Also released in 2014, Twain-Tone Rally-Race: Collected Recordings 2005-2008 repackaged Sleeping Tree and Almanack. Intended as a full-length in progress with demos and live performances, the Sir Kitchen Boy EP followed in 2015, and the Alternator EP, released in 2016, featured all new songs.

In 2017, Twain signed with Austin, Texas-based Keeled Scales and toured in support of acts such as Big Thief, Langhorne Slim, and the Deslondes. With bassist Ken Woodward and drummer Peter Pezzimenti credited as bandmembers, their label debut, Rare Feeling, arrived that October. ~ Marcy Donelson, Rovi

Twain Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Twain resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, CANADA. The demographic is male-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 340 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Ampeg, IndieGoGo maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Twain score 2.36%Strong bucket.
Brand: MOOGBrand: AmpegBrand: IndieGoGo
Followers:14,383
Engagements:340
Rate:2.4%
Posts:15
Views:0
Avg Likes:340
Avg Comments:7
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,383 · Engagements 340 · Rate 2.4%
Posts 15 · Views 0 · Avg Likes 340 · Avg Comments 7 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
35-44: 30%
18-24: 15%
45-64: 8%
Largest: 25-34 (44%); next: 35-44 (30%)
Gender Split Female: 46%
Male: 54%
Non-binary/Other: 0%
Skews male (54%)
Top Countries UNITED STATES (86%)
UNITED KINGDOM (3%)
CANADA (3%)
AUSTRALIA (1%)
GERMANY (1%)
Top regions: UNITED STATES (86%), UNITED KINGDOM (3%), CANADA (3%)
Platform Engagement Instagram: 340 avg likes/post best engagement: Instagram 340 avg likes

Top Brand Affinities

MOOG
Score: 43.37
Ampeg
Score: 40.80
IndieGoGo
Score: 21.15
Amazon Music
Score: 18.24
Kickstarter
Score: 18.05
Hurley
Score: 13.90
Pro Tools
Score: 13.48
Hasselblad
Score: 12.85
Spotify Music
Score: 11.98
Madewell
Score: 10.15
Ableton
Score: 9.17
Schwartz's
Score: 8.51
Brand Category Score
MOOG 43.37
Ampeg 40.80
IndieGoGo 21.15
Amazon Music 18.24
Kickstarter 18.05
Hurley 13.90
Pro Tools 13.48
Hasselblad 12.85
Spotify Music 11.98
Madewell 10.15
Ableton 9.17
Schwartz's 8.51
Margaritaville 7.24
Free People 7.15
Paramount Pictures 6.20
Coors 6.18
Walgreens 5.98
Showtime 5.83
Polaroid 5.77
Kroger 5.50
Anthropologie 5.43
Kodak 5.10
SoundCloud 4.92
Pacific Northwest Wonderland 4.89
Carhartt 4.74
Taco Bell 4.74
Airbnb 4.59
Gatorade 4.33
Cadillac 4.29
Nixon 4.16
Emporium 4.14
Lollapalooza 4.12
Holden 3.79
Mulberry 3.75
Fujifilm 3.72
Leica 3.43
Coachella 3.43
Busch 3.36
NBC 3.26
Urban Outfitters 3.20
Heinz 3.15
Paypal 3.14
Tinder 2.95
Pixar 2.88
Preloved 2.79
Budweiser 2.78
Nickelodeon 2.66
Guinness 2.61
Subaru 2.38
MTV 2.36

Official Profiles

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Artist: Twain

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Twain today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-24)

Total: 126,574

PLATFORM TOTAL %
Spotify Spotify 126,574 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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