Treasure Brand Affinity ranks highest Style Nanda at 14.06% . Very Strong. Score DMDB 53.55% | Fanbase 62.47%

Treasure — pop artist from KR.

TREASURE, a group under YG Entertainment, debuted in August 2020 with their single [THE FIRST STEP : CHAPTER ONE], winning 'Rookie of the Year' awards in…

Treasure

Established

Country: KR | Artist ID: 07a04fe0-ef49-4642-9b16-03e165bf1880

Find Artist

Genres

popk-popk-pop boy groupelectronicelectronic

Influential: 53.55% Fanbase: 62.47% Trending: 49.09%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 14.06% • Very Strong

As of 2025-09-10

23,280,184

Social Media Followers

As of 2025-09-10

00:30:46

Hours Airplay

As of 2025-09-09

Scores

Score: DMDB 53.55% | Fanbase 62.47% | Trending 49.09% | CAREER STAGE: MID_LEVEL

Biography

TREASURE, a group under YG Entertainment, debuted in August 2020 with their single [THE FIRST STEP : CHAPTER ONE], winning 'Rookie of the Year' awards in Korea. In 2023, they released their second album, [REBOOT], selling 1.71 million copies and solidifying their status as million-sellers.

In 2024, TREASURE completed their successful TREASURE RELAY TOUR [REBOOT] across various Asian cities, concluding with the [REBOOT] FINAL IN SEOUL. Their digital single 'KING KONG' made waves, and they are set to release 'LAST NIGHT', showcasing a different side of their artistry.

Report Date: 2025-09-10

Treasure resonates with 18-24 & 25-34 audiences and sustains presence in INDONESIA, PHILIPPINES, THAILAND. The demographic is heavily female (76%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 654,000 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Style Nanda, Kiehls, Tesco maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Treasure score 1.92% — Moderate bucket.

Brand: Style NandaBrand: KiehlsBrand: Tesco

Followers:23,280,184

Engagements:445,943

Rate:1.9%

Posts:5,009

Avg Likes:429,115

Avg Comments:5,212

Avg Views:801,730

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,280,184 · Engagements 445,943 · Rate 1.9% Posts 5,009 · Views 801,730 · Avg Likes 429,115 · Avg Comments 5,212 · Avg Views 801,730	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 18% 13-17: 15% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (18%)
Gender Split	Female: 76% Male: 24% Non-binary/Other: 0%	Skews female (76%)
Top Countries	INDONESIA (32%) PHILIPPINES (13%) THAILAND (9%) UNITED STATES (5%) BRAZIL (4%)	Top regions: INDONESIA (32%), PHILIPPINES (13%), THAILAND (9%)
Platform Engagement	Instagram: 233,556 avg likes/post · Tiktok: 654,000 avg views/post · Youtube: 147,730 avg views/post	Best reach: Tiktok 654,000 avg views; best engagement: Instagram 233,556 avg likes

Top Brand Affinities

Style Nanda

Score: 14.06

Kiehls

Score: 8.95

Tesco

Score: 5.04

Innisfree

Score: 4.47

Jollibee

Score: 4.25

Snoopy And The Peanuts Gang

Score: 3.19

Stüssy

Score: 3.18

UNIQLO

Score: 3.03

Faber-Castell

Score: 2.80

Timberland

Score: 2.36

Dr. Martens

Score: 2.35

Fendi

Score: 2.13

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Top Brand Affinities

Brand	Category	Score
Style Nanda		14.06
Kiehls		8.95
Tesco		5.04
Innisfree		4.47
Jollibee		4.25
Snoopy And The Peanuts Gang		3.19
Stüssy		3.18
UNIQLO		3.03
Faber-Castell		2.80
Timberland		2.36
Dr. Martens		2.35
Fendi		2.13
Polaroid		1.75
Bershka		1.68
KFC		1.64
Showtime		1.57
Fujifilm		1.34
Starbucks		1.33
shein		1.26
H&M		1.21
Walt Disney		1.20
Coachella		1.20
Converse		1.19
SWAROVSKI		1.13
Spotify Music		1.10
IKEA		1.09
Vans		1.07
Yves Saint Laurent		1.05
Burberry		1.00
Pepsi		1.00
SheInside		0.99
Chanel		0.97
Universal		0.92
Christian Dior		0.85
Tiffany & Co		0.84
Puma		0.81
Samsung Group		0.76
Pokemon		0.76
Gucci		0.73
McDonald's		0.71
musical.ly		0.68
SoundCloud		0.62
Zara		0.61
Netflix		0.59
MAC Cosmetics		0.58
Louis Vuitton		0.57
Coca-Cola		0.57
Marvel Entertainment		0.56
Nike		0.55
Apple		0.48