Touch Sensitive

Touch Sensitive — pop artist from AU.

Touch Sensitive is the ultimate triple-threat; as a producer, in-demand live performer and DJ, he’s a treasured slashie for artists and audiences alike.…

Influence: 53.92% Fanbase: 33.80% Trending: 63.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 63.00% • Very Strong

As of 2025-09-09

35,692

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:41:56 UTC

Genres

popnu discoelectronicelectronicalternative dancehousedanceaustralianaussietronica

Biography

Touch Sensitive is the ultimate triple-threat; as a producer, in-demand live performer and DJ, he’s a treasured slashie for artists and audiences alike. Whether it’s remixing RÜFÜS DU SOL, collaborating with Flume or touring internationally with Flight Facilities, he’s become renowned as the man with an ear for hooks and impeccable taste. Australian vibe-maker, Michael Di Francesco under his moniker Touch Sensitive, returned to the electronic music’s holy circle in early 2017 with the release of bass-driven single ‘Lay Down’, his first official release since 2013’s cult hit, ‘Pizza Guy.’ The track permeated music sites globally with a now signature palette of syncopated synthesisers and immediate hooks. The song was followed by the release of his debut full-length album ‘Visions’ a soaring pastiche of slow disco, new-jack swing and undoubtedly retro productions. In 2019 came The 36th Level EP, with Touch Sensitive tipping his hat to his 70s and 80s boogie and funk influences with four instrumental cuts that hark back to that era. On the stage, Touch Sensitive has become a festival favourite, having appeared at Splendour In The Grass, Falls Festival, Laneway, Lost Paradise, Holy Ship, Splash House and more.

Top Brand Affinities

Report Date: 2025-09-09

Touch Sensitive engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, AUSTRALIA, MEXICO. The fan base skews heavily male (78%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (4,263 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around MOOG, Bec & Bridge, Ampeg, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Touch Sensitive score 1.27% — Moderate bucket.

Brand: MOOGBrand: Bec & BridgeBrand: Ampeg

Followers:35,692

Engagements:453

Rate:1.3%

Posts:758

Avg Likes:444

Avg Comments:37

Avg Views:4,263

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 35,692 · Engagements 453 · Rate 1.3% Posts 758 · Views 4,263 · Avg Likes 444 · Avg Comments 37 · Avg Views 4,263	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 41% 35-44: 10% 45-64: 4%	Largest: 25-34 (43%); next: 18-24 (41%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (25%) AUSTRALIA (20%) MEXICO (6%) UNITED KINGDOM (6%) BRAZIL (5%)	Top regions: UNITED STATES (25%), AUSTRALIA (20%), MEXICO (6%)
Platform Engagement	Instagram: 316 avg likes/post · Youtube: 4,263 avg views/post	Best reach: Youtube 4,263 avg views; best engagement: Instagram 316 avg likes

Top Brand Affinities

MOOG

Score: 63.00

Bec & Bridge

Score: 57.04

Ampeg

Score: 49.18

Virgin Australia

Score: 40.37

Ableton

Score: 40.03

Mixcloud

Score: 31.53

Qantas

Score: 30.23

Vegemite

Score: 26.86

Akai

Score: 22.94

Sennheiser

Score: 17.93

Pioneer

Score: 16.94

Akg

Score: 16.00

Brand	Category	Score
MOOG		63.00
Bec & Bridge		57.04
Ampeg		49.18
Virgin Australia		40.37
Ableton		40.03
Mixcloud		31.53
Qantas		30.23
Vegemite		26.86
Akai		22.94
Sennheiser		17.93
Pioneer		16.94
Akg		16.00
Coachella		12.27
SoundCloud		12.10
Pro Tools		11.50
Kmart		10.90
Woolworths		9.03
Sunnies Studios		8.47
Amazon Music		8.14
Atmos		7.31
Acne Studios		7.16
DeLorean Motor Company		6.70
Beats Electronics		6.64
Spotify Music		6.59
BALMAIN		6.52
Holden		6.16
Tomorrowland		6.00
Aperol		5.42
iHeartRadio Music Awards		5.22
Coors		4.74
Tinder		4.65
Leica		4.45
Lollapalooza		4.35
Smirnoff		4.19
Emporium		4.00
Kodak		3.99
Sega		3.98
Showtime		3.94
MTV		3.84
Oculus		3.77
Billabong		3.65
Columbia Pictures		3.57
Uber		3.55
Airbnb		3.42
Paramount Pictures		3.34
Summit Entertainment		3.29
McLaren		3.27
Polaroid		3.10
ASOS		3.04
Martini		2.91