Toots & The Maytals
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
116,651
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 20:53:22 UTC
Genres
Biography
Toots & The Maytals stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is heavily male (75%), and content lands hardest on Youtube, where posts average 22,110 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Fred Perry, Mixcloud, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Toots & The Maytals a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 116,651 · Engagements 889 · Rate 0.8% Posts 330 · Views 22,110 · Avg Likes 866 · Avg Comments 65 · Avg Views 22,110 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 23% 35-44: 22% 45-64: 13% |
Largest: 25-34 (40%); next: 18-24 (23%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (25%) UNITED KINGDOM (12%) BRAZIL (10%) FRANCE (7%) SPAIN (5%) |
Top regions: UNITED STATES (25%), UNITED KINGDOM (12%), BRAZIL (10%) |
| Platform Engagement | Instagram: 527 avg likes/post · Youtube: 22,110 avg views/post | Best reach: Youtube 22,110 avg views; best engagement: Instagram 527 avg likes |
Top Brand Affinities
Fred Perry
Mixcloud
Amazon Music
Pro Tools
Pioneer
Dr. Martens
Spotify Music
Ableton
Pilsner Urquell
Nixon
Paramount Pictures
Guinness
| Brand | Category | Score |
|---|---|---|
| Fred Perry | 32.14 | |
| Mixcloud | 24.07 | |
| Amazon Music | 12.22 | |
| Pro Tools | 8.24 | |
| Pioneer | 7.31 | |
| Dr. Martens | 5.44 | |
| Spotify Music | 5.29 | |
| Ableton | 4.92 | |
| Pilsner Urquell | 4.87 | |
| Nixon | 4.58 | |
| Paramount Pictures | 4.37 | |
| Guinness | 3.93 | |
| Lollapalooza | 3.40 | |
| MTV | 3.14 | |
| SoundCloud | 3.11 | |
| NBC | 2.97 | |
| Beats Electronics | 2.77 | |
| Cadillac | 2.69 | |
| Hennessy | 2.69 | |
| Carhartt | 2.45 | |
| BBC | 2.28 | |
| Budweiser | 2.13 | |
| Coachella | 2.08 | |
| Warner Bros | 1.98 | |
| Heineken | 1.90 | |
| Star Wars | 1.85 | |
| NFL | 1.77 | |
| Vans | 1.74 | |
| Harley-Davidson | 1.63 | |
| Pixar | 1.62 | |
| Showtime | 1.58 | |
| Universal | 1.56 | |
| Pepsi | 1.54 | |
| Chipotle Mexican Grill | 1.53 | |
| NBA | 1.53 | |
| Paypal | 1.52 | |
| Los Angeles Lakers | 1.51 | |
| Oakley | 1.51 | |
| The Olympic Games | 1.48 | |
| WWE | 1.38 | |
| Amazon | 1.37 | |
| Costco | 1.35 | |
| Lego | 1.30 | |
| Airbnb | 1.30 | |
| UFC | 1.26 | |
| Target | 1.25 | |
| HBO | 1.24 | |
| DC Entertainment | 1.23 | |
| Levi's | 1.21 | |
| Volkswagen | 1.20 |
Official Profiles
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LoginArtist: Toots & The Maytals
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
