Tracy Chapman Brand Affinity ranks highest Amazon Music at 7.49% . Very Strong. Score DMDB 65.77% | Fanbase 62.56%

Tracy Chapman — r&b, funk & soul artist from US.

Tracy Chapman rose to fame with her debut album released in April 1988, which sold over 20 million copies worldwide and earned her three Grammy Awards. Known…

Tracy Chapman

Recognizable

Country: US | Gender: female | Artist ID: 11e81bcc-c22b-07f2-b655-a0369fe50396

Find Artist

Genres

r&b, funk & soulwomen's musicrockpop rockamericanlilithfolk & traditionalfolksinger/songwritersinger-songwriter

Influential: 65.77% Fanbase: 62.56% Trending: 67.37%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 7.49% • Very Strong

As of 2025-09-10

727,879

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.77% | Fanbase 62.56% | Trending 67.37% | CAREER STAGE: MAINSTREAM

Biography

Tracy Chapman rose to fame with her debut album released in April 1988, which sold over 20 million copies worldwide and earned her three Grammy Awards. Known for her evocative compositions and insightful storytelling, Chapman's music blends tales of struggle, love, and social justice. Her career highlights include performing at a historic anti-apartheid event at London's Wembley Stadium in 1988, in front of 72,000 people.

Since her initial success, Chapman has continued to produce meaningful music, receiving accolades such as a fourth Grammy Award in 1995 for 'Give Me One Reason' and honors from American Music Awards, Brits, and Billboard Music Awards. Her songs, known for their honesty and relevance, have resonated with audiences worldwide for over three decades.

Report Date: 2025-09-10

Tracy Chapman speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, BRAZIL, NIGERIA. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (8,299 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Amazon Music, CNN, NBC, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tracy Chapman score 0.70% — Low bucket.

Brand: Amazon MusicBrand: CNNBrand: NBC

Followers:727,879

Engagements:5,077

Rate:0.7%

Posts:530

Avg Likes:5,001

Avg Comments:92

Avg Views:13,593

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 727,879 · Engagements 5,077 · Rate 0.7% Posts 530 · Views 13,593 · Avg Likes 5,001 · Avg Comments 92 · Avg Views 13,593	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 35-44: 22% 45-64: 21% 18-24: 21%	Largest: 25-34 (34%); next: 35-44 (22%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (23%) BRAZIL (13%) NIGERIA (5%) FRANCE (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (23%), BRAZIL (13%), NIGERIA (5%)
Platform Engagement	Instagram: 4,443 avg likes/post · Tiktok: 5,294 avg views/post · Youtube: 8,299 avg views/post	Best reach: Youtube 8,299 avg views; best engagement: Instagram 4,443 avg likes

Top Brand Affinities

Amazon Music

Score: 7.49

CNN

Score: 5.86

NBC

Score: 5.20

MTV

Score: 3.76

Spotify Music

Score: 3.14

Paramount Pictures

Score: 3.14

Showtime

Score: 2.95

Fenty beauty

Score: 2.90

TOM FORD

Score: 2.50

Budweiser

Score: 2.14

BBC

Score: 2.14

SoundCloud

Score: 2.10

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Top Brand Affinities

Brand	Category	Score
Amazon Music		7.49
CNN		5.86
NBC		5.20
MTV		3.76
Spotify Music		3.14
Paramount Pictures		3.14
Showtime		2.95
Fenty beauty		2.90
TOM FORD		2.50
Budweiser		2.14
BBC		2.14
SoundCloud		2.10
Lollapalooza		2.08
Jack Daniels		2.02
Beats Electronics		1.95
FashionNova		1.91
Polaroid		1.74
Cadillac		1.73
Amazon		1.72
Los Angeles Lakers		1.67
Universal		1.63
Walmart		1.62
NBA		1.61
Netflix		1.60
Vogue		1.60
Pixar		1.54
Lush		1.51
Heineken		1.51
Guinness		1.47
Coachella		1.46
Converse		1.44
National Geographic		1.44
NFL		1.41
Ray-Ban		1.37
HBO		1.34
Sephora		1.30
Versace		1.26
Bentley		1.25
CBS		1.25
WWE		1.22
musical.ly		1.20
Chipotle Mexican Grill		1.19
Calvin Klein		1.16
New Balance		1.16
Pandora		1.16
Sony		1.15
Polo Ralph Lauren		1.15
Microsoft		1.15
McDonald's		1.14
Star Wars		1.11