Travis Scott

Travis Scott — hip-hop & rap artist from US.

Houston-born rapper and producer Travis Scott's unique psychedelic trap style has propelled him to mainstream commercial success. Rising from early…

Influence: 76.52% Fanbase: 88.82% Trending: 70.37% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 19.13% • Very Strong

As of 2025-08-23

82,301,451

Social Media Followers

As of 2025-08-23

00:00:00

Hours Airplay

2025-10-08 18:34:45 UTC

Genres

hip-hop & rapraphip-hop/rap

Biography

Houston-born rapper and producer Travis Scott's unique psychedelic trap style has propelled him to mainstream commercial success. Rising from early affiliations with Kanye West's GOOD Music and T.I.'s Grand Hustle, Scott's distinct half-sung, half-rapped delivery set him apart, leading to chart-topping albums like Birds in the Trap Sing McKnight and Astroworld. Despite controversies, including the tragic events at his 2021 Astroworld festival, Scott remains one of the most successful artists of his generation, culminating in his Grammy-nominated fourth album, UTOPIA, which showcased his genre-crossing talents alongside industry heavyweights like Beyoncé and the Weeknd.

Born Jacques Webster, Scott's music journey began in Houston, where he honed his skills as a teenager before making waves with his debut studio album Rodeo. Collaborating with a plethora of artists, Scott's rise to fame was punctuated by hits like "Butterfly Effect" and his collaboration with Quavo on Huncho Jack, Jack Huncho. With a string of successful projects and accolades, including Grammy nominations and chart-topping singles, Scott's impact on the music industry continues to be felt through his innovative sound and undeniable presence in the rap scene.

Top Brand Affinities

Report Date: 2025-08-23

Travis Scott resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, FRANCE. The demographic is heavily male (74%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 11,200,000 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Palm Angels, Kappa, Stüssy maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Travis Scott score 3.29% — Very Strong bucket.

Brand: Palm AngelsBrand: KappaBrand: Stüssy

Followers:82,301,451

Engagements:2,725,401

Rate:3.3%

Posts:3,488

Avg Likes:2,630,705

Avg Comments:20,074

Avg Views:12,084,203

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 82,301,451 · Engagements 2,725,401 · Rate 3.3% Posts 3,488 · Views 12,084,203 · Avg Likes 2,630,705 · Avg Comments 20,074 · Avg Views 12,084,203	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 9% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (20%) BRAZIL (11%) FRANCE (4%) INDIA (4%) GERMANY (3%)	Top regions: UNITED STATES (20%), BRAZIL (11%), FRANCE (4%)
Platform Engagement	Instagram: 1,881,096 avg likes/post · Tiktok: 11,200,000 avg views/post · Youtube: 684,203 avg views/post	Best reach: Tiktok 11,200,000 avg views; best engagement: Instagram 1,881,096 avg likes

Top Brand Affinities

Palm Angels

Apparel & Fashion

Score: 19.13

Kappa

Apparel & Fashion

Score: 5.79

Stüssy

Apparel & Fashion

Score: 5.53

Champion

Apparel & Fashion

Score: 5.46

Supreme

Apparel & Fashion

Score: 5.29

Ferragamo

Apparel & Fashion

Score: 5.26

Ableton

Audio & Music Gear

Score: 4.66

SoundCloud

Entertainment & Media

Score: 4.56

Sneakerhead

Footwear

Score: 4.52

Hennessy

Alcoholic Beverages

Score: 4.34

Moncler

Apparel & Fashion

Score: 4.21

Pull&Bear

Apparel & Fashion

Score: 4.15

Brand	Category	Score
Palm Angels		19.13
Kappa		5.79
Stüssy		5.53
Champion		5.46
Supreme		5.29
Ferragamo		5.26
Ableton		4.66
SoundCloud		4.56
Sneakerhead		4.52
Hennessy		4.34
Moncler		4.21
Pull&Bear		4.15
Kickstagram		4.14
Carhartt		4.08
BALMAIN		3.79
Coachella		3.75
Dr. Martens		3.48
Leica		3.32
Urban Outfitters		3.28
NBA		3.13
The North Face		3.12
Timberland		3.07
Kylie Cosmetics		2.97
Beats Electronics		2.97
Polo Ralph Lauren		2.85
Los Angeles Lakers		2.79
FashionNova		2.73
KTM		2.73
GAP		2.72
ASOS		2.71
MTV		2.70
Balenciaga		2.69
Versace		2.60
Vans		2.60
Kodak		2.58
Monster Beverage		2.56
Fila		2.56
Dolce & Gabbana		2.41
Gucci		2.34
Nike		2.24
Lollapalooza		2.20
Topshop		2.19
Fendi		2.18
Louis Vuitton		2.16
Prada		2.15
Spotify Music		2.07
shein		2.07
Forever 21		2.07
Fenty beauty		2.02
Sprite		1.96

Official Profiles

Artist: Travis Scott

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Travis Scott today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-05-28)

Total: 65,230,493

PLATFORM

TOTAL

[+]

Spotify

64,549,636

98.96%

[+]

Last.fm

680,857

1.04%

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Anghami

0.00%

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Audiomack

0.00%

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Jiosaavn

0.00%

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Pandora

0.00%

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Tidal

0.00%

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Yandex

0.00%

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YouTube Artist

0.00%

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 14:04:50	Goosebumps - Remix	Voltage	Paris, FR	155
2025-08-22 14:03:36	PBT	LITT Hip-Hop	Los Angeles, US	251
2025-08-22 13:59:59	Water (Remix)	Radio Aktiv	Echternach, LU	115
2025-08-22 13:57:54	The London (feat. J. Cole & Travis Scott)	KPHW-FM (Power Hawaï 104.3 FM)	Houston, TX, US	170
2025-08-22 13:56:21	SICKO MODE	Power 107.5	Colombus, OH, US	284
2025-08-22 13:52:46	TaTaTa (feat. Travis Scott)	WRSV	Rocky Mount, NC, US	124
2025-08-22 13:52:15	SICKO MODE	WHTA-FM	Mableton, GA, US	250
2025-08-22 13:49:12	SICKO MODE	Capital FM	Nairobi, KE	4
2025-08-22 13:45:27	Sky Walker	Mai FM	Whangarei, NZ	149
2025-08-22 13:44:19	Water (Remix)	Yes! 91.2	Thessaloníki, GR	196