Trueblood

Trueblood

Country: US

Influence: 53.59% Fanbase: 32.72% Trending: 64.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 3.57% • Very Strong

As of 2025-09-08

8,222,741

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-29 14:57:27 UTC

Genres

rockrockalternativealternative

Biography

TRUEBLOOD is a Southern California rock band of four brothers – Cameron (17,
drums), Dylan (16, lead guitar), Mason (14, vocals/guitar), and Ethan (12, bass) –
delivering high-energy original music and electrifying performances. Cameron and
Dylan, both alumni of the School of Rock Broadway tour, inspired their younger brothers
to join the band, creating a tight-knit musical force.
Since launching their TikTok channel in November of 2024, TRUEBLOOD has exploded
online, racking up over half a billion views and more than 76 million likes across TikTok
and Instagram. Their viral covers and original songs have drawn shoutouts from icons
like Weird Al, Weezer, OK Go, and Foo Fighters. All four brothers contribute creatively,
both in the studio and across their social channels.
Beyond music, TRUEBLOOD is committed to giving back, supporting causes like Magic
Wheelchair, The For The Win Project, Melodic Caring, BroAm, and the Challenged
Athletes Foundation. With a rapidly growing fanbase and a passion for inspiring others,
TRUEBLOOD is quickly becoming one of SoCal’s most exciting young rock acts.

Trueblood Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Trueblood keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily female (57%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 15,500,000 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Lollapalooza, Acura, Gundam supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Trueblood score 31.75%Very Strong bucket.
Brand: LollapaloozaBrand: AcuraBrand: Gundam
Followers:8,222,741
Engagements:2,610,475
Rate:31.7%
Posts:207
Views:15,836,710
Avg Likes:2,294,353
Avg Comments:11,966
Avg Views:15,836,710

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 8,222,741 · Engagements 2,610,475 · Rate 31.7%
Posts 207 · Views 15,836,710 · Avg Likes 2,294,353 · Avg Comments 11,966 · Avg Views 15,836,710
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 52%
25-34: 24%
13-17: 14%
35-44: 8%
Largest: 18-24 (52%); next: 25-34 (24%)
Gender Split Female: 57%
Male: 43%
Non-binary/Other: 0%
Skews female (57%)
Top Countries UNITED STATES (37%)
BRAZIL (6%)
UNITED KINGDOM (6%)
INDIA (5%)
AUSTRALIA (4%)
Top regions: UNITED STATES (37%), BRAZIL (6%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 70,528 avg likes/post · Tiktok: 15,500,000 avg views/post · Youtube: 336,710 avg views/post Best reach: Tiktok 15,500,000 avg views; best engagement: Tiktok 2,200,000 avg likes

Top Brand Affinities

Lollapalooza
Score: 3.57
Acura
Score: 3.13
Gundam
Score: 2.77
Monster Beverage
Score: 2.69
Vans
Score: 2.14
SoundCloud
Score: 2.12
Chrysler
Score: 2.10
Tesla Motors
Score: 2.09
Busch
Score: 2.08
Kodak
Score: 2.06
Dr. Martens
Score: 2.02
Ubisoft
Score: 1.99
Brand Category Score
Lollapalooza 3.57
Acura 3.13
Gundam 2.77
Monster Beverage 2.69
Vans 2.14
SoundCloud 2.12
Chrysler 2.10
Tesla Motors 2.09
Busch 2.08
Kodak 2.06
Dr. Martens 2.02
Ubisoft 1.99
Tomorrowland 1.87
Red Bull 1.85
GoPro 1.84
Beats Electronics 1.84
Spotify Music 1.81
Walmart 1.79
Xbox 1.77
Gymshark 1.68
Los Angeles Lakers 1.68
Nintendo 1.64
Ducati 1.64
KitKat 1.62
Bentley 1.62
Calvin Klein 1.59
Harley-Davidson 1.58
PlayStation 1.55
Pepsi 1.46
Lego 1.46
Pokemon 1.46
NBA 1.41
Lexus 1.37
CBS Television Studios 1.37
Sneakerhead 1.36
Chevrolet 1.36
Marvel 1.33
Pokemon Go 1.32
Dodge 1.32
Adobe 1.32
Polaroid 1.31
Pixar 1.30
Star Wars 1.29
Lamborghini 1.27
DC Entertainment 1.27
NYX Cosmetics 1.24
Pandora 1.23
Ferrari 1.23
Converse 1.23
WWE 1.23

Official Profiles

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Artist: Trueblood

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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