Trixie Mattel

Trixie Mattel — country artist from US.

Trixie Mattel is the stage name of Brian Michael Firkus, an American singer, actor, drag queen and recognized “Skinny Legend.” Trixie is the winner of…

Influence: 54.55% Fanbase: 34.41% Trending: 64.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sugarpill Cosmetics • 45.02% • Very Strong

As of 2025-09-13

6,684,993

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 09:57:17 UTC

Genres

countryqueer countrycountryalternativealternativeelectronicstrut

Biography

Trixie Mattel is the stage name of Brian Michael Firkus, an American singer, actor, drag queen and recognized “Skinny Legend.” Trixie is the winner of “RuPaul’s Drag Race All Stars” season 3 (originally competing on season 7). He is also a Billboard Heatseekers #1 charting recording artist (One Stone, 2018), a wildly successful touring act, and one half of a comic duo with Katya on YouTube (“UNHhhh” & Netflix's "I Like To Watch").

In 2019, Trixie worked the festival circuit as the subject of a bio documentary, “Trixie Mattel: Moving Parts,” debuted his cosmetics company Trixie Cosmetics, and released his “Skinny Legend” comedy special.

2020 found Trixie releasing his third acclaimed album ‘Barbara’, and the multi-charting dual-album project ‘The Blonde & Pink Albums’. He also released a New York Times best-selling book with Katya called “Trixie and Katya's Guide to Modern Womanhood” in 2022 and also started a podcast with Katya called “The Bald And The Beautiful”.

Top Brand Affinities

Report Date: 2025-09-13

Trixie Mattel commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (73%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (148,472 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Sugarpill Cosmetics, Arctic Fox hair Color, Grindr points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Trixie Mattel score 0.62% — Low bucket.

Brand: Sugarpill CosmeticsBrand: Arctic Fox hair ColorBrand: Grindr

Followers:6,684,993

Engagements:41,403

Rate:0.6%

Posts:8,460

Avg Likes:41,326

Avg Comments:215

Avg Views:148,472

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,684,993 · Engagements 41,403 · Rate 0.6% Posts 8,460 · Views 148,472 · Avg Likes 41,326 · Avg Comments 215 · Avg Views 148,472	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 9% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (51%) UNITED KINGDOM (10%) CANADA (8%) AUSTRALIA (5%) MEXICO (4%)	Top regions: UNITED STATES (51%), UNITED KINGDOM (10%), CANADA (8%)
Platform Engagement	Instagram: 32,818 avg likes/post · Tiktok: 0 avg views/post · Youtube: 148,472 avg views/post	Best reach: Youtube 148,472 avg views; best engagement: Instagram 32,818 avg likes

Top Brand Affinities

Sugarpill Cosmetics

Score: 45.02

Arctic Fox hair Color

Score: 24.99

Grindr

Score: 22.75

Beauty Bay

Score: 11.53

Lime Crime

Score: 10.86

MATTEL

Score: 10.81

Glossier

Score: 10.35

Monster High

Score: 9.18

Five Nights at Freddy's

Score: 8.86

Milani Cosmetics

Score: 8.33

Brandy Melville

Score: 8.10

BH Cosmetics

Score: 7.28

Brand	Category	Score
Sugarpill Cosmetics		45.02
Arctic Fox hair Color		24.99
Grindr		22.75
Beauty Bay		11.53
Lime Crime		10.86
MATTEL		10.81
Glossier		10.35
Monster High		9.18
Five Nights at Freddy's		8.86
Milani Cosmetics		8.33
Brandy Melville		8.10
BH Cosmetics		7.28
Hot Topic		6.59
Barbie		6.52
NYX Cosmetics		6.49
Fenty beauty		6.44
Benefit Cosmetics		5.96
Too Faced Cosmetics		5.95
Smashbox		5.94
Urban Decay Cosmetics		5.89
The Sims		5.77
Anastasia Beverly Hills		5.76
ULTA Beauty		5.52
Lush		5.52
Verizon		5.25
Showtime		5.07
SpeedPaint		5.04
ASOS		4.61
NARS Cosmetics		4.49
Dr. Martens		4.48
Sephora		4.40
American Eagle		4.31
Make Up For Ever		4.15
OLD NAVY		4.01
Taco Bell		3.94
Tarte Cosmetics		3.94
Primark		3.82
Final Fantasy		3.79
Marc Jacobs		3.63
Lollapalooza		3.62
Cartoon Network		3.58
Pokemon Go		3.44
Urban Outfitters		3.34
Nickelodeon		3.32
Prismacolor		3.23
Coachella		3.19
Kylie Cosmetics		3.19
Polaroid		3.16
Maybelline		3.03
Vogue		2.99