Turbulence

Turbulence

Country: JM | Gender: male

Influence: 50.84% Fanbase: 23.84% Trending: 64.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

33,116

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 14:32:15 UTC

Genres

jazz & standardsjazzrocklovers rockrockreggaedancehallreggaemodern reggaeroots reggaeelectronicriddim

Biography

b. Sheldon Campbell, Mannings Hill Road, Jamaica, West Indies. Turbulence is widely acknowledged as being discovered by Philip Fatis Burrell, although his first recording, Keep It Going, was actually recorded with Sky High. Turbulences initial foray into the Jamaican music industry faltered and it was not until 2000 that he enjoyed notoriety with Burrells Exterminator crew having recorded Word Wid It in 1999. Widely considered a sing-jay he effectively combined ragga, hip-hop and R&B that resulted in a unique style. Turbulences sound leaned heavily towards the US market and led to unwarranted trepidation from the purists. The Exterminator crew also featured artists such as Sizzla and Prince Malachi with whom Turbulence toured in the summer of 2000. The tour covered Europe and included a highly acclaimed appearance at the Montreux International Jazz Festival. In the same year he released Where Are Your Wings, a release that proved sufficiently popular to inspire Burrell to record the Turbulences self-titled debut. The release demonstrated his R&B leanings with the track Hold The Faith, that was also utilised by labelmate Malachi on his debut Watch Over We. Sing-jays are often considered to be second-rate vocalists but Turbulence proved otherwise as he was able to sing in a sensitive style as well as demonstrating his skills as a hardcore dancehall DJ. The debut was deemed a mixed bag and featured dancehall classics such as, Hotness A Gwan, Nah Beg No Friend and Living In Sufferation.

Turbulence Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Turbulence builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, FRANCE, JAMAICA. With a heavily male (75%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (2,831 avg views per post), while Youtube provides social proof in comments and saves. Affinities with leading lifestyle names point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Turbulence score 0.56%Low bucket.
Followers:33,116
Engagements:184
Rate:0.6%
Posts:60
Views:3,280
Avg Likes:167
Avg Comments:17
Avg Views:3,280

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 33,116 · Engagements 184 · Rate 0.6%
Posts 60 · Views 3,280 · Avg Likes 167 · Avg Comments 17 · Avg Views 3,280
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 50%
18-24: 28%
35-44: 16%
45-64: 4%
Largest: 25-34 (50%); next: 18-24 (28%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries UNITED STATES (20%)
FRANCE (12%)
JAMAICA (11%)
BRAZIL (8%)
UNITED KINGDOM (8%)
Top regions: UNITED STATES (20%), FRANCE (12%), JAMAICA (11%)
Platform Engagement Tiktok: 449 avg views/post · Youtube: 2,831 avg views/post Best reach: Youtube 2,831 avg views; best engagement: Youtube 145 avg likes

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Turbulence

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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