Tourist
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
78,030
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:41 UTC
Genres
Biography
The profound experiences of the COVID-19 pandemic, coupled with the loss of a close friend and the arrival of fatherhood, inspired Tourist's 2022 album 'Inside Out.' This tender work, marked by swinging garage grooves and French filter house melodies, captures the interplay of grief and joy. Recognizing that his audience values his music as a cohesive journey, Tourist will be releasing his fifth album in 2024. Departing from explicit autobiography, the album explores a mood-based, instinctive style influenced by shoegaze, psychedelic music, and the collagist nostalgia of The Avalanches.
Tourist's shift away from dancefloor-centric tracks to "wordless songs" designed for closer listening. The immersive experience, blending folk vocals, synth lines, and nostalgic melodic house ambience, creates a captivating yet disorienting sonic landscape. Tourist envisions this latest chapter as a place listeners revisit frequently, discovering new nuances with each return, reflecting his unyielding pursuit of the perfect song.
Tourist converts attention from 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, FRANCE. Audience shape is heavily male (69%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 6,916 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Ableton, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 78,030 · Engagements 1,697 · Rate 2.2% Posts 214 · Views 6,916 · Avg Likes 1,684 · Avg Comments 97 · Avg Views 6,916 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 40% 35-44: 9% 13-17: 4% |
Largest: 18-24 (44%); next: 25-34 (40%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (21%) UNITED KINGDOM (13%) FRANCE (5%) AUSTRALIA (4%) CANADA (4%) |
Top regions: UNITED STATES (21%), UNITED KINGDOM (13%), FRANCE (5%) |
| Platform Engagement | Instagram: 1,569 avg likes/post · Youtube: 6,916 avg views/post | Best reach: Youtube 6,916 avg views; best engagement: Instagram 1,569 avg likes |
Top Brand Affinities
MOOG
Ableton
Mixcloud
Akai
All Saints
Tate Modern
Coachella
Pioneer
Pro Tools
SoundCloud
Sennheiser
Amazon Music
| Brand | Category | Score |
|---|---|---|
| MOOG | 41.74 | |
| Ableton | 41.42 | |
| Mixcloud | 27.26 | |
| Akai | 23.08 | |
| All Saints | 14.50 | |
| Tate Modern | 13.66 | |
| Coachella | 11.91 | |
| Pioneer | 11.00 | |
| Pro Tools | 10.63 | |
| SoundCloud | 10.41 | |
| Sennheiser | 10.13 | |
| Amazon Music | 8.91 | |
| Vauxhall | 8.79 | |
| Lollapalooza | 6.66 | |
| Selfridges | 6.59 | |
| Spotify Music | 6.23 | |
| New Line Cinema | 6.11 | |
| Tomorrowland | 6.11 | |
| Pacific Northwest Wonderland | 6.02 | |
| Carlsberg | 5.58 | |
| Beats Electronics | 5.46 | |
| A Game of Tones | 4.90 | |
| Guinness | 4.70 | |
| Oculus | 4.36 | |
| Urban Outfitters | 4.19 | |
| Aperol | 4.12 | |
| Fujifilm | 4.06 | |
| Sunnies Studios | 4.01 | |
| ASOS | 3.99 | |
| Airbnb | 3.89 | |
| Kodak | 3.85 | |
| Showtime | 3.83 | |
| Leica | 3.75 | |
| Olympus | 3.52 | |
| Polaroid | 3.45 | |
| Tinder | 3.30 | |
| Harrods | 3.22 | |
| BBC | 3.18 | |
| Paramount Pictures | 3.13 | |
| Dr. Martens | 3.08 | |
| MTV | 2.98 | |
| Tesco | 2.85 | |
| Warner Bros | 2.85 | |
| Topshop | 2.81 | |
| Emporium | 2.71 | |
| Carhartt | 2.57 | |
| Martini | 2.56 | |
| National Geographic | 2.48 | |
| GoPro | 2.44 | |
| Lush | 2.43 |
Official Profiles
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The map shows every radio station that aired Tourist today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-20)
Total: 427,240
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-23 03:00 UTC | Tourist | Galvanizers Yard, SWG3 | Glasgow, United Kingdom | |
| 2026-02-26 04:00 UTC | Tourist | Vicar Street | Dublin, Ireland | |
| 2026-02-28 03:00 UTC | Tourist | O2 Academy Brixton | South Hams, United Kingdom | |
| 2026-03-06 03:00 UTC | Tourist | Cabaret Sauvage | Paris, France | |
| 2026-03-08 04:00 UTC | Tourist | Säälchen | Berlin, Germany |















