Travie McCoy

Travie McCoy

Country: US | Gender: male

Influence: 63.92% Fanbase: 54.73% Trending: 68.52% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 27.45% • Very Strong

As of 2025-09-13

407,342

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 14:44:58 UTC

Genres

popdance poppophip-hop & rappop rap

Biography

Travie McCoy has always been the unique one, the one ahead of his time, the one that didn’t fit into an existing box, and the one that always chose to forge his own. Growing up as a bi-racial kid in Geneva, NY, he grew up loving hardcore and punk rock, along with hip hop and R&B, and instead of choosing one lane, he created a genre-bending sound that changed what modern alternative and pop looked like. He formed Gym Class Heroes, a group that found a community in the alternative/punk space, but shot into the mainstream with hits like the 3x Platinum “Cupid’s Chokehold” and “Stereo Hearts.” But as a solo artist, he hit new heights, and jump-started the careers of a number of up and coming artists, with songs like the 4x Platinum, “Billionaire ft. Bruno Mars.”

But through all of this, Travie started battling with addiction and depression, leading into a real moment of rock bottom that almost ended his career and life. After getting into recovery and working through his constant demons, he started feeling creative again, and decided that he was going to be true to himself and his craft. He wanted to write music that he 100% believed in - that he could pour out his heart and soul into - and that could be the cathartic vehicle of self-expression that he was missing.

Travie McCoy Marketing Affinity & Brand Fit Data

Report Date: 2025-09-13

Travie McCoy keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDIA, BRAZIL. The composition is heavily male (58%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 82,900 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, Hot Topic, New Era supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Travie McCoy score 0.64%Low bucket.
Brand: Live NationBrand: Hot TopicBrand: New Era
Followers:407,342
Engagements:2,616
Rate:0.6%
Posts:78
Views:90,308
Avg Likes:2,485
Avg Comments:89
Avg Views:90,308

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 407,342 · Engagements 2,616 · Rate 0.6%
Posts 78 · Views 90,308 · Avg Likes 2,485 · Avg Comments 89 · Avg Views 90,308
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 32%
35-44: 6%
13-17: 6%
Largest: 18-24 (55%); next: 25-34 (32%)
Gender Split Female: 43%
Male: 58%
Non-binary/Other: 0%
Skews male (58%)
Top Countries UNITED STATES (34%)
INDIA (9%)
BRAZIL (5%)
PHILIPPINES (5%)
INDONESIA (5%)
Top regions: UNITED STATES (34%), INDIA (9%), BRAZIL (5%)
Platform Engagement Instagram: 1,168 avg likes/post · Tiktok: 82,900 avg views/post · Youtube: 7,408 avg views/post Best reach: Tiktok 82,900 avg views; best engagement: Instagram 1,168 avg likes

Top Brand Affinities

Live Nation
Score: 27.45
Hot Topic
Score: 12.09
New Era
Score: 11.74
Amazon Music
Score: 10.74
Barstool Sports
Score: 10.21
Pioneer
Score: 7.87
Taco Bell
Score: 7.66
iHeartRadio Music Awards
Score: 7.33
Steve Madden
Score: 6.55
Gerber
Score: 5.97
Hennessy
Score: 5.72
Verizon
Score: 5.56
Brand Category Score
Live Nation 27.45
Hot Topic 12.09
New Era 11.74
Amazon Music 10.74
Barstool Sports 10.21
Pioneer 7.87
Taco Bell 7.66
iHeartRadio Music Awards 7.33
Steve Madden 6.55
Gerber 5.97
Hennessy 5.72
Verizon 5.56
American Airlines 5.39
ULTA Beauty 5.26
Coach 4.84
Ableton 4.78
boohoo 4.59
Power Rangers 4.45
Fenty beauty 4.05
Monster Beverage 3.94
Stüssy 3.90
MTV 3.83
OLD NAVY 3.82
Sneakerhead 3.72
Mortal Kombat 3.64
Showtime 3.48
Cartoon Network 3.41
Vans 3.39
Comedy Central 3.39
AMC 3.39
Nickelodeon 3.36
Kate Spade 3.31
Lush 3.22
Urban Outfitters 3.20
NFL 3.18
Dr. Martens 3.14
ESPN 3.09
SoundCloud 3.08
Columbia Pictures 3.06
Coachella 3.04
Los Angeles Lakers 2.98
Chipotle Mexican Grill 2.97
Target 2.89
Carhartt 2.89
FashionNova 2.87
Babybump 2.79
NBA 2.78
Beats Electronics 2.78
Walmart 2.73
Lollapalooza 2.73

Official Profiles

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Artist: Travie McCoy

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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