Travis Denning
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
315,853
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:09:04 UTC
Genres
Biography
With the current hit on Country radio from Cody Johnson, featuring Carrie Underwood, Travis penned “I’m Gonna Love You” back in 2016. Denning’s songwriting extends to other artists as well. He has co-written on tracks for Morgan Wallen, Riley Green, Chase Rice, Jason Aldean, Justin Moore and Michael Ray. Denning has previously headlined his own “Heartbeat Of A Small Town Tour” and toured with HARDY, Brother’s Osborne, Cole Swindell, Dustin Lynch, Alan Jackson, Riley Green, Dierks Bentley and Jake Owen. He is currently on tour with Brantley Gilbert and will also be doing fairs and festivals.
Travis Denning draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, NIGERIA, CANADA. The skew is heavily male (61%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 18,950 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ariat, Miller Lite, Live Nation makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 315,853 · Engagements 3,142 · Rate 1.0% Posts 2,107 · Views 19,815 · Avg Likes 3,082 · Avg Comments 112 · Avg Views 19,815 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 36% 25-34: 34% 35-44: 16% 45-64: 10% |
Largest: 18-24 (36%); next: 25-34 (34%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (75%) NIGERIA (7%) CANADA (3%) UNITED KINGDOM (3%) BRAZIL (3%) |
Top regions: UNITED STATES (75%), NIGERIA (7%), CANADA (3%) |
| Platform Engagement | Instagram: 2,358 avg likes/post · Tiktok: 18,950 avg views/post · Youtube: 865 avg views/post | Best reach: Tiktok 18,950 avg views; best engagement: Instagram 2,358 avg likes |
Top Brand Affinities
Ariat
Miller Lite
Live Nation
Barstool Sports
Bud Light
RAM Trucks
Amazon Music
Busch
Margaritaville
Verizon
Coors
Carhartt
| Brand | Category | Score |
|---|---|---|
| Ariat | 49.21 | |
| Miller Lite | 34.56 | |
| Live Nation | 28.89 | |
| Barstool Sports | 19.35 | |
| Bud Light | 18.09 | |
| RAM Trucks | 17.68 | |
| Amazon Music | 14.97 | |
| Busch | 14.94 | |
| Margaritaville | 14.90 | |
| Verizon | 14.05 | |
| Coors | 13.01 | |
| Carhartt | 12.55 | |
| iHeartRadio Music Awards | 11.33 | |
| Kroger | 10.77 | |
| Pro Tools | 10.34 | |
| Houston Livestock Show and Rodeo | 9.37 | |
| Sennheiser | 9.18 | |
| Chick-fil-A | 8.58 | |
| Free People | 8.13 | |
| NBC | 8.07 | |
| Budweiser | 7.88 | |
| Influenster | 7.70 | |
| Gillette | 7.62 | |
| GMC | 6.95 | |
| Bentley | 6.26 | |
| NHL | 6.02 | |
| Jeep | 5.60 | |
| Gatorade | 5.54 | |
| American Eagle | 5.47 | |
| Target | 5.43 | |
| Publix | 5.41 | |
| Jack Daniels | 5.13 | |
| Taco Bell | 5.13 | |
| HomeGoods | 5.01 | |
| Heinz | 4.93 | |
| Cadillac | 4.65 | |
| Ableton | 4.63 | |
| PetSmart | 4.57 | |
| OLD NAVY | 4.56 | |
| Walmart | 4.49 | |
| ESPN | 4.37 | |
| FedEx | 4.33 | |
| NFL | 4.23 | |
| Holden | 3.91 | |
| Lululemon Athletica | 3.84 | |
| Chevrolet | 3.79 | |
| Spotify Music | 3.72 | |
| Dunkin' Donuts | 3.60 | |
| Oakley | 3.58 | |
| Dodge | 3.55 |
Official Profiles
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LoginArtist: Travis Denning
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | John Michael Montgomery, Montgomery Gentry, Travis Denning, Walker Montgomery | Oakland Arena | Oakland, United States | |
| 2026-02-27 03:00 UTC | Brantley Gilbert, Austin Snell, Travis Denning | Pensacola Bay Center | Pensacola, United States | |
| 2026-03-01 03:00 UTC | Brantley Gilbert, Austin Snell, Travis Denning | Donald L. Tucker Civic Center | Tallahassee, United States |
