Tourist

Tourist

Country: GB | Gender: male

Influence: 59.75% Fanbase: 42.30% Trending: 68.47% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 41.74% • Very Strong

As of 2025-09-09

78,030

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:41 UTC

Genres

popshimmer popr&b, funk & soulvapor soulindie soulelectronictropical houseelectronicchillwavevapor twitchelectronica

Biography

Tourist, the moniker of UK songwriter and producer William Phillips, has dedicated the past decade to exploring the nuances of beats and melodies in electronic music. Raised in London, his early exposure to rave music and iconic artists like Daft Punk and The Chemical Brothers shaped his musical evolution. As Tourist, he boasts four albums, a diverse portfolio of remixes, and a Grammy Award for co-writing Sam Smith's 'Stay With Me.'
The profound experiences of the COVID-19 pandemic, coupled with the loss of a close friend and the arrival of fatherhood, inspired Tourist's 2022 album 'Inside Out.' This tender work, marked by swinging garage grooves and French filter house melodies, captures the interplay of grief and joy. Recognizing that his audience values his music as a cohesive journey, Tourist will be releasing his fifth album in 2024. Departing from explicit autobiography, the album explores a mood-based, instinctive style influenced by shoegaze, psychedelic music, and the collagist nostalgia of The Avalanches.
Tourist's shift away from dancefloor-centric tracks to "wordless songs" designed for closer listening. The immersive experience, blending folk vocals, synth lines, and nostalgic melodic house ambience, creates a captivating yet disorienting sonic landscape. Tourist envisions this latest chapter as a place listeners revisit frequently, discovering new nuances with each return, reflecting his unyielding pursuit of the perfect song.

Tourist Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Tourist converts attention from 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, FRANCE. Audience shape is heavily male (69%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 6,916 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Ableton, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tourist score 2.17%Strong bucket.
Brand: MOOGBrand: AbletonBrand: Mixcloud
Followers:78,030
Engagements:1,697
Rate:2.2%
Posts:214
Views:6,916
Avg Likes:1,684
Avg Comments:97
Avg Views:6,916

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 78,030 · Engagements 1,697 · Rate 2.2%
Posts 214 · Views 6,916 · Avg Likes 1,684 · Avg Comments 97 · Avg Views 6,916
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 40%
35-44: 9%
13-17: 4%
Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (21%)
UNITED KINGDOM (13%)
FRANCE (5%)
AUSTRALIA (4%)
CANADA (4%)
Top regions: UNITED STATES (21%), UNITED KINGDOM (13%), FRANCE (5%)
Platform Engagement Instagram: 1,569 avg likes/post · Youtube: 6,916 avg views/post Best reach: Youtube 6,916 avg views; best engagement: Instagram 1,569 avg likes

Top Brand Affinities

MOOG
Score: 41.74
Ableton
Score: 41.42
Mixcloud
Score: 27.26
Akai
Score: 23.08
All Saints
Score: 14.50
Tate Modern
Score: 13.66
Coachella
Score: 11.91
Pioneer
Score: 11.00
Pro Tools
Score: 10.63
SoundCloud
Score: 10.41
Sennheiser
Score: 10.13
Amazon Music
Score: 8.91
Brand Category Score
MOOG 41.74
Ableton 41.42
Mixcloud 27.26
Akai 23.08
All Saints 14.50
Tate Modern 13.66
Coachella 11.91
Pioneer 11.00
Pro Tools 10.63
SoundCloud 10.41
Sennheiser 10.13
Amazon Music 8.91
Vauxhall 8.79
Lollapalooza 6.66
Selfridges 6.59
Spotify Music 6.23
New Line Cinema 6.11
Tomorrowland 6.11
Pacific Northwest Wonderland 6.02
Carlsberg 5.58
Beats Electronics 5.46
A Game of Tones 4.90
Guinness 4.70
Oculus 4.36
Urban Outfitters 4.19
Aperol 4.12
Fujifilm 4.06
Sunnies Studios 4.01
ASOS 3.99
Airbnb 3.89
Kodak 3.85
Showtime 3.83
Leica 3.75
Olympus 3.52
Polaroid 3.45
Tinder 3.30
Harrods 3.22
BBC 3.18
Paramount Pictures 3.13
Dr. Martens 3.08
MTV 2.98
Tesco 2.85
Warner Bros 2.85
Topshop 2.81
Emporium 2.71
Carhartt 2.57
Martini 2.56
National Geographic 2.48
GoPro 2.44
Lush 2.43

Official Profiles

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Artist: Tourist

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Tourist today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-20)

Total: 427,240

PLATFORM TOTAL %
Last.fm Last.fm 427,240 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Spotify Spotify 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-23 03:00 UTC Tourist Galvanizers Yard, SWG3 Glasgow, United Kingdom
2026-02-26 04:00 UTC Tourist Vicar Street Dublin, Ireland
2026-02-28 03:00 UTC Tourist O2 Academy Brixton South Hams, United Kingdom
2026-03-06 03:00 UTC Tourist Cabaret Sauvage Paris, France
2026-03-08 04:00 UTC Tourist Säälchen Berlin, Germany

Trending Artist