Tracy Lawrence Brand Affinity ranks highest Ariat at 31.01% . Very Strong. Score DMDB 64.32% | Fanbase 53.38%

Tracy Lawrence — country artist from US.

Tracy Lawrence, born in 1968 in Atlanta, Texas, gained recognition in the early '90s for his blend of modern and traditional country music. Starting his career…

Tracy Lawrence

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd2-0fba-afb8-babb-a0369fe50396

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Genres

countrycountrycontemporary countrycountry roadcountry rockarkansas country

Influential: 64.32% Fanbase: 53.38% Trending: 69.79%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 31.01% • Very Strong

As of 2025-09-10

1,640,386

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.32% | Fanbase 53.38% | Trending 69.79% | CAREER STAGE: MAINSTREAM

Biography

Tracy Lawrence, born in 1968 in Atlanta, Texas, gained recognition in the early '90s for his blend of modern and traditional country music. Starting his career in Nashville in 1990, Lawrence signed with Atlantic after winning talent shows and releasing his debut album, "Sticks and Stones," in 1991. Despite a turbulent personal life, Lawrence achieved success with multiple chart-topping singles, including "Alibis" in 1993 and "Texas Tornado" in 1994.

Throughout the '90s and early 2000s, Lawrence continued to release albums and singles that garnered commercial success. Despite facing legal troubles in the late '90s, he maintained a consistent presence in the country music scene. Lawrence explored different musical avenues, including Christian music, before returning to country with albums like "The Singer" in 2011 and "Headlights, Taillights and Radios" in 2012. In 2017, he released "Good Ole Days," featuring re-recorded duets with contemporary country artists.

Report Date: 2025-09-10

Tracy Lawrence stands out with 25-34 & 18-24 audiences across UNITED STATES, NIGERIA, CANADA. The profile is heavily male (56%), and content lands hardest on Tiktok, where posts average 29,500 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ariat, Live Nation, Houston Livestock Show and Rodeo, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Tracy Lawrence a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tracy Lawrence score 0.23% — Low bucket.

Brand: AriatBrand: Live NationBrand: Houston Livestock Show and Rodeo

Followers:1,640,386

Engagements:3,800

Rate:0.2%

Posts:2,578

Avg Likes:3,595

Avg Comments:126

Avg Views:32,798

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,640,386 · Engagements 3,800 · Rate 0.2% Posts 2,578 · Views 32,798 · Avg Likes 3,595 · Avg Comments 126 · Avg Views 32,798	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 18-24: 25% 35-44: 23% 45-64: 17%	Largest: 25-34 (32%); next: 18-24 (25%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (87%) NIGERIA (7%) CANADA (4%) UNITED KINGDOM (2%) BRAZIL (1%)	Top regions: UNITED STATES (87%), NIGERIA (7%), CANADA (4%)
Platform Engagement	Instagram: 1,516 avg likes/post · Tiktok: 29,500 avg views/post · Youtube: 3,298 avg views/post	Best reach: Tiktok 29,500 avg views; best engagement: Tiktok 1,949 avg likes

Top Brand Affinities

Ariat

Score: 31.01

Live Nation

Score: 24.98

Houston Livestock Show and Rodeo

Score: 19.14

Miller Lite

Score: 18.07

Barstool Sports

Score: 16.53

RAM Trucks

Score: 15.71

Margaritaville

Score: 14.22

Bud Light

Score: 14.07

Kohl's

Score: 12.32

Arbonne

Score: 10.93

T.J. Maxx

Score: 10.65

Kroger

Score: 9.58

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Top Brand Affinities

Brand	Category	Score
Ariat		31.01
Live Nation		24.98
Houston Livestock Show and Rodeo		19.14
Miller Lite		18.07
Barstool Sports		16.53
RAM Trucks		15.71
Margaritaville		14.22
Bud Light		14.07
Kohl's		12.32
Arbonne		10.93
T.J. Maxx		10.65
Kroger		9.58
Amazon Music		9.58
Dr Pepper		9.52
Lowe's		9.51
HomeGoods		8.09
Free People		7.62
Coors		7.28
Influenster		6.86
FOX		6.47
Publix		6.37
NBC		6.33
iHeartRadio Music Awards		6.06
Gerber		6.01
Reese's		5.94
The Home Depot		5.78
Walmart		5.78
MamaBear		5.60
ESPN		5.51
Carhartt		5.49
Busch		5.45
Verizon		5.13
Taco Bell		4.97
Chick-fil-A		4.97
Anthropologie		4.93
American Eagle		4.89
Budweiser		4.64
Bentley		4.45
Cadillac		4.15
Kate Spade		4.10
Lululemon Athletica		4.04
OLD NAVY		3.94
Gillette		3.86
Chevrolet		3.82
Jeep		3.82
FedEx		3.82
GMC		3.80
Jack Daniels		3.76
Holden		3.74
Dodge		3.73