Tove Lo Brand Affinity ranks highest Lollapalooza at 10.11% . Very Strong. Score DMDB 73.60% | Fanbase 71.49%

Tove Lo — pop artist from SE.

Born Ebba Tove Elsa Nilsson on October 29, 1987, in Stockholm, Sweden, Tove Lo's music is influenced by her love for grunge and the pristine sounds of her…

Tove Lo

Superstar

Country: SE | Gender: female | Artist ID: 11e81bbd-8fe8-dc6a-812a-a0369fe50396

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Genres

popdance poppoppost-teen popmetropopolisswedish popswedish electropopswedish synthpopmainstream popalternativealternativehip-hop & rappop rapelectronicelectropop

Influential: 73.60% Fanbase: 71.49% Trending: 74.66%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 10.11% • Very Strong

As of 2025-09-10

5,569,557

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 73.60% | Fanbase 71.49% | Trending 74.66% | CAREER STAGE: SUPERSTAR

Biography

Born Ebba Tove Elsa Nilsson on October 29, 1987, in Stockholm, Sweden, Tove Lo's music is influenced by her love for grunge and the pristine sounds of her homeland. Her 2013 single "Habits (Stay High)" garnered multi-platinum success, setting the tone for her candid and confessional style showcased on subsequent albums like Queen of the Clouds (2014), BLUE LIPS (2017), and Sunshine Kitty (2019). Lo's songwriting prowess extends to collaborations with artists such as Coldplay, Charli XCX, and Nick Jonas, as well as penning hits for Lorde and Icona Pop.

Following her early music endeavors with the band Tremblebee, Lo's solo career took off after a chance encounter at an Icona Pop party led to a publishing deal and collaboration with Max Martin. Her debut EP, Truth Serum (2014), and subsequent albums propelled her to international acclaim, with hits like "Talking Body" and "Heroes (We Could Be)" solidifying her place in the music industry. In 2022, Lo released her fifth album, Dirt Femme, on her own label Pretty Swede, showcasing a nuanced exploration of femininity and danceable sounds with notable collaborations, including a joint EP with SG Lewis titled Heat in 2024.

Report Date: 2025-09-10

Tove Lo commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, MEXICO. With a heavily female (58%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,138,617 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Lollapalooza, Acne Studios, JACQUEMUS points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tove Lo score 0.84% — Low bucket.

Brand: LollapaloozaBrand: Acne StudiosBrand: JACQUEMUS

Followers:5,569,557

Engagements:47,017

Rate:0.8%

Posts:4,330

Avg Likes:46,235

Avg Comments:840

Avg Views:1,204,317

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,569,557 · Engagements 47,017 · Rate 0.8% Posts 4,330 · Views 1,204,317 · Avg Likes 46,235 · Avg Comments 840 · Avg Views 1,204,317	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 27% 13-17: 7% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (27%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (19%) BRAZIL (16%) MEXICO (4%) UNITED KINGDOM (4%) FRANCE (3%)	Top regions: UNITED STATES (19%), BRAZIL (16%), MEXICO (4%)
Platform Engagement	Instagram: 26,477 avg likes/post · Tiktok: 65,700 avg views/post · Youtube: 1,138,617 avg views/post	Best reach: Youtube 1,138,617 avg views; best engagement: Instagram 26,477 avg likes

Top Brand Affinities

Lollapalooza

Score: 10.11

Acne Studios

Score: 7.46

JACQUEMUS

Score: 6.62

Urban Outfitters

Score: 5.92

Verizon

Score: 3.82

Pull&Bear

Score: 3.80

Tomorrowland

Score: 3.45

Coachella

Score: 3.44

Kodak

Score: 3.27

MTV

Score: 3.05

NBC

Score: 2.82

Marc Jacobs

Score: 2.77

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		10.11
Acne Studios		7.46
JACQUEMUS		6.62
Urban Outfitters		5.92
Verizon		3.82
Pull&Bear		3.80
Tomorrowland		3.45
Coachella		3.44
Kodak		3.27
MTV		3.05
NBC		2.82
Marc Jacobs		2.77
Bershka		2.71
Moschino		2.71
Dr. Martens		2.65
Polaroid		2.54
Lululemon Athletica		2.45
Tinder		2.29
Aperol		2.28
Showtime		2.21
Chrysler		2.15
AMC		2.11
Paramount Pictures		2.08
HBO		2.03
SoundCloud		1.96
Budweiser		1.95
Victoria's Secret		1.93
Spotify Music		1.91
Fenty beauty		1.88
ASOS		1.88
Fujifilm		1.86
NYX Cosmetics		1.75
H&M		1.75
Bellagio		1.71
Polo Ralph Lauren		1.63
Warner Bros		1.63
Coca-Cola		1.59
Pixar		1.59
Pepsi		1.59
Sephora		1.56
Urban Decay Cosmetics		1.56
Guinness		1.54
Vans		1.52
Calvin Klein		1.50
Lush		1.50
Converse		1.49
Target		1.48
Netflix		1.48
NFL		1.46
Pokemon Go		1.45