Tori Kelly Brand Affinity ranks highest Jollibee at 10.69% . Very Strong. Score DMDB 69.87% | Fanbase 62.17%

Tori Kelly — pop artist from US.

Tori Kelly, a California native, is a two-time GRAMMY® Award-winning artist known for her powerful vocals and skillful songwriting. Her debut album,…

Tori Kelly

Superstar

Country: US | Gender: female | Artist ID: 11e81bc1-0ff8-d33a-8a6d-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popviral popr&b, funk & soulr&b

Influential: 69.87% Fanbase: 62.17% Trending: 73.71%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 10.69% • Very Strong

As of 2025-09-10

9,558,247

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.87% | Fanbase 62.17% | Trending 73.71% | CAREER STAGE: SUPERSTAR

Biography

Tori Kelly, a California native, is a two-time GRAMMY® Award-winning artist known for her powerful vocals and skillful songwriting. Her debut album, Unbreakable Smile, achieved gold certification and peaked at #2 on the Billboard 200 in 2015. Subsequent albums, including Hiding Place [2018], Inspired by True Events [2019], and A Tori Kelly Christmas [2020], have continued to showcase her talent and versatility. Signed to Epic Records, Kelly is set to release a new album in 2023, with her latest single "missin u" receiving positive reception for its display of her confidence and charisma.

Report Date: 2025-09-10

Tori Kelly speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily female (73%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (207,200 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Jollibee, Marshalls, NBC, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tori Kelly score 0.82% — Low bucket.

Brand: JollibeeBrand: MarshallsBrand: NBC

Followers:9,558,247

Engagements:78,769

Rate:0.8%

Posts:993

Avg Likes:75,876

Avg Comments:902

Avg Views:252,761

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,558,247 · Engagements 78,769 · Rate 0.8% Posts 993 · Views 252,761 · Avg Likes 75,876 · Avg Comments 902 · Avg Views 252,761	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 25% 13-17: 8% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (39%) BRAZIL (8%) UNITED KINGDOM (8%) CANADA (6%) PHILIPPINES (6%)	Top regions: UNITED STATES (39%), BRAZIL (8%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 45,836 avg likes/post · Tiktok: 207,200 avg views/post · Youtube: 45,561 avg views/post	Best reach: Tiktok 207,200 avg views; best engagement: Instagram 45,836 avg likes

Top Brand Affinities

Jollibee

Score: 10.69

Marshalls

Score: 6.78

NBC

Score: 6.71

MamaBear

Score: 5.85

Steve Madden

Score: 5.53

Chick-fil-A

Score: 4.70

boohoo

Score: 4.55

iHeartRadio Music Awards

Score: 3.93

Target

Score: 3.92

American Eagle

Score: 3.74

NORDSTROM

Score: 3.67

Kate Spade

Score: 3.62

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Top Brand Affinities

Brand	Category	Score
Jollibee		10.69
Marshalls		6.78
NBC		6.71
MamaBear		5.85
Steve Madden		5.53
Chick-fil-A		4.70
boohoo		4.55
iHeartRadio Music Awards		3.93
Target		3.92
American Eagle		3.74
NORDSTROM		3.67
Kate Spade		3.62
Forever 21		3.42
OLD NAVY		3.39
Abercrombie & Fitch		3.29
Fenty beauty		3.23
MTV		3.00
Sunnies Studios		3.00
ESPN		2.90
TOM FORD		2.81
GAP		2.74
Coachella		2.62
Kylie Cosmetics		2.60
Victoria's Secret		2.53
Nickelodeon		2.50
UNIQLO		2.49
LEGOLAND		2.49
Busch		2.47
Urban Outfitters		2.47
FashionNova		2.36
Carhartt		2.27
Spotify Music		2.26
Timberland		2.23
Primark		2.17
Anastasia Beverly Hills		2.16
Lululemon Athletica		2.14
Dr. Martens		2.13
Philips		2.10
Walmart		2.10
ASOS		2.07
Pixar		2.05
Lollapalooza		2.03
Dolce & Gabbana		1.97
shein		1.96
Polaroid		1.95
Sephora		1.95
Michael Kors		1.88
Sneakerhead		1.86
NYX Cosmetics		1.79
Ubisoft		1.79