Totoy El Frio
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
348,675
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 11:33:22 UTC
Genres
Biography
Official Spotify of TOTOY EL FRIO
Totoy El Frio cuts through with 18-24 & 25-34 audiences and consistency across COLOMBIA, UNITED STATES, VENEZUELA. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 59,300 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with La Perla, Bodytech, Univision, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 348,675 · Engagements 6,018 · Rate 1.7% Posts 158 · Views 59,972 · Avg Likes 5,708 · Avg Comments 167 · Avg Views 59,972 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 25% 13-17: 8% 35-44: 2% |
Largest: 18-24 (64%); next: 25-34 (25%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
COLOMBIA (70%) UNITED STATES (6%) VENEZUELA (5%) ECUADOR (3%) SPAIN (3%) |
Top regions: COLOMBIA (70%), UNITED STATES (6%), VENEZUELA (5%) |
| Platform Engagement | Instagram: 2,886 avg likes/post · Tiktok: 59,300 avg views/post · Youtube: 672 avg views/post | Best reach: Tiktok 59,300 avg views; best engagement: Instagram 2,886 avg likes |
Top Brand Affinities
La Perla
Bodytech
Univision
Movistar
Amazon Music
LATAM
Pioneer
Andis
Pro Tools
Suavecito
American Airlines
Barber Shop Connect
| Brand | Category | Score |
|---|---|---|
| La Perla | 25.60 | |
| Bodytech | 23.80 | |
| Univision | 15.66 | |
| Movistar | 14.73 | |
| Amazon Music | 11.06 | |
| LATAM | 9.71 | |
| Pioneer | 9.06 | |
| Andis | 8.73 | |
| Pro Tools | 8.50 | |
| Suavecito | 7.32 | |
| American Airlines | 7.25 | |
| Barber Shop Connect | 5.42 | |
| Ableton | 5.08 | |
| VidaSana | 4.74 | |
| Spotify Music | 4.13 | |
| Monster Beverage | 2.95 | |
| Urban Outfitters | 2.85 | |
| Versace | 2.78 | |
| SoundCloud | 2.54 | |
| Tomorrowland | 2.42 | |
| musical.ly | 2.40 | |
| Bugatti | 2.09 | |
| Cafecito | 2.07 | |
| Kodak | 1.94 | |
| Beats Electronics | 1.92 | |
| Sneakerhead | 1.88 | |
| Los Angeles Lakers | 1.87 | |
| shein | 1.77 | |
| FashionNova | 1.74 | |
| Ducati | 1.70 | |
| Bershka | 1.63 | |
| FOREX | 1.61 | |
| SheInside | 1.60 | |
| New Balance | 1.54 | |
| Lamborghini | 1.50 | |
| Rolex | 1.47 | |
| Coachella | 1.44 | |
| Warner Bros | 1.42 | |
| Mazda | 1.36 | |
| Sony | 1.30 | |
| Heineken | 1.28 | |
| Supreme | 1.27 | |
| Balenciaga | 1.26 | |
| Tesla Motors | 1.11 | |
| Cartier | 1.10 | |
| Nike | 1.08 | |
| Yamaha | 1.08 | |
| Reebok | 1.07 | |
| Calvin Klein | 1.07 | |
| Guess | 1.05 |
Official Profiles
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LoginArtist: Totoy El Frio
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
