tripleS

tripleS — pop artist from KR.

tripleS is an innovative K-pop girl group revolutionizing the industry with their seamless blend of music, technology, and fan engagement. Since their debut in…

Influence: 57.41% Fanbase: 43.56% Trending: 64.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

The Last of Us • 7.29% • Very Strong

As of 2025-09-09

5,644,063

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:05 UTC

Genres

popk-pop girl groupk-poppopasian pop

Biography

tripleS is an innovative K-pop girl group revolutionizing the industry with their seamless blend of music, technology, and fan engagement. Since their debut in 2023, the group has captivated global audiences with a groundbreaking concept, allowing fans to actively participate in forming sub-units and deciding concepts. Dubbed the “first decentralized idol group,” tripleS has set a new standard for fan-driven artistry.
In recognition of their global impact, tripleS received the Best Female Rookie Award at the 2023 MAMA Awards and the 1theK Global Icon Award at the 2024 Melon Music Awards. Their music, including the empowering anthem “Girls Never Die,” has reached millions of streams and climbed global charts, showcasing their versatility and futuristic sound.
Their achievements speak for themselves. In October 2024, their sub-unit Vision@ry Vision (VV) shattered records with their debut album Performante, selling over 210,000 copies on its first day and surpassing 310,000 within three days—a new record for any K-pop sub-unit. This milestone exceeded the impressive first-week sales of their full-unit album ASSEMBLE 24.
Beyond music, tripleS is redefining the role of idols in pop culture, seamlessly integrating technology and creativity. With each new release and innovative project, they continue to push boundaries, proving that the future of K-pop is fan-centered, bold, and boundary-breaking.

Top Brand Affinities

Report Date: 2025-09-09

tripleS has momentum with 18-24 & 25-34 audiences—particularly in INDONESIA, UNITED STATES, INDIA. A female-leaning (54%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 71,300 avg views per post, and Instagram keeps engagement compounding. Audience overlap with The Last of Us, Walgreens, Final Fantasy signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist tripleS score 0.74% — Low bucket.

Brand: The Last of UsBrand: WalgreensBrand: Final Fantasy

Followers:5,644,063

Engagements:41,987

Rate:0.7%

Posts:7,363

Avg Likes:40,109

Avg Comments:394

Avg Views:96,501

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,644,063 · Engagements 41,987 · Rate 0.7% Posts 7,363 · Views 96,501 · Avg Likes 40,109 · Avg Comments 394 · Avg Views 96,501	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 10% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	INDONESIA (15%) UNITED STATES (12%) INDIA (8%) PHILIPPINES (7%) BRAZIL (7%)	Top regions: INDONESIA (15%), UNITED STATES (12%), INDIA (8%)
Platform Engagement	Instagram: 23,780 avg likes/post · Tiktok: 71,300 avg views/post · Youtube: 25,201 avg views/post	Best reach: Tiktok 71,300 avg views; best engagement: Instagram 23,780 avg likes

Top Brand Affinities

The Last of Us

Score: 7.29

Walgreens

Score: 6.79

Final Fantasy

Score: 4.75

Resident Evil

Score: 4.59

Fallout

Score: 4.56

Polaroid

Score: 4.43

Lollapalooza

Score: 4.30

Summit Entertainment

Score: 4.23

Shake Shack

Score: 4.09

Gundam

Score: 4.06

Fila

Score: 3.47

League of Legends

Score: 3.42

Brand	Category	Score
The Last of Us		7.29
Walgreens		6.79
Final Fantasy		4.75
Resident Evil		4.59
Fallout		4.56
Polaroid		4.43
Lollapalooza		4.30
Summit Entertainment		4.23
Shake Shack		4.09
Gundam		4.06
Fila		3.47
League of Legends		3.42
Burger King		3.28
Jollibee		3.15
Tiffany		2.54
Fujifilm		2.49
Faber-Castell		2.43
Los Angeles Lakers		2.38
Coachella		2.32
Paypal		2.11
Call of Duty		2.05
Pokemon Go		1.94
Snoopy And The Peanuts Gang		1.94
Kodak		1.92
A Game of Tones		1.92
Sony		1.89
Bershka		1.88
UNIQLO		1.85
KFC		1.83
Adobe		1.82
NBA		1.80
Warner Bros		1.80
Xbox		1.75
Microsoft		1.69
Yves Saint Laurent		1.60
BBC		1.53
Showtime		1.52
Universal		1.50
New Balance		1.46
shein		1.41
FIFA		1.37
Vogue		1.36
Pokemon		1.33
IKEA		1.32
Nintendo		1.32
Tiffany & Co		1.25
Starbucks		1.25
Grand Theft Auto		1.23
SheInside		1.23
Xiaomi		1.22