Tool
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
3,097,824
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-12-07 08:54:09 UTC
Genres
Biography
After a 13-year hiatus, Tool returned in 2019 with Fear Inoculum, their fifth studio album that topped the charts and earned critical acclaim. The band's intricate compositions and mystical aesthetic continue to captivate audiences, with their music making a lasting impact on the rock genre. Celebrating their 30th anniversary in 2022, Tool released a re-recorded version of their debut single "Opiate," showcasing their enduring influence in the music industry.
Tool is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (78%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (160,785 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ampeg, MOOG, A.P.C. points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,097,824 · Engagements 19,856 · Rate 0.6% Posts 637 · Views 237,685 · Avg Likes 18,919 · Avg Comments 735 · Avg Views 237,685 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 32% 35-44: 17% 45-64: 7% |
Largest: 25-34 (41%); next: 18-24 (32%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (38%) UNITED KINGDOM (5%) CANADA (4%) MEXICO (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (38%), UNITED KINGDOM (5%), CANADA (4%) |
| Platform Engagement | Instagram: 9,532 avg likes/post · Tiktok: 76,900 avg views/post · Youtube: 160,785 avg views/post | Best reach: Youtube 160,785 avg views; best engagement: Instagram 9,532 avg likes |
Top Brand Affinities
Ampeg
MOOG
A.P.C.
Pro Tools
Movistar
Ableton
Diablo
Mortal Kombat
Sega
Fallout
Resident Evil
The Witcher
| Brand | Category | Score |
|---|---|---|
| Ampeg | 29.61 | |
| MOOG | 18.61 | |
| A.P.C. | 13.94 | |
| Pro Tools | 11.62 | |
| Movistar | 10.15 | |
| Ableton | 9.86 | |
| Diablo | 6.32 | |
| Mortal Kombat | 5.62 | |
| Sega | 5.55 | |
| Fallout | 4.85 | |
| Resident Evil | 4.65 | |
| The Witcher | 4.47 | |
| Warner Bros | 4.45 | |
| NHL | 4.41 | |
| Bethesda Softworks | 4.33 | |
| Comedy Central | 3.98 | |
| Star Wars | 3.77 | |
| Columbia Pictures | 3.67 | |
| Lollapalooza | 3.54 | |
| Spotify Music | 3.44 | |
| Nintendo | 3.40 | |
| Showtime | 2.93 | |
| Prismacolor | 2.90 | |
| MTV | 2.84 | |
| Harley-Davidson | 2.72 | |
| Paramount Pictures | 2.67 | |
| Busch | 2.66 | |
| Guinness | 2.65 | |
| HBO | 2.64 | |
| Dr. Martens | 2.57 | |
| WWE | 2.56 | |
| Jack Daniels | 2.54 | |
| NFL | 2.53 | |
| Cadillac | 2.49 | |
| Budweiser | 2.48 | |
| Beats Electronics | 2.43 | |
| Matrix | 2.41 | |
| AMC | 2.35 | |
| Activision Blizzard | 2.28 | |
| SoundCloud | 2.23 | |
| Jeep | 2.18 | |
| Subaru | 2.13 | |
| Lego | 2.10 | |
| Pixar | 2.10 | |
| DC Entertainment | 2.09 | |
| Transformers | 2.06 | |
| Adobe | 2.05 | |
| PlayStation | 1.97 | |
| Chipotle Mexican Grill | 1.93 | |
| Tesla Motors | 1.92 |
Official Profiles
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LoginArtist: Tool
The map shows every radio station that aired Tool today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 7,073,035
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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5,525,709 | 78.12% |
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1,478,880 | 20.91% |
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68,446 | 0.97% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Good Things Festival 2025 | Brisbane Showgrounds | City of Brisbane, Australia | — |
| 2025-12-12 03:00 UTC | Tool | K-Arena Yokohama | Yokohama, Japan | |
| 2025-12-14 03:00 UTC | Tool | Kōbe Arena | Kobe, Japan | |
| 2025-12-20 04:00 UTC | Tool | Neal S Blaisdell Center | Honolulu, United States | |
| 2025-12-21 04:00 UTC | Tool | Neal S Blaisdell Center | Honolulu, United States |















