TORA

TORA — pop artist from AU.

Tora are a 4-piece Indie Electronic band originating from Byron Bay, Australia. The name Tora is derived from the Greek word τώρα meaning now. Having met in…

Influence: 56.07% Fanbase: 40.44% Trending: 63.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 20.01% • Very Strong

As of 2025-09-10

60,499

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-08 07:15:08 UTC

Genres

poppopindie popr&b, funk & soulvapor soulindie soulalternative r&brockrockelectronicelectronicdowntempo

Biography

Tora are a 4-piece Indie Electronic band originating from Byron Bay, Australia.

The name Tora is derived from the Greek word τώρα meaning now.

Having met in primary school and played in various high school bands together over the years, Jo Loewenthal (Vocal/Guitar), Shaun Johnston (Bass), Jai Piccone (Vocal / Keys) and Thorne Davis (Drums) eventually formed Tora in 2013.

Best known for their songs ‘Too Much’ & ‘Inundated’ Tora make a unique blend of live instruments with quirky electronic production, resulting in a polished authentic sound attracting listeners around the globe.

Tora have released 2 EP’s ‘Tora’ (2013) & ‘Eat The Sun’ (2014) including early single ‘Jaigantic’ which was remixed by heralded LA-based producer Galimatias.

In 2017 Tora released their debut album, 'Take A Rest’,
In 2018 Tora release their single ‘Wouldn’t Be The Same’,
In 2019 the band released their second album ‘Can’t But The Mood’,
In 2020 Tora released a deluxe album ‘Can’t But The Mood (Deluxe)’,
In 2021 Tora released their third studio album ‘A Force Majeure’,
In 2024 Tora will release their 4th album ‘Temps de Flors’.

Truly independent, and masters of their own creativity, Tora have claimed their place as one of Australia most prolific Indie Electronic bands.

Top Brand Affinities

Report Date: 2025-09-10

TORA has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDIA, BRAZIL. A male-leaning (54%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 551 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Ableton, Vegemite signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TORA score 1.07% — Moderate bucket.

Brand: MOOGBrand: AbletonBrand: Vegemite

Followers:60,499

Engagements:674

Rate:1.1%

Posts:985

Avg Likes:666

Avg Comments:27

Avg Views:1,581

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 60,499 · Engagements 674 · Rate 1.1% Posts 985 · Views 1,581 · Avg Likes 666 · Avg Comments 27 · Avg Views 1,581	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 33% 35-44: 7% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (33%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (21%) INDIA (9%) BRAZIL (9%) AUSTRALIA (8%) FRANCE (5%)	Top regions: UNITED STATES (21%), INDIA (9%), BRAZIL (9%)
Platform Engagement	Instagram: 610 avg likes/post · Youtube: 551 avg views/post	Best reach: Youtube 551 avg views; best engagement: Instagram 610 avg likes

Top Brand Affinities

MOOG

Score: 20.01

Ableton

Score: 19.01

Vegemite

Score: 15.19

Akai

Score: 10.59

Amazon Music

Score: 10.00

Pro Tools

Score: 8.70

Acne Studios

Score: 8.45

Lollapalooza

Score: 7.09

Free People

Score: 7.04

SoundCloud

Score: 6.75

Spotify Music

Score: 6.31

Sunnies Studios

Score: 6.29

Brand	Category	Score
MOOG		20.01
Ableton		19.01
Vegemite		15.19
Akai		10.59
Amazon Music		10.00
Pro Tools		8.70
Acne Studios		8.45
Lollapalooza		7.09
Free People		7.04
SoundCloud		6.75
Spotify Music		6.31
Sunnies Studios		6.29
Kodak		6.27
Kmart		5.96
Coachella		5.80
Dr. Martens		5.55
Urban Outfitters		4.59
Polaroid		4.47
Tomorrowland		4.00
Billabong		3.95
Aperol		3.94
Airbnb		3.64
Beats Electronics		3.53
Showtime		3.38
Leica		3.19
ASOS		3.11
Fujifilm		3.08
Lush		2.97
Paramount Pictures		2.80
Emporium		2.75
Lululemon Athletica		2.73
Mulberry		2.49
NBC		2.48
A Game of Tones		2.46
Guinness		2.42
Geocaching		2.41
Carhartt		2.38
MTV		2.24
Vogue		2.23
Tinder		2.14
Cafecito		1.94
Levi's		1.93
Vans		1.79
McLaren		1.79
H&M		1.77
Yves Saint Laurent		1.76
The North Face		1.64
Prada		1.63
Warner Bros		1.61
Adobe		1.60