Travie McCoy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
407,342
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 14:44:58 UTC
Genres
Biography
But through all of this, Travie started battling with addiction and depression, leading into a real moment of rock bottom that almost ended his career and life. After getting into recovery and working through his constant demons, he started feeling creative again, and decided that he was going to be true to himself and his craft. He wanted to write music that he 100% believed in - that he could pour out his heart and soul into - and that could be the cathartic vehicle of self-expression that he was missing.
Travie McCoy keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDIA, BRAZIL. The composition is heavily male (58%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 82,900 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, Hot Topic, New Era supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 407,342 · Engagements 2,616 · Rate 0.6% Posts 78 · Views 90,308 · Avg Likes 2,485 · Avg Comments 89 · Avg Views 90,308 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 32% 35-44: 6% 13-17: 6% |
Largest: 18-24 (55%); next: 25-34 (32%) |
| Gender Split |
Female: 43% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (34%) INDIA (9%) BRAZIL (5%) PHILIPPINES (5%) INDONESIA (5%) |
Top regions: UNITED STATES (34%), INDIA (9%), BRAZIL (5%) |
| Platform Engagement | Instagram: 1,168 avg likes/post · Tiktok: 82,900 avg views/post · Youtube: 7,408 avg views/post | Best reach: Tiktok 82,900 avg views; best engagement: Instagram 1,168 avg likes |
Top Brand Affinities
Live Nation
Hot Topic
New Era
Amazon Music
Barstool Sports
Pioneer
Taco Bell
iHeartRadio Music Awards
Steve Madden
Gerber
Hennessy
Verizon
| Brand | Category | Score |
|---|---|---|
| Live Nation | 27.45 | |
| Hot Topic | 12.09 | |
| New Era | 11.74 | |
| Amazon Music | 10.74 | |
| Barstool Sports | 10.21 | |
| Pioneer | 7.87 | |
| Taco Bell | 7.66 | |
| iHeartRadio Music Awards | 7.33 | |
| Steve Madden | 6.55 | |
| Gerber | 5.97 | |
| Hennessy | 5.72 | |
| Verizon | 5.56 | |
| American Airlines | 5.39 | |
| ULTA Beauty | 5.26 | |
| Coach | 4.84 | |
| Ableton | 4.78 | |
| boohoo | 4.59 | |
| Power Rangers | 4.45 | |
| Fenty beauty | 4.05 | |
| Monster Beverage | 3.94 | |
| Stüssy | 3.90 | |
| MTV | 3.83 | |
| OLD NAVY | 3.82 | |
| Sneakerhead | 3.72 | |
| Mortal Kombat | 3.64 | |
| Showtime | 3.48 | |
| Cartoon Network | 3.41 | |
| Vans | 3.39 | |
| Comedy Central | 3.39 | |
| AMC | 3.39 | |
| Nickelodeon | 3.36 | |
| Kate Spade | 3.31 | |
| Lush | 3.22 | |
| Urban Outfitters | 3.20 | |
| NFL | 3.18 | |
| Dr. Martens | 3.14 | |
| ESPN | 3.09 | |
| SoundCloud | 3.08 | |
| Columbia Pictures | 3.06 | |
| Coachella | 3.04 | |
| Los Angeles Lakers | 2.98 | |
| Chipotle Mexican Grill | 2.97 | |
| Target | 2.89 | |
| Carhartt | 2.89 | |
| FashionNova | 2.87 | |
| Babybump | 2.79 | |
| NBA | 2.78 | |
| Beats Electronics | 2.78 | |
| Walmart | 2.73 | |
| Lollapalooza | 2.73 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















