Tujamo

Tujamo

Country: DE | Gender: male

Influence: 62.58% Fanbase: 48.99% Trending: 69.37% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 74.84% • Very Strong

As of 2025-09-09

446,888

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:44 UTC

Genres

popdance popelectronictropical houseedmelectro housepop dancedanceprogressive electro housedutch houseelectronicaustralianmelbourne bounce

Biography

German electro-house producer Tujamo (aka Matthias Richter) is a globally celebrated, charting musician whose unique take on dance music, "the Eastern Sound," is often considered by critics to be a genre of its own. His singles have charted globally, and his downtempo anthems have driven dancefloors from China to Russia and New York to L.A.

He developed a passion for music in his teens. He began DJ'ing at age 17 and just a year later, in 2006, won a talent competition at one of Germany's most famous nightclubs, Club Index in Schüttorf, where he went on to become a resident DJ. That same year he began producing tracks under the Tujamo alias, releasing his debut single, "Mombasa," in 2011. His first dance chart hit came the following year with "Who," produced in conjunction with fellow Germans Plastik Funk. The tune was played out by big names like Avicii and became a huge hit at Miami house music mecca the Winter Music Conference. In 2013, he had his first mainstream hit with "Boneless," a collaboration with Steve Aoki and Chris Lake, which went to number 49 on the German singles chart. In 2014 his biggest hit yet came when the reworked "Who," retitled "Dr. Who" and featuring British rapper Sneakbo, hit number 21 on the U.K. singles chart. Also making a name for himself as a remixer for the likes of Bob Sinclar, Peter Gelderblom, and Wynter Gordon, he played all over Germany and internationally, including a tour of South America. In 2018, his single "With U (feat. Karen Harding)" was picked by an international group of streaming services and ran up the digital charts. ~ John D. Buchanan

Tujamo Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Tujamo performs best with fans in the 18-24 range, concentrated in BRAZIL, POLAND, GERMANY. Audience composition is heavily male (81%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 16,130 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Pioneer, Mixcloud, Trancefamily, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Tujamo is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tujamo score 0.40%Low bucket.
Brand: PioneerBrand: MixcloudBrand: Trancefamily
Followers:446,888
Engagements:1,770
Rate:0.4%
Posts:2,637
Views:17,848
Avg Likes:1,740
Avg Comments:96
Avg Views:17,848

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 446,888 · Engagements 1,770 · Rate 0.4%
Posts 2,637 · Views 17,848 · Avg Likes 1,740 · Avg Comments 96 · Avg Views 17,848
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 52%
25-34: 34%
35-44: 7%
13-17: 5%
Largest: 18-24 (52%); next: 25-34 (34%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries BRAZIL (8%)
POLAND (7%)
GERMANY (7%)
UNITED STATES (7%)
ROMANIA (5%)
Top regions: BRAZIL (8%), POLAND (7%), GERMANY (7%)
Platform Engagement Instagram: 1,250 avg likes/post · Tiktok: 1,718 avg views/post · Youtube: 16,130 avg views/post Best reach: Youtube 16,130 avg views; best engagement: Instagram 1,250 avg likes

Top Brand Affinities

Pioneer
Score: 74.84
Mixcloud
Score: 48.59
Trancefamily
Score: 47.40
Tomorrowland
Score: 46.12
Warner Music
Score: 27.76
Ableton
Score: 26.30
Commerzbank
Score: 20.70
Amazon Music
Score: 17.95
Sennheiser
Score: 14.84
Akai
Score: 14.72
Gamescom
Score: 13.81
SoundCloud
Score: 11.62
Brand Category Score
Pioneer 74.84
Mixcloud 48.59
Trancefamily 47.40
Tomorrowland 46.12
Warner Music 27.76
Ableton 26.30
Commerzbank 20.70
Amazon Music 17.95
Sennheiser 14.84
Akai 14.72
Gamescom 13.81
SoundCloud 11.62
Grey Goose 9.24
Seat 8.35
Jagermeister 6.85
Beats Electronics 6.66
Absolut 6.00
Superdry 5.03
Pull&Bear 4.46
Spotify Music 4.37
Bacardi 4.00
Lollapalooza 3.54
MTV 3.33
Red Bull 3.08
ASOS 2.63
Heineken 2.43
Ray-Ban 2.41
Carhartt 2.41
Hollister Co 2.38
Monster Beverage 2.35
Dr. Martens 2.20
musical.ly 2.18
Boeing 2.12
The North Face 2.10
Lacoste 2.03
Sony 2.02
Jack Daniels 1.96
Audi 1.96
Michael Kors 1.95
Lamborghini 1.94
Armani 1.92
Coachella 1.91
Calvin Klein 1.89
Victoria's Secret 1.86
Ferrari 1.86
Bugatti 1.79
FIFA 1.77
GoPro 1.75
Guess 1.74
New Balance 1.71

Official Profiles

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Artist: Tujamo

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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