Town Mountain
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-19
51,783
Social Media Followers
As of 2025-09-19
00:00:00
Hours Airplay
2025-12-07 10:06:31 UTC
Genres
Biography
“For us, it’s all about the interaction between the audience and the band — doing whatever we can onstage to facilitate that two-way street of energy and emotion,” says mandolinist Phil Barker. “Whether it’s a danceable groove or a particular lyric in a song, we’re projecting what we’re going through in our daily lives, and we feel that other people can attest to that, as well — it’s all about making that connection.”
Amid a renewed sense of self is the group’s latest album, Lines in the Levee, a collage of sound and scope running the gamut of the musical spectrum in the same template of freedom and focus found in the round-robin fashion of the musical institution that is The Band — a solidarity also found in the incendiary live shows Town Mountain is now revered for from coast-to-coast, this devil-may-care gang of strings and swagger.
“This is the sound we’ve been working towards since the inception of the band,” says guitarist Robert Greer. “We realized we needed to do what’s best for us. We’re being true to ourselves. It isn’t a departure, it’s an evolution — the gate is wide open right now.”
Town Mountain resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, BRAZIL, AUSTRALIA. The demographic is heavily male (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 2,291 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Miller Lite, Kroger maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 51,783 · Engagements 258 · Rate 0.5% Posts 1,884 · Views 2,291 · Avg Likes 253 · Avg Comments 11 · Avg Views 2,291 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 24% 18-24: 21% 45-64: 18% |
Largest: 25-34 (35%); next: 35-44 (24%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (87%) BRAZIL (4%) AUSTRALIA (1%) CANADA (1%) ITALY (1%) |
Top regions: UNITED STATES (87%), BRAZIL (4%), AUSTRALIA (1%) |
| Platform Engagement | Instagram: 179 avg likes/post · Youtube: 2,291 avg views/post | Best reach: Youtube 2,291 avg views; best engagement: Instagram 179 avg likes |
Top Brand Affinities
MOOG
Miller Lite
Kroger
Ariat
Coors
Kickstarter
Jim Beam
Amazon Music
Barstool Sports
Stihl
Verizon
Busch
| Brand | Category | Score |
|---|---|---|
| MOOG | 20.24 | |
| Miller Lite | 19.26 | |
| Kroger | 16.63 | |
| Ariat | 15.48 | |
| Coors | 13.12 | |
| Kickstarter | 12.20 | |
| Jim Beam | 12.11 | |
| Amazon Music | 11.96 | |
| Barstool Sports | 10.33 | |
| Stihl | 8.37 | |
| Verizon | 8.00 | |
| Busch | 7.71 | |
| Carhartt | 7.43 | |
| Paramount Pictures | 7.06 | |
| Margaritaville | 6.98 | |
| Bud Light | 6.80 | |
| Pilsner Urquell | 6.67 | |
| Holden | 6.15 | |
| Spotify Music | 6.11 | |
| Pacific Northwest Wonderland | 5.42 | |
| Publix | 5.39 | |
| Cadillac | 5.37 | |
| Jameson | 5.10 | |
| Hurley | 4.94 | |
| Emporium | 4.77 | |
| iHeartRadio Music Awards | 4.24 | |
| Taco Bell | 4.17 | |
| Airbnb | 4.10 | |
| GMC | 3.99 | |
| FedEx | 3.82 | |
| Budweiser | 3.81 | |
| Bethesda Softworks | 3.67 | |
| NBC | 3.62 | |
| Harley-Davidson | 3.41 | |
| Guinness | 3.25 | |
| Gatorade | 3.21 | |
| Heinz | 3.20 | |
| ESPN | 3.19 | |
| Paypal | 3.19 | |
| Pixar | 3.11 | |
| Mulberry | 3.01 | |
| Comedy Central | 2.76 | |
| Walmart | 2.64 | |
| NHL | 2.58 | |
| Jeep | 2.57 | |
| WWE | 2.54 | |
| Nickelodeon | 2.51 | |
| Chipotle Mexican Grill | 2.45 | |
| Oakley | 2.34 | |
| Chevrolet | 2.30 |
Official Profiles
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LoginArtist: Town Mountain
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















