Tower of Power
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
116,874
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 11:41:19 UTC
Genres
Biography
The band has long since surpassed Castillo’s admittedly modest aspirations, traveling the world, enjoying hit singles on their own and backing some of the most legendary artists of the last 50 years. In the process they’ve defined an “Oakland soul” sound as instantly recognizable as those from Castillo’s hometown, Detroit, as well as inspirations like Memphis and Philadelphia. “Oakland is a very special city,” Castillo says. “It has a really unique type of soul to it. I loved Memphis soul music, yet because of my upbringing I always wanted to make it slicker. I think that defined my approach to music.”
“You can take the boy out of Oakland, but you can't take the Oakland out of the boy,” insists Castillo. “We always called the East Bay, where we were from, the dark side of the Bay. It was more ethnic, with a lot of blacks, Hispanics and Asians, and soul was the thing there. So, we called our first album East Bay Grease and put a map of Oakland on the cover, which proved to be a really smart move. People all over the world started saying that we represent the Oakland soul sound.”
Tower of Power keeps 45-64 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, ITALY. The composition is heavily male (79%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 4,276 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ampeg, MOOG, Akg supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 116,874 · Engagements 546 · Rate 0.5% Posts 1,560 · Views 4,276 · Avg Likes 536 · Avg Comments 21 · Avg Views 4,276 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 30% 25-34: 29% 35-44: 23% 18-24: 15% |
Largest: 45-64 (30%); next: 25-34 (29%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (38%) BRAZIL (12%) ITALY (5%) JAPAN (4%) ARGENTINA (3%) |
Top regions: UNITED STATES (38%), BRAZIL (12%), ITALY (5%) |
| Platform Engagement | Instagram: 403 avg likes/post · Youtube: 4,276 avg views/post | Best reach: Youtube 4,276 avg views; best engagement: Instagram 403 avg likes |
Top Brand Affinities
Ampeg
MOOG
Akg
Pro Tools
Sennheiser
Akai
Ableton
Amazon Music
Yamaha
Spotify Music
Beats Electronics
Pilsner Urquell
| Brand | Category | Score |
|---|---|---|
| Ampeg | 74.47 | |
| MOOG | 50.03 | |
| Akg | 45.02 | |
| Pro Tools | 31.35 | |
| Sennheiser | 30.54 | |
| Akai | 18.93 | |
| Ableton | 17.50 | |
| Amazon Music | 16.35 | |
| Yamaha | 6.78 | |
| Spotify Music | 6.49 | |
| Beats Electronics | 6.15 | |
| Pilsner Urquell | 5.10 | |
| NBC | 5.01 | |
| Paramount Pictures | 4.71 | |
| iHeartRadio Music Awards | 4.71 | |
| musical.ly | 4.14 | |
| Coors | 4.03 | |
| Gillette | 3.96 | |
| Budweiser | 3.31 | |
| SoundCloud | 2.94 | |
| NHL | 2.83 | |
| ESPN | 2.80 | |
| Columbia Pictures | 2.77 | |
| MTV | 2.37 | |
| Pixar | 2.37 | |
| Philips | 2.37 | |
| Cadillac | 2.24 | |
| Guinness | 2.15 | |
| Lollapalooza | 2.15 | |
| NFL | 2.15 | |
| Bellagio | 2.08 | |
| Snoopy And The Peanuts Gang | 2.03 | |
| Kodak | 2.01 | |
| Jaguar | 1.96 | |
| Warner Bros | 1.94 | |
| Costco | 1.83 | |
| Tesla Motors | 1.80 | |
| GoPro | 1.79 | |
| Star Wars | 1.73 | |
| Jack Daniels | 1.73 | |
| Coachella | 1.70 | |
| Maserati | 1.64 | |
| Showtime | 1.64 | |
| Harley-Davidson | 1.61 | |
| BBC | 1.56 | |
| NBA | 1.55 | |
| Chrysler | 1.50 | |
| Los Angeles Lakers | 1.48 | |
| Sony | 1.46 | |
| Ray-Ban | 1.45 |
Official Profiles
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LoginArtist: Tower of Power
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:00 UTC | Tower of Power | House of Blues - Houston | Houston, United States | |
| 2025-12-11 04:00 UTC | Tower of Power | Longhorn Ballroom | Dallas, United States | — |
| 2025-12-15 03:00 UTC | Tower of Power | Gila River Resorts & Casinos - Wild Horse Pass | Chandler, United States | |
| 2025-12-17 02:30 UTC | Tower of Power | The Magnolia | El Cajon, United States | |
| 2025-12-21 04:00 UTC | War, Tower of Power, DJ Muggs, Poncho Sanchez | YouTube Theater | Los Angeles, United States |















