Tough Love

Tough Love — electronic artist from GB.

London based duo Tough Love have been at the forefront of the house scene for sometime now since they started out in 2011. Their distinct production, together…

Influence: 53.56% Fanbase: 35.34% Trending: 62.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 170.02% • Very Strong

As of 2025-09-11

76,364

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 10:06:30 UTC

Genres

electronicpop dancedeep groove househousedanceuk danceelectronicdeep house

Biography

London based duo Tough Love have been at the forefront of the house scene for sometime now since they started out in 2011. Their distinct production, together with energetic and groove focused DJ sets, has created a cult following of hard-core fans across the UK and beyond. Their sound is instantly recognisable in their production hard-hitting grooves accompanied by crisp drum layers & undeniable dancability. It’s this infectious sound that won them 'Best Single' in The Bass Music Awards and saw them nominated for ‘Best Breakthrough Act’ at the DJ Mag Awards in & see’s them rated as one of the top house acts in the world in on Beatport.
Already notching up two UK Top 40 singles in So Freakin’ Tight & Pony (Jump On It), Tough Love have continued to demonstrate their production and songwriting prowess with a string of big dance records gaining over 100 Millions Streams. Having previously been signed to the most influential major & independent record labels around including Toolroom, Repopulate Mars, Nothing Else Matters, Madtech, Club Sweat, Sony Columbia, Warner & Island, they also have their own successful imprint Get Twisted. Tough Love strike the ultimate balance of releasing big records whilst still being part of the respected underground scene.

Top Brand Affinities

Report Date: 2025-09-11

Tough Love draws 18-24 & 25-34 audiences and holds attention in UNITED KINGDOM, UNITED STATES, BRAZIL. The skew is heavily male (62%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 243 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, Pioneer, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tough Love score 0.09% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Ableton

Followers:76,364

Engagements:69

Rate:0.1%

Posts:2,877

Avg Likes:68

Avg Comments:20

Avg Views:243

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 76,364 · Engagements 69 · Rate 0.1% Posts 2,877 · Views 243 · Avg Likes 68 · Avg Comments 20 · Avg Views 243	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 35-44: 6% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED KINGDOM (23%) UNITED STATES (11%) BRAZIL (6%) MEXICO (4%) POLAND (3%)	Top regions: UNITED KINGDOM (23%), UNITED STATES (11%), BRAZIL (6%)
Platform Engagement	Instagram: 62 avg likes/post · Youtube: 243 avg views/post	Best reach: Youtube 243 avg views; best engagement: Instagram 62 avg likes

Top Brand Affinities

Mixcloud

Score: 170.02

Pioneer

Score: 115.65

Ableton

Score: 53.62

Trancefamily

Score: 43.08

MOOG

Score: 34.50

Akai

Score: 30.12

Sennheiser

Score: 26.02

SUSHISAMBA

Score: 25.18

SoundCloud

Score: 24.82

Vauxhall

Score: 23.87

Amazon Music

Score: 21.23

Tomorrowland

Score: 18.84

Brand	Category	Score
Mixcloud		170.02
Pioneer		115.65
Ableton		53.62
Trancefamily		43.08
MOOG		34.50
Akai		30.12
Sennheiser		26.02
SUSHISAMBA		25.18
SoundCloud		24.82
Vauxhall		23.87
Amazon Music		21.23
Tomorrowland		18.84
ITV		16.84
Pro Tools		12.97
Beats Electronics		12.31
Spotify Music		8.63
Grey Goose		8.17
Selfridges		7.29
River Island		7.25
Jagermeister		7.17
boohoo		6.20
Bose		5.88
MTV		5.83
Carlsberg		5.80
iHeartRadio Music Awards		5.59
MISSGUIDED		5.53
Champion		5.37
BBC		4.68
ASOS		4.45
Smirnoff		4.35
Stüssy		4.01
Hilton		3.68
Harrods		3.58
Coachella		3.48
musical.ly		3.16
Topshop		3.12
Guinness		2.87
BALMAIN		2.83
Tesco		2.82
Red Bull		2.82
Dolce & Gabbana		2.78
Primark		2.73
Uber		2.71
Warner Bros		2.70
Fendi		2.60
Lush		2.54
Aston Martin		2.53
NBC		2.52
Monster Beverage		2.52
Rolls-Royce		2.51