Trio Mio

Trio Mio — folk & traditional artist from US.

Born on October 22nd, 2004 as TJ Mario Cassella, Trio Mio is a Kenyan singer, rapper, and performer who developed a passion for music at a young age. At 11, he…

Influence: 51.75% Fanbase: 37.13% Trending: 59.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 15.52% • Very Strong

As of 2025-09-09

903,235

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:46:30 UTC

Genres

folk & traditionaldanish folkfolkmusik

Biography

Born on October 22nd, 2004 as TJ Mario Cassella, Trio Mio is a Kenyan singer, rapper, and performer who developed a passion for music at a young age. At 11, he began rapping for fun with his brother and rose to fame during the Covid-19 pandemic at the age of 16, when he released his first song Bazenga-Vile Inafaa on YouTube in May 2020, providing a welcome distraction from the uncertainties of the pandemic.

Since his breakout song Cheza Kama Wewe released on July 15th, 2020, Trio Mio has gained national recognition and collaborated with well-known artists such as Mejja , Exray Taniua and NellyTheGoon for the remix, which has garnered over 12 million views to date.

In early 2020, Trio Mio self-titled debut EP Son of the City gained mainstream success thanks to the hit track Cheza Kama Wewe which held the top spot on Kenya's charts for two consecutive weeks. He continued to produce chart-topping singles, including Serereka featuring Shari Afrika, produced by the renowned Eric Musyoka , Kanairo featuring Big Ting AP and AJ_Barracuda and N'Mekapitia featuring Tunu.

Recent releases include Buda featuring Wakadinali's Scar Mkadinali; Dweet featuring A Pass & Masauti; Achia; Everyday featuring Sauti Sol's Savara and Tunajienjoy featuring Watendawili's Ywaya Tajiri & Savara

Top Brand Affinities

Report Date: 2025-09-09

Trio Mio connects with 18-24 & 25-34 audiences and shows durable traction across KENYA, UNITED STATES, TANZANIA. With a heavily male (80%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 11,792 avg views per post; Instagram adds dependable engagement depth. Overlap with Palm Angels, Airtel, Champion highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Trio Mio moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Trio Mio score 0.55% — Low bucket.

Brand: Palm AngelsBrand: AirtelBrand: Champion

Followers:903,235

Engagements:4,931

Rate:0.5%

Posts:237

Avg Likes:4,873

Avg Comments:130

Avg Views:11,792

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 903,235 · Engagements 4,931 · Rate 0.5% Posts 237 · Views 11,792 · Avg Likes 4,873 · Avg Comments 130 · Avg Views 11,792	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 45% 35-44: 4% 13-17: 3%	Largest: 18-24 (48%); next: 25-34 (45%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	KENYA (88%) UNITED STATES (4%) TANZANIA (1%) UNITED KINGDOM (1%) UNITED ARAB EMIRATES (1%)	Top regions: KENYA (88%), UNITED STATES (4%), TANZANIA (1%)
Platform Engagement	Instagram: 4,125 avg likes/post · Youtube: 11,792 avg views/post	Best reach: Youtube 11,792 avg views; best engagement: Instagram 4,125 avg likes

Top Brand Affinities

Palm Angels

Score: 15.52

Airtel

Score: 13.46

Champion

Score: 7.80

Fanta

Score: 6.32

BALMAIN

Score: 5.49

Hennessy

Score: 5.45

Timberland

Score: 3.94

FOREX

Score: 3.56

Versace

Score: 3.50

Barber Shop Connect

Score: 3.32

FashionNova

Score: 3.26

Monster Beverage

Score: 2.75

Brand	Category	Score
Palm Angels		15.52
Airtel		13.46
Champion		7.80
Fanta		6.32
BALMAIN		5.49
Hennessy		5.45
Timberland		3.94
FOREX		3.56
Versace		3.50
Barber Shop Connect		3.32
FashionNova		3.26
Monster Beverage		2.75
Subaru		2.71
Balenciaga		2.70
Land Rover		2.21
Nokia		2.01
HBO		2.00
Sprite		1.82
The North Face		1.81
Nikon		1.75
Louis Vuitton		1.73
Vogue		1.68
Supreme		1.67
FIFA		1.63
Los Angeles Lakers		1.57
Prada		1.52
GIVENCHY		1.52
NBA		1.49
Nike		1.48
Sneakerhead		1.41
SheInside		1.37
Gucci		1.36
Beats Electronics		1.35
Puma		1.29
Lexus		1.29
Christian Dior		1.22
Airbnb		1.19
Coca-Cola		1.19
Bentley		1.14
Burberry		1.13
National Geographic		1.13
Mazda		1.08
The Olympic Games		1.07
Yves Saint Laurent		1.06
Travelgram		1.04
Maybelline		1.03
Mitsubishi		1.02
Lamborghini		1.02
Rolex		1.01
Pepsi		1.01