Turisas

Turisas

Country: FI

Influence: 55.66% Fanbase: 36.53% Trending: 65.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

28,300

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 14:05:25 UTC

Genres

folk & traditionalfolk metalnordic folk metalslavic folk metalmetalmetalmelodic metalpower metalviking metalprogressive metal

Biography

Named for a warrior god in Finnish mythology, Turisas are a heavy metal band whose music is an ambitious blend of symphonic metal, power metal, progressive rock, and Finnish folk music. Turisas were formed in Hämeenlinna, a rural community in southern Finland, by vocalist Warlord Nygård and guitarist/bassist Jussi Wickström in 1997. Eager to perform their songs that blended pagan folklore with bloody tales of warfare, Nygård and Wickström recruited three likeminded musicians, percussionist Tude Lehtonen, keyboardist Antti Ventola, and guitarist Georg Laakso, but the epic-scale sound they sought proved difficult to capture on tape, and Turisas' first attempt at recording an album, 1998's Taiston Tie (aka "The Battle Path"), never saw release due to the group's dissatisfaction with the results. In 2000, a demo CD, The Heart of Turisas, was distributed to fans, the press, and industry professionals, and coupled with the group's storming live show, word spread about the unusual band and Century Media signed the group to a recording contract in 2003. Turisas' first proper album, Battle Metal, recorded at studios in France and Finland, was released in mid-2004, with the band supporting the album with appearances at a number of major European metal festivals. In the fall of 2005, Laakso was involved in a severe auto accident that caused major injuries to his spinal cord, forcing him to leave the band. Wickström took over all guitar duties for the recording of Turisas' next album, 2007's The Varangian Way, while Hannes Horma (bass), Olli Vänskä (violin), Janne Mäkinen (accordion), and Antti Laurila (accordion), four musicians who had helped fill out the group's sound during live concerts, appeared on the disc as full-fledged bandmembers for the first time. A few months before The Varangian Way was to be released in the spring of 2007, Antti Ventola announced he had left Turisas in a post on the group's online forum. ~ Mark Deming, Rovi

Turisas Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Turisas connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (73%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 7,690 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Turisas moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Turisas score 0.57%Low bucket.
Followers:28,300
Engagements:161
Rate:0.6%
Posts:3
Views:7,690
Avg Likes:144
Avg Comments:281
Avg Views:7,690

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 28,300 · Engagements 161 · Rate 0.6%
Posts 3 · Views 7,690 · Avg Likes 144 · Avg Comments 281 · Avg Views 7,690
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 39%
35-44: 12%
45-64: 4%
Largest: 25-34 (43%); next: 18-24 (39%)
Gender Split Female: 27%
Male: 73%
Non-binary/Other: 0%
Skews male (73%)
Top Countries UNITED STATES (18%)
BRAZIL (12%)
UNITED KINGDOM (5%)
FRANCE (4%)
FINLAND (4%)
Top regions: UNITED STATES (18%), BRAZIL (12%), UNITED KINGDOM (5%)
Platform Engagement Youtube: 7,690 avg views/post Best reach: Youtube 7,690 avg views; best engagement: Youtube 144 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Turisas

Date Range: 2025-12-28 → 2025-12-28
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-30)

Total: 294,939

PLATFORM TOTAL %
Spotify Spotify 294,778 99.95%
Yandex Yandex 161 0.05%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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