Triple One

Triple One — alternative artist from AU.

Triple One are impossible to categorise, and even harder to ignore. Brash bars come courtesy of rappers Marty Bugatti and Obi Ill Terrors, melodic hooks by Lil…

Influence: 49.97% Fanbase: 26.38% Trending: 61.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Foot Locker • 19.30% • Very Strong

As of 2025-09-08

35,351

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:01 UTC

Genres

alternativealternativehip-hop & raphip-hop/rapemo rapaustralian hip hopdark trapaustralian trapaustralian underground hip hophip hoptrap

Biography

Triple One are impossible to categorise, and even harder to ignore. Brash bars come courtesy of rappers Marty Bugatti and Obi Ill Terrors, melodic hooks by Lil Dijon float in paranormal fashion, while greyscale production is expertly crafted by Billy Gunns. Triple One are a sonic experiment between hard, soft and all the textures in between.

Triple One's early cult singles 'Doozy' and 'Overflow' scored millions of views and streams internationally, and 2018 was the year that Triple One broke into Australian mainstream consciousness: Their singles 'Showoff', 'Tarlo' and 'Valentine Kid' were added to high rotation on triple j, and they were also profiled by Complex, GQ and Highsnobiety. Their 2019 single 'Butter' also dominated radio airwaves and led to the group's debut UK/European tour and five sold-out shows across Australia. 'Butter' was later certified Gold in Australia.

In 2020, Triple One released their debut album 'Panic Force' which debuted at #1 on the ARIA hip-hop charts, and #8 on the ARIA album charts. It was also crowned the triple j 'Feature Album of the Week'.

Onstage is where Triple One truly state their case. Having earned a notorious live reputation through relentless gigging across Australia, Triple One's sprawling performances have led to sold-out headline gigs around the country; shows alongside Rich Brian, Smokepurpp and Lil Xan; as well as landmark festivals like Falls, Listen Out and The Great Escape.

Top Brand Affinities

Report Date: 2025-09-08

Triple One performs best with fans in the 25-34 range, concentrated in AUSTRALIA, UNITED STATES, UNITED KINGDOM. Audience composition is heavily male (75%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 936 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Foot Locker, Vegemite, Illy, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Triple One is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Triple One score 2.65% — Strong bucket.

Brand: Foot LockerBrand: VegemiteBrand: Illy

Followers:35,351

Engagements:936

Rate:2.6%

Posts:6

Avg Likes:936

Avg Comments:36

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 35,351 · Engagements 936 · Rate 2.6% Posts 6 · Views 0 · Avg Likes 936 · Avg Comments 36 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 38% 35-44: 12% 13-17: 3%	Largest: 25-34 (44%); next: 18-24 (38%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	AUSTRALIA (69%) UNITED STATES (10%) UNITED KINGDOM (3%) GERMANY (2%) CANADA (1%)	Top regions: AUSTRALIA (69%), UNITED STATES (10%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 936 avg likes/post	best engagement: Instagram 936 avg likes

Top Brand Affinities

Foot Locker

Score: 19.30

Vegemite

Score: 17.56

Illy

Score: 16.96

Holden

Score: 16.38

Qantas

Score: 11.94

Kmart

Score: 10.98

SoundCloud

Score: 9.76

Sunnies Studios

Score: 7.95

Woolworths

Score: 7.92

Ableton

Score: 6.99

Stüssy

Score: 6.27

BALMAIN

Score: 6.17

Brand	Category	Score
Foot Locker		19.30
Vegemite		17.56
Illy		16.96
Holden		16.38
Qantas		11.94
Kmart		10.98
SoundCloud		9.76
Sunnies Studios		7.95
Woolworths		7.92
Ableton		6.99
Stüssy		6.27
BALMAIN		6.17
Champion		5.45
Beats Electronics		5.10
Billabong		5.01
Spotify Music		4.30
Hennessy		4.22
Carhartt		3.83
Subaru		2.92
Supreme		2.92
ASICS		2.83
Abercrombie & Fitch		2.80
Tinder		2.79
Lacoste		2.79
Tomorrowland		2.76
Polo Ralph Lauren		2.63
Mazda		2.55
Nissan		2.52
Emporium		2.50
Kodak		2.41
The North Face		2.41
ASOS		2.39
UFC		2.38
Sneakerhead		2.34
Showtime		2.34
Vans		2.32
Tommy Hilfiger		2.31
A Game of Tones		2.25
Polaroid		2.24
Nickelodeon		2.21
Versace		2.20
Nike		2.17
Mitsubishi Motors		2.14
New Balance		2.02
Coachella		2.00
Reebok		1.96
Timberland		1.91
Ubisoft		1.88
Toyota		1.88
Chrysler		1.87