Tors

Tors — alternative artist from GB.

Hailing from Devon, UK, Tors are a dynamic trio of brothers known for their emotive lyrics, anthemic choruses and angelic harmonies. The band have made their…

Influence: 51.62% Fanbase: 28.04% Trending: 63.42% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.36% • Very Strong

As of 2025-09-09

969,687

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:24:40 UTC

Genres

alternativealternativeindie rockfolk & traditionalindie anthem-folk

Biography

Hailing from Devon, UK, Tors are a dynamic trio of brothers known for their emotive lyrics, anthemic choruses and angelic harmonies. The band have made their musicianship one of their most engaging traits, with regular songs teasers which see the trio strip songs back to pure vocal harmonies, often in beautifully serene locations. After the incredible success of the "Anything Can Happen" EP in 2023, that generated viral success, they’re now raising the bar again, with the release of their brand new x6 track EP ‘Miracle’ on April 26th, produced by Simone Felice (Noah Kahan, The Lumineers).

They keep dashing from highlight-to-highlight, with millions of views and streams, selling out their first UK headline tour, an arena tour across Europe, a sold-out headline show in New York, and playing gigs with the likes of Cian Ducrot, Sam Ryder, Freya Ridings, James Blunt and Tom Walker. The "Miracle" EP comes ahead of headline tours across the UK, USA and Europe that have already started selling out.

Top Brand Affinities

Report Date: 2025-09-09

Tors performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is heavily female (60%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 10,400 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, Amazon Music, Nasty Gal, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Tors is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tors score 0.37% — Low bucket.

Brand: Live NationBrand: Amazon MusicBrand: Nasty Gal

Followers:969,687

Engagements:3,593

Rate:0.4%

Posts:2,567

Avg Likes:3,424

Avg Comments:155

Avg Views:13,357

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 969,687 · Engagements 3,593 · Rate 0.4% Posts 2,567 · Views 13,357 · Avg Likes 3,424 · Avg Comments 155 · Avg Views 13,357	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 28% 35-44: 8% 13-17: 8%	Largest: 18-24 (52%); next: 25-34 (28%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (24%) UNITED KINGDOM (22%) BRAZIL (6%) GERMANY (6%) CANADA (5%)	Top regions: UNITED STATES (24%), UNITED KINGDOM (22%), BRAZIL (6%)
Platform Engagement	Instagram: 2,468 avg likes/post · Tiktok: 10,400 avg views/post · Youtube: 2,957 avg views/post	Best reach: Tiktok 10,400 avg views; best engagement: Instagram 2,468 avg likes

Top Brand Affinities

Live Nation

Score: 21.36

Amazon Music

Score: 16.32

Nasty Gal

Score: 10.81

Tate Modern

Score: 10.41

MISSGUIDED

Score: 8.08

Marks & Spencer

Score: 8.05

Pro Tools

Score: 7.88

Spotify Music

Score: 7.49

boohoo

Score: 7.01

BBC

Score: 6.51

Dr. Martens

Score: 6.35

Efteling

Score: 6.30

Brand	Category	Score
Live Nation		21.36
Amazon Music		16.32
Nasty Gal		10.81
Tate Modern		10.41
MISSGUIDED		8.08
Marks & Spencer		8.05
Pro Tools		7.88
Spotify Music		7.49
boohoo		7.01
BBC		6.51
Dr. Martens		6.35
Efteling		6.30
Selfridges		6.00
ASOS		5.84
Guinness		5.46
Primark		5.46
Tesco		5.16
Topshop		4.99
Free People		4.79
Urban Outfitters		4.64
Ableton		4.52
Showtime		4.41
SoundCloud		4.04
Lush		3.94
Polaroid		3.68
Harrods		3.51
Lollapalooza		3.38
Cadbury		3.34
Aperol		3.30
Carhartt		3.30
Sunnies Studios		3.27
MTV		2.93
Lululemon Athletica		2.79
NBC		2.72
Target		2.64
Baileys		2.36
Beats Electronics		2.20
Paramount Pictures		2.16
Busch		2.16
Gymshark		2.14
H&M		2.13
LEGOLAND		2.10
Garnier		2.10
Bellagio		2.06
Costco		2.01
Kodak		1.99
Tomorrowland		1.98
Hollister Co		1.97
Universal		1.95
Pandora		1.86