Tower of Power

Tower of Power

Country: US

Influence: 58.13% Fanbase: 41.64% Trending: 66.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 74.47% • Very Strong

As of 2025-09-13

116,874

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 11:41:19 UTC

Genres

r&b, funk & soulr&b/soulfunksouljazz funkmodern funkjazz & standardsjazz fusion

Biography

“People come up to me all the time and say, ‘Wow man, 50 years! We can't believe it,’” laughs Castillo. “You can't believe it? I'm the one that can't believe it. We've been through a lot of ups and downs and learned a lot along the way. We've affected a lot of people's lives and done a lot of work that we're very proud of. The band has a real family atmosphere. It's been very rewarding.”

The band has long since surpassed Castillo’s admittedly modest aspirations, traveling the world, enjoying hit singles on their own and backing some of the most legendary artists of the last 50 years. In the process they’ve defined an “Oakland soul” sound as instantly recognizable as those from Castillo’s hometown, Detroit, as well as inspirations like Memphis and Philadelphia. “Oakland is a very special city,” Castillo says. “It has a really unique type of soul to it. I loved Memphis soul music, yet because of my upbringing I always wanted to make it slicker. I think that defined my approach to music.”

“You can take the boy out of Oakland, but you can't take the Oakland out of the boy,” insists Castillo. “We always called the East Bay, where we were from, the dark side of the Bay. It was more ethnic, with a lot of blacks, Hispanics and Asians, and soul was the thing there. So, we called our first album East Bay Grease and put a map of Oakland on the cover, which proved to be a really smart move. People all over the world started saying that we represent the Oakland soul sound.”

Tower of Power Marketing Affinity & Brand Fit Data

Report Date: 2025-09-13

Tower of Power keeps 45-64 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, ITALY. The composition is heavily male (79%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 4,276 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ampeg, MOOG, Akg supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tower of Power score 0.47%Low bucket.
Brand: AmpegBrand: MOOGBrand: Akg
Followers:116,874
Engagements:546
Rate:0.5%
Posts:1,560
Views:4,276
Avg Likes:536
Avg Comments:21
Avg Views:4,276

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 116,874 · Engagements 546 · Rate 0.5%
Posts 1,560 · Views 4,276 · Avg Likes 536 · Avg Comments 21 · Avg Views 4,276
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 30%
25-34: 29%
35-44: 23%
18-24: 15%
Largest: 45-64 (30%); next: 25-34 (29%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED STATES (38%)
BRAZIL (12%)
ITALY (5%)
JAPAN (4%)
ARGENTINA (3%)
Top regions: UNITED STATES (38%), BRAZIL (12%), ITALY (5%)
Platform Engagement Instagram: 403 avg likes/post · Youtube: 4,276 avg views/post Best reach: Youtube 4,276 avg views; best engagement: Instagram 403 avg likes

Top Brand Affinities

Ampeg
Score: 74.47
MOOG
Score: 50.03
Akg
Score: 45.02
Pro Tools
Score: 31.35
Sennheiser
Score: 30.54
Akai
Score: 18.93
Ableton
Score: 17.50
Amazon Music
Score: 16.35
Yamaha
Score: 6.78
Spotify Music
Score: 6.49
Beats Electronics
Score: 6.15
Pilsner Urquell
Score: 5.10
Brand Category Score
Ampeg 74.47
MOOG 50.03
Akg 45.02
Pro Tools 31.35
Sennheiser 30.54
Akai 18.93
Ableton 17.50
Amazon Music 16.35
Yamaha 6.78
Spotify Music 6.49
Beats Electronics 6.15
Pilsner Urquell 5.10
NBC 5.01
Paramount Pictures 4.71
iHeartRadio Music Awards 4.71
musical.ly 4.14
Coors 4.03
Gillette 3.96
Budweiser 3.31
SoundCloud 2.94
NHL 2.83
ESPN 2.80
Columbia Pictures 2.77
MTV 2.37
Pixar 2.37
Philips 2.37
Cadillac 2.24
Guinness 2.15
Lollapalooza 2.15
NFL 2.15
Bellagio 2.08
Snoopy And The Peanuts Gang 2.03
Kodak 2.01
Jaguar 1.96
Warner Bros 1.94
Costco 1.83
Tesla Motors 1.80
GoPro 1.79
Star Wars 1.73
Jack Daniels 1.73
Coachella 1.70
Maserati 1.64
Showtime 1.64
Harley-Davidson 1.61
BBC 1.56
NBA 1.55
Chrysler 1.50
Los Angeles Lakers 1.48
Sony 1.46
Ray-Ban 1.45

Official Profiles

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Artist: Tower of Power

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-10 03:00 UTC Tower of Power House of Blues - Houston Houston, United States
2025-12-11 04:00 UTC Tower of Power Longhorn Ballroom Dallas, United States
2025-12-15 03:00 UTC Tower of Power Gila River Resorts & Casinos - Wild Horse Pass Chandler, United States
2025-12-17 02:30 UTC Tower of Power The Magnolia El Cajon, United States
2025-12-21 04:00 UTC War, Tower of Power, DJ Muggs, Poncho Sanchez YouTube Theater Los Angeles, United States

Trending Artist