Tony Effe Brand Affinity ranks highest Elisabetta Franchi at 52.84% . Very Strong. Score DMDB 54.33% | Fanbase 41.50%

Tony Effe — hip-hop & rap artist from IT.

Tony Effe, also known as Nicolò Rapisarda, is a Roman rapper born in 1991. In 2014, he co-founded the Dark Polo Gang, a prominent collective in the Italian…

Tony Effe

Established

Country: IT | Gender: male | Artist ID: 11e81bbb-b0fe-dd20-b7e8-a0369fe50396

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Genres

hip-hop & raphip-hop/rapitalian hip hoptrap italianacontemporary hip hophip hop

Influential: 54.33% Fanbase: 41.50% Trending: 60.75%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 52.84% • Very Strong

As of 2025-09-10

4,783,929

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 54.33% | Fanbase 41.50% | Trending 60.75% | CAREER STAGE: MID_LEVEL

Biography

Tony Effe, also known as Nicolò Rapisarda, is a Roman rapper born in 1991. In 2014, he co-founded the Dark Polo Gang, a prominent collective in the Italian trap scene, recognized as one of the genre's pioneers since its inception.

On March 15, 2024, Tony Effe released his second solo album, "ICON," under Island Records. The album features collaborations with influential artists from the Italian rap and trap scene, debuting as the most streamed album worldwide on Spotify during its debut weekend and topping the Global Spotify chart. "ICON" also achieved the number one position on the FIMI chart in its first week of release, accumulating over 85 million streams on Spotify to date.

In 2021, Tony Effe released his debut solo album, "Untouchable," which debuted at number one on the Italian album chart (FIMI/GFK) and received Platinum certification. The album's single, "Effe," achieved Platinum status, while the singles "Colpevole" and "Ke Lo Ke" were certified Gold. Throughout 2022 and 2023, Tony continued to release new music and collaborated with notable artists in the rap and pop scenes, including Rose Villain for the Platinum-certified single "Michelle Pfeiffer" and SFL for the Gold-certified track "Cadillac."

Report Date: 2025-09-10

Tony Effe commands interest from 18-24 & 25-34 audiences in ITALY, ROMANIA, ALGERIA. With a heavily male (71%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (6,705,212 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Elisabetta Franchi, Napapijri, Intimissimi points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tony Effe score 15.95% — Very Strong bucket.

Brand: Elisabetta FranchiBrand: NapapijriBrand: Intimissimi

Followers:4,783,929

Engagements:763,152

Rate:16.0%

Posts:306

Avg Likes:731,449

Avg Comments:4,255

Avg Views:12,105,212

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,783,929 · Engagements 763,152 · Rate 16.0% Posts 306 · Views 12,105,212 · Avg Likes 731,449 · Avg Comments 4,255 · Avg Views 12,105,212	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 30% 35-44: 9% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (30%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	ITALY (78%) ROMANIA (2%) ALGERIA (2%) MOROCCO (2%) SPAIN (1%)	Top regions: ITALY (78%), ROMANIA (2%), ALGERIA (2%)
Platform Engagement	Instagram: 220,378 avg likes/post · Tiktok: 5,400,000 avg views/post · Youtube: 6,705,212 avg views/post	Best reach: Youtube 6,705,212 avg views; best engagement: Tiktok 454,600 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 52.84

Napapijri

Score: 22.26

Intimissimi

Score: 18.93

Palm Angels

Score: 16.57

Superga

Score: 15.17

Dsquared

Score: 12.73

Kappa

Score: 12.12

Calzedonia

Score: 11.63

Auchan

Score: 11.38

Stone Island

Score: 10.38

Arezzo

Score: 9.95

Dom Pérignon

Score: 8.79

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Top Brand Affinities

Brand	Category	Score
Elisabetta Franchi		52.84
Napapijri		22.26
Intimissimi		18.93
Palm Angels		16.57
Superga		15.17
Dsquared		12.73
Kappa		12.12
Calzedonia		11.63
Auchan		11.38
Stone Island		10.38
Arezzo		9.95
Dom Pérignon		8.79
Selfiegram		8.19
Maison Margiela		7.46
JACQUEMUS		7.26
Alfa Romeo		6.63
United Colors of Benetton		6.61
Campari		6.57
Kiko		6.44
Moët & Chandon		6.07
Alexander McQueen		6.07
Emporio Armani		5.29
Ryanair		4.88
Moschino		4.83
Moncler		4.64
BALMAIN		4.33
Stradivarius		4.30
Stüssy		4.05
shein		3.94
Dr. Martens		3.84
Supreme		3.79
Carhartt		3.53
Daniel Wellington		3.52
Versace		3.47
The North Face		3.34
Dolce & Gabbana		3.33
Pull&Bear		3.20
Fendi		3.20
SheInside		3.18
Balenciaga		3.14
Armani		2.98
Calvin Klein		2.88
TOM FORD		2.77
Gucci		2.77
Fiat		2.74
Rolex		2.74
Levi's		2.70
Bershka		2.53
Vans		2.53
GIVENCHY		2.46