Treasure
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
23,280,184
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 14:40:21 UTC
Genres
Biography
In 2024, TREASURE completed their successful TREASURE RELAY TOUR [REBOOT] across various Asian cities, concluding with the [REBOOT] FINAL IN SEOUL. Their digital single 'KING KONG' made waves, and they are set to release 'LAST NIGHT', showcasing a different side of their artistry.
Treasure resonates with 18-24 & 25-34 audiences and sustains presence in INDONESIA, PHILIPPINES, THAILAND. The demographic is heavily female (76%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 654,000 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Style Nanda, Kiehls, Tesco maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,280,184 · Engagements 445,943 · Rate 1.9% Posts 5,009 · Views 801,730 · Avg Likes 429,115 · Avg Comments 5,212 · Avg Views 801,730 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 18% 13-17: 15% 35-44: 2% |
Largest: 18-24 (64%); next: 25-34 (18%) |
| Gender Split |
Female: 76% Male: 24% Non-binary/Other: 0% |
Skews female (76%) |
| Top Countries |
INDONESIA (32%) PHILIPPINES (13%) THAILAND (9%) UNITED STATES (5%) BRAZIL (4%) |
Top regions: INDONESIA (32%), PHILIPPINES (13%), THAILAND (9%) |
| Platform Engagement | Instagram: 233,556 avg likes/post · Tiktok: 654,000 avg views/post · Youtube: 147,730 avg views/post | Best reach: Tiktok 654,000 avg views; best engagement: Instagram 233,556 avg likes |
Top Brand Affinities
Style Nanda
Kiehls
Tesco
Innisfree
Jollibee
Snoopy And The Peanuts Gang
Stüssy
UNIQLO
Faber-Castell
Timberland
Dr. Martens
Fendi
| Brand | Category | Score |
|---|---|---|
| Style Nanda | 14.06 | |
| Kiehls | 8.95 | |
| Tesco | 5.04 | |
| Innisfree | 4.47 | |
| Jollibee | 4.25 | |
| Snoopy And The Peanuts Gang | 3.19 | |
| Stüssy | 3.18 | |
| UNIQLO | 3.03 | |
| Faber-Castell | 2.80 | |
| Timberland | 2.36 | |
| Dr. Martens | 2.35 | |
| Fendi | 2.13 | |
| Polaroid | 1.75 | |
| Bershka | 1.68 | |
| KFC | 1.64 | |
| Showtime | 1.57 | |
| Fujifilm | 1.34 | |
| Starbucks | 1.33 | |
| shein | 1.26 | |
| H&M | 1.21 | |
| Walt Disney | 1.20 | |
| Coachella | 1.20 | |
| Converse | 1.19 | |
| SWAROVSKI | 1.13 | |
| Spotify Music | 1.10 | |
| IKEA | 1.09 | |
| Vans | 1.07 | |
| Yves Saint Laurent | 1.05 | |
| Burberry | 1.00 | |
| Pepsi | 1.00 | |
| SheInside | 0.99 | |
| Chanel | 0.97 | |
| Universal | 0.92 | |
| Christian Dior | 0.85 | |
| Tiffany & Co | 0.84 | |
| Puma | 0.81 | |
| Samsung Group | 0.76 | |
| Pokemon | 0.76 | |
| Gucci | 0.73 | |
| McDonald's | 0.71 | |
| musical.ly | 0.68 | |
| SoundCloud | 0.62 | |
| Zara | 0.61 | |
| Netflix | 0.59 | |
| MAC Cosmetics | 0.58 | |
| Louis Vuitton | 0.57 | |
| Coca-Cola | 0.57 | |
| Marvel Entertainment | 0.56 | |
| Nike | 0.55 | |
| Apple | 0.48 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-10)
Total: 2,122,029
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,122,029 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-11 03:00 UTC | Treasure | Ｋアリーナ横浜 | Yokohama, Japan | |
| 2026-02-11 03:00 UTC | Treasure | Kyocera Dome Osaka | Osaka, Japan | |
| 2026-02-19 04:00 UTC | Treasure | Parkstad Limburg Theaters | Heerlen, Netherlands |
