Tove Styrke

Tove Styrke — pop artist from SE.

With her new highly acclaimed fourth album ”HARD” incl singles like ”Show Me Love”, ”Start Walking” and ”Free" - we find Swedish pop star Tove Styrke back in…

Influence: 56.80% Fanbase: 40.38% Trending: 65.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 42.01% • Very Strong

As of 2025-09-08

302,333

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:14:50 UTC

Genres

poppopswedish popswedish electropopswedish synthpopmainstream popelectronicelectropop

Biography

With her new highly acclaimed fourth album ”HARD” incl singles like ”Show Me Love”, ”Start Walking” and ”Free" - we find Swedish pop star Tove Styrke back in top form. She brings her fiercely intimate lyrics to a truly visionary sound, spiked with elements of everything from left-of-center club music to experimental art-pop to early-’60s girl-group records. At turns explosive, poetic, and sublimely transcendent, the result is Styrke’s most electrifying work to date, fully embodying the ineffable wildness of romantic love itself.

The ”HARD” album follows Tove Styrke's 2018 album, Sway, a project which solidified her place among the top rising forward-thinking pop artists. The album was bolstered by iconic tracks such as "Sway," "Mistakes," and fan-favorite, "Say My Name," which Rolling Stone named to its #11 spot on its 'Top Songs of 2017' list. The album has since garnered 118M+ combined streams, drawing widespread critical praise from outlets including Pitchfork (7.5 review), The FADER (Gen F), NME (5 stars), as well as support from Zane Lowe/Apple Music and BBC Radio 1.

A platinum-selling, Grammy-nominated, and national radio P3 Guld 'Pop Artist of the Year' recipient in her native Sweden, Tove Styrke has been on a rise since the release of her 2015 album, Kiddo, led by singles, "Borderline," "Ego" and "Number One."

Tove has supported MARINA on both US and European tours during winter / spring 2022. Heading out on summer festivals then club touring during fall.

Top Brand Affinities

Report Date: 2025-09-08

Tove Styrke performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, INDIA. Audience composition is female-leaning (52%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 33,104 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Tele2, Ericsson, Acne Studios, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Tove Styrke is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tove Styrke score 1.50% — Moderate bucket.

Brand: Tele2Brand: EricssonBrand: Acne Studios

Followers:302,333

Engagements:4,535

Rate:1.5%

Posts:165

Avg Likes:4,416

Avg Comments:122

Avg Views:47,004

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 302,333 · Engagements 4,535 · Rate 1.5% Posts 165 · Views 47,004 · Avg Likes 4,416 · Avg Comments 122 · Avg Views 47,004	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 7% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (21%) BRAZIL (8%) INDIA (8%) UNITED KINGDOM (4%) MEXICO (3%)	Top regions: UNITED STATES (21%), BRAZIL (8%), INDIA (8%)
Platform Engagement	Instagram: 2,695 avg likes/post · Tiktok: 13,900 avg views/post · Youtube: 33,104 avg views/post	Best reach: Youtube 33,104 avg views; best engagement: Instagram 2,695 avg likes

Top Brand Affinities

Tele2

Score: 42.01

Ericsson

Score: 28.79

Acne Studios

Score: 8.89

Ableton

Score: 8.62

Glossier

Score: 7.89

Amazon Music

Score: 7.35

Lollapalooza

Score: 7.18

Spotify Music

Score: 5.20

Urban Outfitters

Score: 5.17

Coachella

Score: 4.82

ASOS

Score: 4.22

Fenty beauty

Score: 3.76

Brand	Category	Score
Tele2		42.01
Ericsson		28.79
Acne Studios		8.89
Ableton		8.62
Glossier		7.89
Amazon Music		7.35
Lollapalooza		7.18
Spotify Music		5.20
Urban Outfitters		5.17
Coachella		4.82
ASOS		4.22
Fenty beauty		3.76
SoundCloud		3.37
MTV		3.30
Summit Entertainment		3.27
Kodak		3.16
Aperol		3.14
Tinder		3.13
NBC		3.09
Dr. Martens		2.99
Polaroid		2.61
Tomorrowland		2.59
Sunnies Studios		2.32
Nickelodeon		2.24
Vogue		2.22
Volvo		2.17
Showtime		2.06
Beats Electronics		2.03
Guinness		2.03
NYX Cosmetics		2.02
Bershka		1.89
H&M		1.89
Chrysler		1.81
Lush		1.78
Target		1.75
Paramount Pictures		1.74
Forever 21		1.73
Versace		1.70
Fujifilm		1.68
HBO		1.68
Red Bull		1.68
Ray-Ban		1.67
BBC		1.67
Vans		1.63
Too Faced Cosmetics		1.58
Warner Bros		1.58
Transformers		1.57
IKEA		1.55
Bellagio		1.53
Calvin Klein		1.52