TroyBoi

TroyBoi — hip-hop & rap artist from GB.

T-R-O-Y-B-O-I. These letters are chanted by the masses at his shows, but the question is who is the artist incorporating stunning visuals, live instruments and…

Influence: 64.31% Fanbase: 52.09% Trending: 70.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 124.26% • Very Strong

As of 2025-09-09

526,910

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:05:01 UTC

Genres

hip-hop & rapelectronic traptrap/future basselectronicedmelectro housebass trapdanceelectronic

Biography

T-R-O-Y-B-O-I. These letters are chanted by the masses at his shows, but the question is who is the artist incorporating stunning visuals, live instruments and talented dancers.

Troy Henry, the elusive producer got his start making beats standing up in his London apartment kitchen with his MacBook and a MIDI keyboard. Today, the TroyBoi Experience is a musical journey of hard-hitting beats, lights, visuals, and the unexpected. While his musical style can be classified as trap, it's extraordinarily unique, versatile, and fuses various textures from multiple genres.

Beyond his career releases which include his debut album Left Is Right (2017) and series of V!BEZ EPs in 2018 and 2019, his productions have caught the ear of major music stars. His 2018 remix of Billie Eilish's “MyBoi-TroyBoi Remix” has over 107 million Spotify streams and in 2019, Rihanna featured two of his songs "Do You?" and "Malokara" at her Savage x Fenty show, seen globally via Amazon Prime. In 2020 released, his highly anticipated VIBEZ Vol.4 featuring hits like, “Do You” and “Bellz.”

In early 2021, he released, "Mad Ting,” “Buss It,” and “RedEye” with Justin Bieber which currently has over 93 million streams on Spotify. In 2022, Troy showed his true love and inspiration for Latin Music with an EP titled "INFLUENDO". In April 2023, the EP "SAY LESS" was released assembling some of trap music's OGs. TroyBoi revealed his “4 ON DA FLOOR” EP in June 2024 further establishing his mark in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

TroyBoi engages 18-24 & 25-34 audiences with repeatable results in INDIA, UNITED STATES, BRAZIL. The fan base skews heavily male (70%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (33,673 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around iHeartRaves, Pioneer, Ableton, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TroyBoi score 0.51% — Low bucket.

Brand: iHeartRavesBrand: PioneerBrand: Ableton

Followers:526,910

Engagements:2,668

Rate:0.5%

Posts:84

Avg Likes:2,618

Avg Comments:166

Avg Views:33,673

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 526,910 · Engagements 2,668 · Rate 0.5% Posts 84 · Views 33,673 · Avg Likes 2,618 · Avg Comments 166 · Avg Views 33,673	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 35% 13-17: 6% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (35%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	INDIA (21%) UNITED STATES (18%) BRAZIL (5%) VIETNAM (4%) INDONESIA (3%)	Top regions: INDIA (21%), UNITED STATES (18%), BRAZIL (5%)
Platform Engagement	Instagram: 1,306 avg likes/post · Youtube: 33,673 avg views/post	Best reach: Youtube 33,673 avg views; best engagement: Youtube 1,312 avg likes

Top Brand Affinities

iHeartRaves

Score: 124.26

Pioneer

Score: 29.03

Ableton

Score: 27.91

Mixcloud

Score: 18.44

Akai

Score: 12.48

Trancefamily

Score: 11.72

SoundCloud

Score: 11.58

Coachella

Score: 11.09

Tomorrowland

Score: 10.95

REVOLVE

Score: 10.19

Amazon Music

Score: 7.81

Beats Electronics

Score: 7.50

Brand	Category	Score
iHeartRaves		124.26
Pioneer		29.03
Ableton		27.91
Mixcloud		18.44
Akai		12.48
Trancefamily		11.72
SoundCloud		11.58
Coachella		11.09
Tomorrowland		10.95
REVOLVE		10.19
Amazon Music		7.81
Beats Electronics		7.50
Lollapalooza		6.52
Free People		5.45
Steve Madden		5.42
Pacific Northwest Wonderland		4.67
iHeartRadio Music Awards		4.52
Spotify Music		3.81
Bacardi		3.71
NORDSTROM		3.61
Coors		3.61
MTV		3.42
Red Bull		3.30
Lululemon Athletica		3.15
Hennessy		3.07
Dr. Martens		2.98
FashionNova		2.94
Stüssy		2.93
Monster Beverage		2.88
Carhartt		2.83
Urban Outfitters		2.82
Grand Theft Auto		2.61
Matrix		2.59
Mulberry		2.58
Supreme		2.54
Kodak		2.54
Paramount Pictures		2.45
A Game of Tones		2.44
Vans		2.42
Sneakerhead		2.29
Budweiser		2.26
Fenty beauty		2.26
Victoria's Secret		2.25
Forever 21		2.18
Versace		2.14
Calvin Klein		2.07
The North Face		2.07
Gymshark		2.04
ASOS		1.99
Sunnies Studios		1.98