Town Mountain

Town Mountain

Country: US

Influence: 54.14% Fanbase: 26.93% Trending: 67.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 20.24% • Very Strong

As of 2025-09-19

51,783

Social Media Followers

As of 2025-09-19

00:00:00

Hours Airplay

2025-12-07 10:06:31 UTC

Genres

countrycountrybluegrassprogressive bluegrassneo-traditional bluegrassamericannew americanaroots americana

Biography

Hailing from Asheville, North Carolina, Town Mountain is the sum of all its vast and intricate influences — this bastion of alt-country rebellion and honky-tonk attitude pushed through the hardscrabble Southern Appalachian lens of its origin.
“For us, it’s all about the interaction between the audience and the band — doing whatever we can onstage to facilitate that two-way street of energy and emotion,” says mandolinist Phil Barker. “Whether it’s a danceable groove or a particular lyric in a song, we’re projecting what we’re going through in our daily lives, and we feel that other people can attest to that, as well — it’s all about making that connection.”
Amid a renewed sense of self is the group’s latest album, Lines in the Levee, a collage of sound and scope running the gamut of the musical spectrum in the same template of freedom and focus found in the round-robin fashion of the musical institution that is The Band — a solidarity also found in the incendiary live shows Town Mountain is now revered for from coast-to-coast, this devil-may-care gang of strings and swagger.
“This is the sound we’ve been working towards since the inception of the band,” says guitarist Robert Greer. “We realized we needed to do what’s best for us. We’re being true to ourselves. It isn’t a departure, it’s an evolution — the gate is wide open right now.”

Town Mountain Marketing Affinity & Brand Fit Data

Report Date: 2025-09-19

Town Mountain resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, BRAZIL, AUSTRALIA. The demographic is heavily male (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 2,291 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Miller Lite, Kroger maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Town Mountain score 0.50%Low bucket.
Brand: MOOGBrand: Miller LiteBrand: Kroger
Followers:51,783
Engagements:258
Rate:0.5%
Posts:1,884
Views:2,291
Avg Likes:253
Avg Comments:11
Avg Views:2,291

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 51,783 · Engagements 258 · Rate 0.5%
Posts 1,884 · Views 2,291 · Avg Likes 253 · Avg Comments 11 · Avg Views 2,291
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 35%
35-44: 24%
18-24: 21%
45-64: 18%
Largest: 25-34 (35%); next: 35-44 (24%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries UNITED STATES (87%)
BRAZIL (4%)
AUSTRALIA (1%)
CANADA (1%)
ITALY (1%)
Top regions: UNITED STATES (87%), BRAZIL (4%), AUSTRALIA (1%)
Platform Engagement Instagram: 179 avg likes/post · Youtube: 2,291 avg views/post Best reach: Youtube 2,291 avg views; best engagement: Instagram 179 avg likes

Top Brand Affinities

MOOG
Score: 20.24
Miller Lite
Score: 19.26
Kroger
Score: 16.63
Ariat
Score: 15.48
Coors
Score: 13.12
Kickstarter
Score: 12.20
Jim Beam
Score: 12.11
Amazon Music
Score: 11.96
Barstool Sports
Score: 10.33
Stihl
Score: 8.37
Verizon
Score: 8.00
Busch
Score: 7.71
Brand Category Score
MOOG 20.24
Miller Lite 19.26
Kroger 16.63
Ariat 15.48
Coors 13.12
Kickstarter 12.20
Jim Beam 12.11
Amazon Music 11.96
Barstool Sports 10.33
Stihl 8.37
Verizon 8.00
Busch 7.71
Carhartt 7.43
Paramount Pictures 7.06
Margaritaville 6.98
Bud Light 6.80
Pilsner Urquell 6.67
Holden 6.15
Spotify Music 6.11
Pacific Northwest Wonderland 5.42
Publix 5.39
Cadillac 5.37
Jameson 5.10
Hurley 4.94
Emporium 4.77
iHeartRadio Music Awards 4.24
Taco Bell 4.17
Airbnb 4.10
GMC 3.99
FedEx 3.82
Budweiser 3.81
Bethesda Softworks 3.67
NBC 3.62
Harley-Davidson 3.41
Guinness 3.25
Gatorade 3.21
Heinz 3.20
ESPN 3.19
Paypal 3.19
Pixar 3.11
Mulberry 3.01
Comedy Central 2.76
Walmart 2.64
NHL 2.58
Jeep 2.57
WWE 2.54
Nickelodeon 2.51
Chipotle Mexican Grill 2.45
Oakley 2.34
Chevrolet 2.30

Official Profiles

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Artist: Town Mountain

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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