Truth
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
65,168
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:49:03 UTC
Genres
Biography
Truth has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, NEW ZEALAND. A heavily male (73%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 11,718 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Phase One, Ableton, iHeartRaves signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 65,168 · Engagements 928 · Rate 1.4% Posts 1,770 · Views 12,691 · Avg Likes 902 · Avg Comments 43 · Avg Views 12,691 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 37% 35-44: 10% 13-17: 3% |
Largest: 25-34 (49%); next: 18-24 (37%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (27%) UNITED KINGDOM (14%) NEW ZEALAND (8%) GERMANY (6%) CANADA (4%) |
Top regions: UNITED STATES (27%), UNITED KINGDOM (14%), NEW ZEALAND (8%) |
| Platform Engagement | Instagram: 688 avg likes/post · Tiktok: 973 avg views/post · Youtube: 11,718 avg views/post | Best reach: Youtube 11,718 avg views; best engagement: Instagram 688 avg likes |
Top Brand Affinities
Phase One
Ableton
iHeartRaves
Mixcloud
Pioneer
Akai
MOOG
SoundCloud
Trancefamily
Hennessey
Beats Electronics
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Phase One | 105.81 | |
| Ableton | 68.63 | |
| iHeartRaves | 65.38 | |
| Mixcloud | 64.22 | |
| Pioneer | 42.41 | |
| Akai | 33.04 | |
| MOOG | 25.72 | |
| SoundCloud | 24.41 | |
| Trancefamily | 20.35 | |
| Hennessey | 16.23 | |
| Beats Electronics | 12.18 | |
| Pro Tools | 11.80 | |
| Sennheiser | 9.05 | |
| Tomorrowland | 6.59 | |
| Pacific Northwest Wonderland | 5.79 | |
| Spotify Music | 5.24 | |
| Mulberry | 4.94 | |
| Coachella | 4.86 | |
| Bud Light | 4.58 | |
| Coors | 4.24 | |
| Taco Bell | 4.02 | |
| Verizon | 4.02 | |
| Hennessy | 4.01 | |
| Lollapalooza | 3.64 | |
| Busch | 3.54 | |
| Fallout | 3.47 | |
| NHL | 3.29 | |
| Acura | 3.27 | |
| Showtime | 3.14 | |
| Dr. Martens | 3.11 | |
| Matrix | 3.10 | |
| Emporium | 2.93 | |
| Monster Beverage | 2.80 | |
| Lululemon Athletica | 2.74 | |
| Lush | 2.73 | |
| Red Bull | 2.65 | |
| Urban Outfitters | 2.58 | |
| Carhartt | 2.36 | |
| Subaru | 2.29 | |
| Paramount Pictures | 2.26 | |
| Victoria's Secret | 2.18 | |
| MTV | 2.16 | |
| Adobe | 2.16 | |
| Bellagio | 2.07 | |
| Nintendo | 2.05 | |
| Kodak | 2.02 | |
| Supreme | 1.99 | |
| Grand Theft Auto | 1.98 | |
| Budweiser | 1.97 | |
| Gymshark | 1.95 |
Official Profiles
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LoginArtist: Truth
The map shows every radio station that aired Truth today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-22)
Total: 195,944
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Yandex |
126,189 | 64.40% |
| [+] |
Last.fm |
69,755 | 35.60% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 04:30 UTC | INZO, Truth, Late Night Radio, Blookah, Zen Selekta | The Eastern | Atlanta, United States | |
| 2026-02-20 03:00 UTC | INZO, Truth, Blookah | Premier Event Center | Charlotte, United States | |
| 2026-02-21 03:30 UTC | INZO, Truth, Blookah | The Ritz | Raleigh, United States | |
| 2026-02-28 06:00 UTC | INZO, Truth, Super Future, Blookah, Lhasa Petik | Echostage | Washington, United States | |
| 2026-03-14 02:00 UTC | INZO, Truth, Late Night Radio, Blookah, Lhasa Petik | Radius Chicago | Chicago, United States |
