Turnpike Troubadours
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
545,338
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:33:13 UTC
Genres
Biography
The Turnpike Troubadours were formed by lead singer and guitarist Evan Felker and bassist R.C. Edwards. By 2007, they were gigging regularly, and they recorded and self-released their debut album, Bossier City, so they could have a CD to sell at their shows. (It appeared on their own Bossier City imprint, which would release their subsequent projects, with Thirty Tigers later taking on distribution of their catalog.) The rest of the lineup featured guitarist Casey Sliger, multi-instrumentalist John Fullbright, and drummer Chad Masters. The group wasn't entirely happy with the results, and put more time and effort into 2009's Diamonds & Gasoline, which better captures their sound, exploring modern rural life with a full awareness of history and delicately avoiding being ornate revivalists. Produced by Mike McClure and mixed by Joe Hardy, Diamonds & Gasoline saw guitarist Roger Ray joining the group after the departure of Casey Sliger. By the time they returned to the studio to cut 2012's Goodbye Normal Street, Felker and Edwards had been joined by guitarist Ryan Engleman, fiddler Kyle Nix, and Gabriel Pearson on the drums. As near-constant touring and greater airplay and streaming exposure spread word about the Turnpike Troubadours, Goodbye Normal Street was the group's first major success, making the country (number 14), folk (number three), and rock (number 23) charts after its release. Three years later, they released their fourth album, The Turnpike Troubadours, and watched it debut at number three on the country chart, a sign that the band's fan base was overlapping with the mainstream. The set included a guest spot from celebrated bluegrass fiddler Byron Berline and studio support from John Fullbright.
The Troubadours had expanded to a sextet by the time they recorded 2017's A Long Way from Your Heart, with the addition of Hank Early on pedal steel, dobro, and keyboards. Once again, the album peaked at number three on the country charts, and the band left theater gigs behind in favor of playing arenas and amphitheaters. They became one of the biggest draws on the Americana circuit, sharing the bill with Miranda Lambert and Little Big Town on the popular Bandwagon package tour. The band's journey came to a halt in 2019 when the Turnpike Troubadours went on what they called an "indefinite hiatus." Evan Felker had developed a serious drinking problem that led him to consider quitting music, and as he bowed out of the group, Ryan Engleman became a touring guitarist for Reckless Kelly, Kyle Nix launched a new band called the .38s, R.C. Edwards cut an album with his side project RC & the Ambers, and Gabriel Pearson divided his time between playing drums with the .38s and taking college classes. After a successful stint in rehab, Felker was sober, healthy, and ready to return to music, and his bandmates agreed to a less rigorous touring schedule and to keep alcohol off the stage in order to support their friend. After a handful of well-received live dates, the Turnpike Troubadours engaged Shooter Jennings to produce a comeback album, and A Cat in the Rain was released in August 2023. ~ Steve Leggett & Mark Deming, Rovi
Turnpike Troubadours resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (69%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (17,574,585 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Houston Livestock Show and Rodeo, Ariat, Miller Lite makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 545,338 · Engagements 51,964 · Rate 9.5% Posts 422 · Views 17,609,085 · Avg Likes 50,839 · Avg Comments 1,392 · Avg Views 17,609,085 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 26% 35-44: 22% 45-64: 12% |
Largest: 25-34 (39%); next: 18-24 (26%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (74%) BRAZIL (5%) UNITED KINGDOM (3%) NIGERIA (2%) AUSTRALIA (2%) |
Top regions: UNITED STATES (74%), BRAZIL (5%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 8,337 avg likes/post · Tiktok: 34,500 avg views/post · Youtube: 17,574,585 avg views/post | Best reach: Youtube 17,574,585 avg views; best engagement: Youtube 37,948 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Ariat
Miller Lite
Sherri Hill
Coors
RAM Trucks
Busch
Bud Light
Margaritaville
Barstool Sports
Stihl
Carhartt
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 50.22 | |
| Ariat | 43.38 | |
| Miller Lite | 33.95 | |
| Sherri Hill | 24.86 | |
| Coors | 23.74 | |
| RAM Trucks | 17.48 | |
| Busch | 13.80 | |
| Bud Light | 11.64 | |
| Margaritaville | 11.61 | |
| Barstool Sports | 11.48 | |
| Stihl | 9.45 | |
| Carhartt | 8.69 | |
| GMC | 7.87 | |
| Cadillac | 6.22 | |
| Verizon | 5.86 | |
| Chick-fil-A | 5.80 | |
| Free People | 5.73 | |
| Kroger | 5.35 | |
| Jeep | 5.29 | |
| The Home Depot | 4.87 | |
| Harley-Davidson | 4.73 | |
| Pacific Northwest Wonderland | 4.65 | |
| NBC | 4.60 | |
| Gillette | 4.29 | |
| Chevrolet | 4.28 | |
| Showtime | 4.28 | |
| Budweiser | 4.27 | |
| Dodge | 4.20 | |
| NHL | 4.17 | |
| Holden | 4.16 | |
| American Eagle | 4.13 | |
| Jack Daniels | 4.10 | |
| Taco Bell | 4.07 | |
| FedEx | 3.89 | |
| Walmart | 3.81 | |
| ESPN | 3.71 | |
| Target | 3.68 | |
| NORDSTROM | 3.62 | |
| Ford | 3.62 | |
| Oakley | 3.54 | |
| Under Armour | 3.46 | |
| NFL | 3.25 | |
| Lollapalooza | 3.16 | |
| Paramount Pictures | 3.16 | |
| PetSmart | 2.85 | |
| Chrysler | 2.84 | |
| Monster Beverage | 2.84 | |
| Lululemon Athletica | 2.68 | |
| Airbnb | 2.66 | |
| Coachella | 2.63 |
Official Profiles
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LoginArtist: Turnpike Troubadours
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | Turnpike Troubadours, Wyatt Flores, Noeline Hofmann | Tahoe Blue Event Center | Stateline, United States | |
| 2025-12-13 01:00 UTC | Turnpike Troubadours, The Droptines | Brooklyn Bowl | New York, United States | |
| 2025-12-13 05:00 UTC | Turnpike Troubadours, The Droptines | Brooklyn Bowl | Las Vegas, United States | |
| 2025-12-14 03:30 UTC | Turnpike Troubadours, Wyatt Flores, Noeline Hofmann | Mesa Amphitheatre | Mesa, United States | |
| 2026-02-20 03:30 UTC | Turnpike Troubadours, Dave Simonett | State Theatre | Minneapolis, United States | |
| 2026-04-12 02:00 UTC | Turnpike Troubadours, Wyatt Flores, Cross Canadian Ragweed, Shane Smith & the Saints, The Great Divide | Boone Pickens Stadium | Stillwater, United States |















