Tortoise

Tortoise

Country: US

Influence: 56.63% Fanbase: 39.25% Trending: 65.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 115.56% • Very Strong

As of 2025-09-09

32,817

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:19 UTC

Genres

popdream popchicago indierockpost-rockexperimental rockpost-hardcorerockpunk rockalternativeindie rockalternativeothersexperimentalinstrumentaldouble drummingfolk & traditionalfreak folk

Biography

Tortoise is widely considered one of the most influential music groups of the last 40 years, with a wide-reaching impact on the contemporary music scene. Pitchfork says: “Imagine a graphic showing all the bands the five members of Tortoise were in before they came together and then all the bands they went on to play with after. At the top of the funnel you have groups ranging from dreamy psych-rock to earthy post-punk crunch, including Eleventh Dream Day, Bastro, Slint, and the Poster Children; on the 'post-Tortoise' end are groups focusing on electro-jazz and twangy instrumental rock like Isotope 217, Chicago Underground, and Brokeback. In this graphic, Tortoise is the choke point, the one project that has elements of all these sounds but is never defined by nor committed to any of them. Instead, Tortoise floats free, a planchette moving over a Ouija board guided by 10 sets of fingers, where everyone watches the arrow float in one direction but no one is quite sure how it gets there or who is doing the pushing.”

Initially hailed as pace-setters of the then-emerging, so-called “post-rock” sound, the Chicago Tribune called Tortoise’s sound “mood music that refuses to be shoved into the background, as inviting as it is challenging.” Releasing just seven albums since 1990, Tortoise has steadily and intuitively evolved across its life, creating genreless music that is as timeless as it is ahead of the curve.

Tortoise Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Tortoise resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, ITALY, BRAZIL. With a heavily male (86%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (233 avg views per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Ampeg, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tortoise score 5.85%Very Strong bucket.
Brand: MOOGBrand: AmpegBrand: Mixcloud
Followers:32,817
Engagements:1,920
Rate:5.9%
Posts:745
Views:233
Avg Likes:1,920
Avg Comments:39
Avg Views:233

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 32,817 · Engagements 1,920 · Rate 5.9%
Posts 745 · Views 233 · Avg Likes 1,920 · Avg Comments 39 · Avg Views 233
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
35-44: 25%
18-24: 22%
45-64: 11%
Largest: 25-34 (37%); next: 35-44 (25%)
Gender Split Female: 14%
Male: 86%
Non-binary/Other: 0%
Skews male (86%)
Top Countries UNITED STATES (31%)
ITALY (8%)
BRAZIL (7%)
FRANCE (5%)
JAPAN (5%)
Top regions: UNITED STATES (31%), ITALY (8%), BRAZIL (7%)
Platform Engagement Instagram: 1,914 avg likes/post · Youtube: 233 avg views/post Best reach: Youtube 233 avg views; best engagement: Instagram 1,914 avg likes

Top Brand Affinities

MOOG
Score: 115.56
Ampeg
Score: 76.54
Mixcloud
Score: 33.11
Ableton
Score: 31.78
Akai
Score: 23.06
Akg
Score: 16.10
Pro Tools
Score: 13.96
Sennheiser
Score: 12.14
Hasselblad
Score: 11.53
Spotify Music
Score: 7.41
Amazon Music
Score: 7.30
Kickstarter
Score: 7.12
Brand Category Score
MOOG 115.56
Ampeg 76.54
Mixcloud 33.11
Ableton 31.78
Akai 23.06
Akg 16.10
Pro Tools 13.96
Sennheiser 12.14
Hasselblad 11.53
Spotify Music 7.41
Amazon Music 7.30
Kickstarter 7.12
Kodak 6.00
Leica 5.63
Lollapalooza 5.11
Nixon 4.97
Paramount Pictures 4.91
SoundCloud 4.90
Beats Electronics 4.77
Pilsner Urquell 4.76
Hurley 4.72
Oculus 3.91
Holden 3.88
Coors 3.88
Emporium 3.87
Fujifilm 3.86
Warner Bros 3.57
Campari 3.26
Heinz 3.18
Polaroid 3.08
Coachella 2.96
Philips 2.92
Panasonic 2.76
Columbia Pictures 2.62
Airbnb 2.53
MTV 2.35
Pixar 2.32
Cadillac 2.31
Carhartt 2.29
Showtime 2.26
Nickelodeon 2.21
Snoopy And The Peanuts Gang 2.11
Yamaha 2.09
Budweiser 2.02
Pepsi 2.02
Lego 2.02
Pantone Inc 2.01
Nintendo 1.96
BBC 1.87
Star Wars 1.86

Official Profiles

Login to view Contact

Login

Artist: Tortoise

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Tortoise today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-17)

Total: 679,426

PLATFORM TOTAL %
Last.fm Last.fm 567,208 83.48%
Spotify Spotify 112,218 16.52%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-17 08:00 UTC Fasching 2026 Stockholm City Stockholm, Sweden
2026-01-21 05:00 UTC Tortoise Tavastia Club Helsinki, Finland
2026-01-23 05:00 UTC Tortoise Tollhaus Karlsruhe, Germany
2026-01-24 04:00 UTC Tortoise L'Aéronef Lille, France
2026-01-25 05:00 UTC Brussels Jazz Festival 2026 Flagey Ixelles - Elsene, Belgium
2026-01-26 03:30 UTC Tortoise Teatro Pavone Srl Perugia, Italy
2026-01-27 04:00 UTC Tortoise Zoom Frankfurt, Germany
2026-01-28 04:00 UTC Tortoise Die Kantine Cologne, Germany
2026-01-28 04:00 UTC Tortoise Kantine Augsburg, Germany
2026-01-29 03:30 UTC Tortoise Trabendo Paris, France
2026-01-30 04:00 UTC Tortoise Haus des Rundfunks & Großer Sendesaal Berlin, Germany
2026-01-30 04:00 UTC Tortoise Großer Sendesaal des RBB, Haus des Rundfunks Berlin, Germany
2026-01-30 08:00 UTC Tortoise beatpol (ehem. Starclub) Dresden, Germany
2026-01-31 04:00 UTC Tortoise Beatpol Dresden, Germany
2026-04-10 03:00 UTC Tortoise Kampnagel Hamburg, Germany
2026-04-11 02:00 UTC Rewire 2026 PAARD The Hague, Netherlands
2026-04-12 02:30 UTC Tortoise Cactus Club Bruges, Belgium
2026-04-12 03:00 UTC Tortoise Cactus Club Auderghem - Oudergem, Belgium
2026-04-12 07:00 UTC Tortoise Technikum (im Werksviertel Mitte) Munich, Germany
2026-04-13 03:00 UTC Tortoise Technikum Grafing, Germany
2026-04-14 02:00 UTC Tortoise Jazzit Salzburg, Austria

Trending Artist