ToteKing

ToteKing — hip-hop & rap artist from ES.

Tote King's first steps in professional music began in 1999 when he could be heard as part of the group La Alta Escuela on the album En Pie de Vuelo, which…

Influence: 49.85% Fanbase: 28.07% Trending: 60.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 13.93% • Very Strong

As of 2025-09-09

446,652

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:49 UTC

Genres

hip-hop & raphip-hop/raprap espanolspanish hip hoprap underground espanolcontemporary hip hophip hoptraplatinurbano espanolboom bap espanol

Biography

Tote King's first steps in professional music began in 1999 when he could be heard as part of the group La Alta Escuela on the album En Pie de Vuelo, which also featured collaborators MC Zatu (from SFDK), Mala Rodríguez, and La Gota Que Colma. Tote King's solo career began with the Big King XXL demo and the maxi Duermen. In 2002 he joined with his brother to form the duo Tote King & Shotta, who released the maxi Nada Para Mí (earning Tote King a 2002 Hip-Hop Nation award for Best Rookie MC) and the Tu Madre Es una Foca long-player, both on the Superego label. The following year Tote King released another solo maxi, entitled Matemáticas, which was the prelude to his first solo LP, Música Para Enfermos. Three years later, the rapper completed his second LP, Un Tipo Cualquiera, released on the Boa Music label and almost entirely produced by Big Hozone, with the collaboration of Vast Aire from Cannibal Ox. In 2008, again for Boa Music, Tote King released his third LP, T.O.T.E., presenting a remarkable change of style. ~ Alfonso Goiriz

Top Brand Affinities

Report Date: 2025-09-09

ToteKing performs best with fans in the 18-24 range, concentrated in SPAIN, MEXICO, ARGENTINA. Audience composition is heavily male (86%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 380,343 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Akai, DC Shoes, Movistar, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, ToteKing is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ToteKing score 3.39% — Very Strong bucket.

Brand: AkaiBrand: DC ShoesBrand: Movistar

Followers:446,652

Engagements:15,121

Rate:3.4%

Posts:140

Avg Likes:15,048

Avg Comments:331

Avg Views:380,343

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 446,652 · Engagements 15,121 · Rate 3.4% Posts 140 · Views 380,343 · Avg Likes 15,048 · Avg Comments 331 · Avg Views 380,343	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 39% 35-44: 6% 13-17: 4%	Largest: 18-24 (49%); next: 25-34 (39%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	SPAIN (54%) MEXICO (12%) ARGENTINA (8%) CHILE (6%) COLOMBIA (5%)	Top regions: SPAIN (54%), MEXICO (12%), ARGENTINA (8%)
Platform Engagement	Instagram: 10,886 avg likes/post · Youtube: 380,343 avg views/post	Best reach: Youtube 380,343 avg views; best engagement: Instagram 10,886 avg likes

Top Brand Affinities

Akai

Score: 13.93

DC Shoes

Score: 9.58

Movistar

Score: 9.54

New Era

Score: 8.66

Seat

Score: 7.55

Paulaner

Score: 7.38

Diablo

Score: 7.22

Jagermeister

Score: 6.27

Daewoo

Score: 6.11

Ableton

Score: 5.67

Pioneer

Score: 5.54

VidaSana

Score: 4.97

Brand	Category	Score
Akai		13.93
DC Shoes		9.58
Movistar		9.54
New Era		8.66
Seat		7.55
Paulaner		7.38
Diablo		7.22
Jagermeister		6.27
Daewoo		6.11
Ableton		5.67
Pioneer		5.54
VidaSana		4.97
Beats Electronics		4.55
Spotify Music		4.22
Timberland		3.58
Pull&Bear		3.53
Red Bull		3.47
Fila		3.34
Cafecito		2.92
Bershka		2.86
Barber Shop Connect		2.85
Monster Beverage		2.84
Tomorrowland		2.80
Carhartt		2.66
Los Angeles Lakers		2.63
SoundCloud		2.58
NBA		2.58
ASICS		2.45
Kodak		2.27
Lollapalooza		2.21
Peugeot		2.21
Warner Bros		2.13
GoPro		2.02
Vans		2.00
Polo Ralph Lauren		1.98
Primark		1.95
Reebok		1.91
Ducati		1.90
Heineken		1.79
Lacoste		1.76
shein		1.75
The North Face		1.65
Nintendo		1.64
musical.ly		1.62
Renault		1.59
Sony		1.58
DC Entertainment		1.57
Lamborghini		1.56
SheInside		1.55
Star Wars		1.55