Tulsi Kumar Brand Affinity ranks highest PlayerUnknown's Battlegrounds at 10.68% . Very Strong. Score DMDB 69.09% | Fanbase 69.93%

Tulsi Kumar — pop artist from IN.

With a career that began in 2006, the versatile singer has achieved success through chart-topping hits such as "Killer Haseena" and "Sanam Re." In addition to…

Tulsi Kumar

Superstar

Country: IN | Gender: female | Artist ID: 11e81bbc-b59f-48c8-8341-a0369fe50396

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Genres

popdesi poppopchildren's musicchildren's musicasianfilmimodern bollywoodbollywoodmiddle easternsufi

Influential: 69.09% Fanbase: 69.93% Trending: 68.66%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

PlayerUnknown's Battlegrounds • 10.68% • Very Strong

As of 2025-09-10

8,560,244

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.09% | Fanbase 69.93% | Trending 68.66% | CAREER STAGE: SUPERSTAR

Biography

With a career that began in 2006, the versatile singer has achieved success through chart-topping hits such as "Killer Haseena" and "Sanam Re." In addition to her music career, she leads the educational initiatives at T-Series, including the Gulshan Kumar Film and Television Institute of India (GKFTII) and T-Series’ Stageworks Academy.

Her accolades include the Filmfare Middle East Sensational Voice Of The Year in 2022, the Dadasaheb Phalke Award for Best Playback Singer in 2020, and the IIFA Award for Best Female Playback Singer in 2017, among others. Known for her blend of Bollywood, chart-toppers, and indie pop hits, she continues to captivate audiences with her remarkable voice and performances.

Report Date: 2025-09-10

Tulsi Kumar is already in the conversation with 18-24 & 25-34 audiences in INDIA, BANGLADESH, PAKISTAN. The audience is heavily male (76%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (8,464 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to PlayerUnknown's Battlegrounds, Mahindra, Selfiegram points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tulsi Kumar score 0.07% — Low bucket.

Brand: PlayerUnknown's BattlegroundsBrand: MahindraBrand: Selfiegram

Followers:8,560,244

Engagements:6,048

Rate:0.1%

Posts:4,707

Avg Likes:6,029

Avg Comments:177

Avg Views:8,464

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,560,244 · Engagements 6,048 · Rate 0.1% Posts 4,707 · Views 8,464 · Avg Likes 6,029 · Avg Comments 177 · Avg Views 8,464	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 31% 13-17: 7% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (31%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	INDIA (74%) BANGLADESH (12%) PAKISTAN (4%) UNITED STATES (3%) INDONESIA (3%)	Top regions: INDIA (74%), BANGLADESH (12%), PAKISTAN (4%)
Platform Engagement	Instagram: 5,765 avg likes/post · Youtube: 8,464 avg views/post	Best reach: Youtube 8,464 avg views; best engagement: Instagram 5,765 avg likes

Top Brand Affinities

PlayerUnknown's Battlegrounds

Score: 10.68

Mahindra

Score: 5.50

Selfiegram

Score: 4.69

Bajaj

Score: 3.64

Snapseed

Score: 3.60

musical.ly

Score: 3.56

KTM

Score: 2.75

FashionNova

Score: 2.70

MTV

Score: 2.34

National Geographic

Score: 2.03

Xiaomi

Score: 1.95

Geocaching

Score: 1.91

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Top Brand Affinities

Brand	Category	Score
PlayerUnknown's Battlegrounds		10.68
Mahindra		5.50
Selfiegram		4.69
Bajaj		3.64
Snapseed		3.60
musical.ly		3.56
KTM		2.75
FashionNova		2.70
MTV		2.34
National Geographic		2.03
Xiaomi		1.95
Geocaching		1.91
Beats Electronics		1.81
A Game of Tones		1.67
Travelgram		1.66
Canon		1.55
Nikon		1.55
Rolex		1.54
Huda Beauty		1.54
Suzuki		1.51
WWE		1.40
Vogue		1.30
Versace		1.26
Hyundai		1.21
H&M		1.16
Yamaha		1.16
Samsung Group		1.14
Lamborghini		1.12
Sony		1.08
Marvel Entertainment		1.05
Apple		1.04
Zara		1.00
Levi's		1.00
FIFA		0.99
Adobe		0.99
Puma		0.99
Balenciaga		0.98
Pepsi		0.94
Gucci		0.93
Harley-Davidson		0.89
Ferrari		0.85
McDonald's		0.84
SoundCloud		0.83
Supreme		0.81
Red Bull		0.78
HBO		0.77
Tommy Hilfiger		0.77
Honda		0.76
The Olympic Games		0.75
Mercedes-Benz		0.73