Trace Adkins

Trace Adkins — country artist from US.

Trace Adkins is a prominent country music artist who has sold over 11 million albums and achieved more than 20 charting singles during his 25-year career in…

Influence: 68.79% Fanbase: 61.00% Trending: 72.68% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Juneshine • 207.15% • Very Strong

As of 2025-09-10

1,589,649

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:30:18 UTC

Genres

countrycountrycontemporary countrycountry roadcountry rockredneckfolk & traditionalmodern country rock

Biography

Trace Adkins is a prominent country music artist who has sold over 11 million albums and achieved more than 20 charting singles during his 25-year career in Nashville. He has garnered a substantial online following with over one billion spins on Pandora, one million Spotify followers, and nearly 200 million plays on YouTube. Adkins released his 12th studio album, "Something’s Going On," in 2017 and followed up with an EP titled "Ain’t That Kind of Cowboy" in October 2020 via Verge Records, featuring singles such as “Better Off,” “Mind On Fishin’,” and “Just The Way We Do It." The three-time GRAMMY Award nominee has won three Academy of Country Music Awards, including the 2009 Single of the Year Award for “You’re Gonna Miss This” and Vocal Event of the Year in 2010 for “Hillbilly Bone” with Blake Shelton.

In addition to his music career, Adkins has ventured into acting, appearing in various films and television shows such as “The Lincoln Lawyer,” “Deepwater Horizon,” “Moms’ Night Out,” and “I Can Only Imagine.” His diverse talents and recognizable baritone voice have solidified his status as a notable figure in the country music industry.

Top Brand Affinities

Report Date: 2025-09-10

Trace Adkins indexes high with fans in the 18-24 range in UNITED STATES, NIGERIA, CANADA. The skew is heavily male (55%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 82,700 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Juneshine, Live Nation, Ariat, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Trace Adkins when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Trace Adkins score 0.50% — Low bucket.

Brand: JuneshineBrand: Live NationBrand: Ariat

Followers:1,589,649

Engagements:7,970

Rate:0.5%

Posts:1,849

Avg Likes:4,293

Avg Comments:2,480

Avg Views:124,375

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,589,649 · Engagements 7,970 · Rate 0.5% Posts 1,849 · Views 124,375 · Avg Likes 4,293 · Avg Comments 2,480 · Avg Views 124,375	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 32% 25-34: 29% 35-44: 18% 45-64: 18%	Largest: 18-24 (32%); next: 25-34 (29%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (72%) NIGERIA (15%) CANADA (5%) BRAZIL (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (72%), NIGERIA (15%), CANADA (5%)
Platform Engagement	Instagram: 684 avg likes/post · Tiktok: 82,700 avg views/post · Youtube: 41,675 avg views/post	Best reach: Tiktok 82,700 avg views; best engagement: Tiktok 2,344 avg likes

Top Brand Affinities

Juneshine

Score: 207.15

Live Nation

Score: 29.98

Ariat

Score: 25.06

Houston Livestock Show and Rodeo

Score: 10.12

Jim Beam

Score: 9.36

Dr Pepper

Score: 9.28

Amazon Music

Score: 8.47

SeneGence

Score: 8.27

Busch

Score: 7.89

Younique

Score: 7.34

Kroger

Score: 7.27

Coors

Score: 6.98

Brand	Category	Score
Juneshine		207.15
Live Nation		29.98
Ariat		25.06
Houston Livestock Show and Rodeo		10.12
Jim Beam		9.36
Dr Pepper		9.28
Amazon Music		8.47
SeneGence		8.27
Busch		7.89
Younique		7.34
Kroger		7.27
Coors		6.98
Margaritaville		6.81
MamaBear		6.71
FOX		6.55
iHeartRadio Music Awards		6.21
Walgreens		5.80
Gillette		5.65
Hurley		5.47
Hot Topic		5.43
Carhartt		5.36
Publix		5.17
Walmart		5.17
GMC		4.61
Bud Light		4.59
FedEx		4.58
Steve Madden		4.34
Holden		4.32
NHL		4.32
Chick-fil-A		4.24
PetSmart		4.21
Verizon		4.07
ESPN		4.05
Budweiser		4.02
Jeep		3.82
Taco Bell		3.69
Under Armour		3.66
NORDSTROM		3.56
Bentley		3.50
ABC		3.40
WWE		3.32
NFL		3.28
Jack Daniels		3.27
NBC		3.21
OLD NAVY		3.20
Lululemon Athletica		3.15
Chrysler		3.14
Dodge		2.89
Ford		2.88
Target		2.88