TSHA

TSHA — electronic artist from GB.

A rising superstar in the electronic world, TSHA makes music built on bright, melodic house foundations, bringing in UK garage and rave sensibilities, and has…

Influence: 56.97% Fanbase: 31.80% Trending: 69.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 86.28% • Very Strong

As of 2025-09-09

190,438

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:47 UTC

Genres

electronicelectronicuk housedance

Biography

A rising superstar in the electronic world, TSHA makes music built on bright, melodic house foundations, bringing in UK garage and rave sensibilities, and has been widely tipped by the dance music press — appearing on the covers of Mixmag and DJ Mag — as well as the likes of the Observer, Billboard and Interview mag.

TSHA’s music has earned well over 180 million streams, earning her accolades such as becoming a DC-10 resident, delivering a BBC Essential Mix, nominations for the MOBO’s (Best Dance Act) and Grammys’ (her writing work on Diplo track “Let You Go”.), and a recent collaboration with Ellie Goulding and Gregory Porter. Her acclaimed debut album, 2022’s ‘Capricorn Sun’, was celebrated as Album of the Year by DJ Mag and BBC R1 Dance.

New album 'Sad Girl' taps into her teenage years, with strokes of ‘00s R&B, rude electro and anthemic techno, recalling the bittersweetness and angst of early adulthood — it’s out September 27th on Ninja Tune.

Top Brand Affinities

Report Date: 2025-09-09

TSHA connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, SPAIN. With a heavily male (76%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 968 avg likes per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, Pioneer, MOOG highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: TSHA moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TSHA score 0.79% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: MOOG

Followers:190,438

Engagements:1,064

Rate:0.6%

Posts:827

Avg Likes:1,058

Avg Comments:50

Avg Views:2,010

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 190,438 · Engagements 1,064 · Rate 0.6% Posts 827 · Views 2,010 · Avg Likes 1,058 · Avg Comments 50 · Avg Views 2,010	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 35-44: 27% 18-24: 15% 45-64: 7%	Largest: 25-34 (49%); next: 35-44 (27%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (26%) UNITED KINGDOM (24%) SPAIN (4%) ITALY (4%) GERMANY (3%)	Top regions: UNITED STATES (26%), UNITED KINGDOM (24%), SPAIN (4%)
Platform Engagement	Instagram: 968 avg likes/post	best engagement: Instagram 968 avg likes

Top Brand Affinities

Mixcloud

Score: 86.28

Pioneer

Score: 51.90

MOOG

Score: 41.13

Ableton

Score: 38.46

Akai

Score: 24.77

Trancefamily

Score: 19.63

SUSHISAMBA

Score: 17.23

SoundCloud

Score: 16.58

Amazon Music

Score: 14.52

Sennheiser

Score: 12.71

Tate Modern

Score: 9.33

Vauxhall

Score: 9.24

Brand	Category	Score
Mixcloud		86.28
Pioneer		51.90
MOOG		41.13
Ableton		38.46
Akai		24.77
Trancefamily		19.63
SUSHISAMBA		17.23
SoundCloud		16.58
Amazon Music		14.52
Sennheiser		12.71
Tate Modern		9.33
Vauxhall		9.24
Pro Tools		9.20
Tomorrowland		8.87
Selfridges		8.58
Acne Studios		8.52
Coachella		8.26
Beats Electronics		7.21
Atmos		6.95
Spotify Music		6.84
Vivienne Westwood		6.79
JACQUEMUS		6.40
Lollapalooza		5.05
Stüssy		4.42
Kodak		4.19
Topshop		3.85
Bacardi		3.75
Campari		3.70
BBC		3.48
Carhartt		3.47
Guinness		3.44
Urban Outfitters		3.32
ASOS		3.20
MTV		3.06
Aperol		2.96
Harrods		2.85
Warner Bros		2.82
Showtime		2.81
Dr. Martens		2.71
Hennessy		2.66
Fujifilm		2.61
Tesco		2.50
Sneakerhead		2.39
ASICS		2.31
TOM FORD		2.30
Red Bull		2.30
Budweiser		2.30
Garnier		2.29
The North Face		2.25
Lululemon Athletica		2.18