Transviolet

Transviolet

Country: US

Influence: 54.15% Fanbase: 34.02% Trending: 64.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 30.47% • Very Strong

As of 2025-09-09

127,578

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 07:15:09 UTC

Genres

poppopindie electropopindie poptimismindie popmetropopolisr&b, funk & soulvapor soulalternativealt zalternativeindie rockelectronicelectropop

Biography

From the very beginning, Transviolet has made a point to approach music differently. Like when they released their first single Girls Your Age, the band sent out 2,000 plain manilla envelopes to kids across the country containing a cassette tape that only said “play me”, not realizing that was pretty near to the exact plot of the horror movie SAW. Blogs and press outlets took notice, but no one cared nearly as much as the mothers across the country when they took to facebook to demand answers, and threaten the band with legal action. It was hilarious.
24 hours later and ‪Katy Perry‬ Tweeted out the song, a week later ‪Harry Styles‬. A flood of attention came to the band and they were thrown into the deep end that is the music industry. Transviolet put out two more EPs, seeing critical acclaim from countless press outlets.

Now in 2021 with multiple support (Twenty one pilots, LANY, ‪Dua Lipa‬, ‪Joywave‬) and headling tours (US, UK) under their collective belt, tens of millions of streams, placements in hit shows like Dickinson, The Chilling Adventures of Sabrina and Riverdale, the independent band has started their own label, and after a year’s worth of writing done in quarantine, Transviolet is gearing up to release their 2nd full length album, Drugs In California.

Transviolet Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Transviolet resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily female (68%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 6,860 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Live Nation, Arctic Fox hair Color, Amazon Music maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Transviolet score 0.43%Low bucket.
Brand: Live NationBrand: Arctic Fox hair ColorBrand: Amazon Music
Followers:127,578
Engagements:545
Rate:0.4%
Posts:373
Views:6,860
Avg Likes:528
Avg Comments:34
Avg Views:6,860

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 127,578 · Engagements 545 · Rate 0.4%
Posts 373 · Views 6,860 · Avg Likes 528 · Avg Comments 34 · Avg Views 6,860
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 24%
13-17: 8%
35-44: 5%
Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split Female: 68%
Male: 32%
Non-binary/Other: 0%
Skews female (68%)
Top Countries UNITED STATES (38%)
BRAZIL (7%)
UNITED KINGDOM (6%)
MEXICO (5%)
CANADA (3%)
Top regions: UNITED STATES (38%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 271 avg likes/post · Youtube: 6,860 avg views/post Best reach: Youtube 6,860 avg views; best engagement: Instagram 271 avg likes

Top Brand Affinities

Live Nation
Score: 30.47
Arctic Fox hair Color
Score: 23.05
Amazon Music
Score: 8.65
Lollapalooza
Score: 8.50
Coachella
Score: 8.14
Ableton
Score: 7.98
Lime Crime
Score: 7.54
Barbie
Score: 7.34
Hot Topic
Score: 7.12
iHeartRadio Music Awards
Score: 6.97
Urban Outfitters
Score: 6.90
Glossier
Score: 6.80
Brand Category Score
Live Nation 30.47
Arctic Fox hair Color 23.05
Amazon Music 8.65
Lollapalooza 8.50
Coachella 8.14
Ableton 7.98
Lime Crime 7.54
Barbie 7.34
Hot Topic 7.12
iHeartRadio Music Awards 6.97
Urban Outfitters 6.90
Glossier 6.80
Free People 6.73
Spotify Music 5.75
MTV 5.03
Verizon 4.69
Taco Bell 4.56
Dr. Martens 4.56
Pacific Northwest Wonderland 4.47
Showtime 4.31
Polaroid 4.06
Steve Madden 4.05
SoundCloud 3.98
Kickstarter 3.96
NBC 3.90
Coors 3.83
Target 3.80
ASOS 3.77
Paramount Pictures 3.72
NORDSTROM 3.58
Lush 3.39
Kodak 3.37
Prismacolor 3.34
Fenty beauty 3.25
Summit Entertainment 3.18
Nickelodeon 3.06
Tinder 3.01
Columbia Pictures 3.00
Forever 21 2.98
Urban Decay Cosmetics 2.82
NYX Cosmetics 2.80
Too Faced Cosmetics 2.73
Busch 2.63
Chrysler 2.62
Budweiser 2.50
Airbnb 2.48
CBS 2.43
CBS Television Studios 2.40
Sunnies Studios 2.36
Carhartt 2.35

Official Profiles

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Artist: Transviolet

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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