Tryo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
473,326
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:11 UTC
Genres
Biography
Tryo cuts through with 18-24 & 25-34 audiences and consistency across FRANCE, BELGIUM, SWITZERLAND. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 15,350 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Accor Hotels, Monoprix, Fnac, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 473,326 · Engagements 1,968 · Rate 0.4% Posts 1,328 · Views 28,045 · Avg Likes 1,888 · Avg Comments 49 · Avg Views 28,045 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 32% 35-44: 9% 13-17: 5% |
Largest: 18-24 (47%); next: 25-34 (32%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
FRANCE (81%) BELGIUM (5%) SWITZERLAND (3%) CANADA (2%) BRAZIL (1%) |
Top regions: FRANCE (81%), BELGIUM (5%), SWITZERLAND (3%) |
| Platform Engagement | Instagram: 760 avg likes/post · Tiktok: 15,350 avg views/post · Youtube: 12,695 avg views/post | Best reach: Tiktok 15,350 avg views; best engagement: Instagram 760 avg likes |
Top Brand Affinities
Accor Hotels
Monoprix
Fnac
Ricard
Galeries Lafayette
Auchan
Kiabi
Cluse
Rossignol
ESPRIT
Décathlon
Yogi Tea
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 50.62 | |
| Monoprix | 35.56 | |
| Fnac | 32.89 | |
| Ricard | 24.52 | |
| Galeries Lafayette | 21.10 | |
| Auchan | 17.21 | |
| Kiabi | 16.92 | |
| Cluse | 15.59 | |
| Rossignol | 14.30 | |
| ESPRIT | 13.31 | |
| Décathlon | 13.00 | |
| Yogi Tea | 12.13 | |
| Vichy | 10.75 | |
| Montblanc | 10.73 | |
| PLAYMOBIL | 10.33 | |
| Evian | 9.98 | |
| Air France | 9.59 | |
| Haribo | 7.68 | |
| Amazon Music | 7.31 | |
| Garnier | 7.26 | |
| Thermomix | 6.96 | |
| Longchamp | 6.41 | |
| Elle Magazine | 6.22 | |
| Calzedonia | 6.11 | |
| Tarte Cosmetics | 5.91 | |
| Ableton | 5.22 | |
| Kiko | 4.66 | |
| Carrefour | 4.37 | |
| NBC | 4.35 | |
| Citroen | 3.97 | |
| Peugeot | 3.74 | |
| Rover | 3.37 | |
| Renault | 3.36 | |
| Sephora | 3.16 | |
| Faber-Castell | 3.12 | |
| Primark | 3.11 | |
| Burger King | 3.09 | |
| Babybump | 3.08 | |
| AMC | 2.89 | |
| Dr. Martens | 2.85 | |
| The Witcher | 2.84 | |
| GAP | 2.48 | |
| Polaroid | 2.47 | |
| Lego | 2.40 | |
| Lush | 2.39 | |
| Carhartt | 2.33 | |
| Cartier | 2.01 | |
| Heineken | 1.99 | |
| KENZO | 1.91 | |
| Lacoste | 1.89 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 853,999
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