Toofan

Toofan — pop artist from TG.

Mensah Ayao Enyonam and Mastajust as Fantohou Kossivi Sourou ( respectively born December 13, 1984 and October 14, 1984) better known by their stage name…

Influence: 57.30% Fanbase: 44.36% Trending: 63.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 20.60% • Very Strong

As of 2025-09-09

1,543,505

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:38 UTC

Genres

popafropoptogolese popmainstream popafricanazontobeats

Biography

Mensah Ayao Enyonam and Mastajust as Fantohou Kossivi Sourou ( respectively born December 13, 1984 and October 14, 1984) better known by their stage name Barabas and Mastajust are Togolese singers, songwriters, dancers, producers and philanthropists.

Top Brand Affinities

Report Date: 2025-09-09

Toofan resonates with 18-24 & 25-34 audiences and sustains presence in FRANCE, UNITED STATES, SENEGAL. The demographic is heavily male (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 10,034 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Palm Angels, Kiabi, Accor Hotels maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Toofan score 0.18% — Low bucket.

Brand: Palm AngelsBrand: KiabiBrand: Accor Hotels

Followers:1,543,505

Engagements:2,782

Rate:0.2%

Posts:363

Avg Likes:2,775

Avg Comments:25

Avg Views:10,034

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,543,505 · Engagements 2,782 · Rate 0.2% Posts 363 · Views 10,034 · Avg Likes 2,775 · Avg Comments 25 · Avg Views 10,034	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 44% 35-44: 7% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (44%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	FRANCE (33%) UNITED STATES (13%) SENEGAL (4%) GHANA (3%) MOROCCO (3%)	Top regions: FRANCE (33%), UNITED STATES (13%), SENEGAL (4%)
Platform Engagement	Instagram: 2,337 avg likes/post · Youtube: 10,034 avg views/post	Best reach: Youtube 10,034 avg views; best engagement: Instagram 2,337 avg likes

Top Brand Affinities

Palm Angels

Score: 20.60

Kiabi

Score: 15.14

Accor Hotels

Score: 14.22

Carrefour

Score: 13.15

Zalando

Score: 10.55

boohoo

Score: 6.08

Dsquared

Score: 5.30

KARL LAGERFELD

Score: 5.26

Patek Philippe

Score: 4.62

Christian Louboutin

Score: 4.46

Dr. Martens

Score: 4.44

Fendi

Score: 4.37

Brand	Category	Score
Palm Angels		20.60
Kiabi		15.14
Accor Hotels		14.22
Carrefour		13.15
Zalando		10.55
boohoo		6.08
Dsquared		5.30
KARL LAGERFELD		5.26
Patek Philippe		4.62
Christian Louboutin		4.46
Dr. Martens		4.44
Fendi		4.37
Balenciaga		4.29
CNN		4.03
Pull&Bear		4.02
BALMAIN		3.89
New Balance		3.61
Lacoste		3.54
Versace		3.50
Hennessy		3.34
Colgate		3.30
Bershka		3.21
Gucci		3.12
FashionNova		3.02
GIVENCHY		2.92
Timberland		2.91
ASOS		2.71
Rover		2.66
MTV		2.65
NBC		2.64
Primark		2.51
Louis Vuitton		2.51
KFC		2.39
Beats Electronics		2.34
Polo Ralph Lauren		2.33
musical.ly		2.28
KENZO		2.24
SoundCloud		2.18
Cartier		2.15
Rolex		2.14
Dolce & Gabbana		1.95
NBA		1.94
FIFA		1.93
Fenty beauty		1.93
Zara		1.88
Christian Dior		1.79
Puma		1.73
The North Face		1.72
Vogue		1.71
FOREX		1.65