Tonic Walter
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
59,628
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 20:03:52 UTC
Genres
Biography
Using analog synthesizers, live instruments and organic drum grooves, Tonic Walter creates a blend of melodic house, deep house, and techno while retaining the organic feeling of a live band. To date, the duo has racked up over 40m streams and over 150k creations using their sounds across social platforms resulting in more than 175m views. Tonic Walter has already sold out headline shows in London, Munich, Zurich, Hamburg, Paris, Cologne and Stuttgart. Their debut album will arrive in September along with a new headline tour across Europe.
Tonic Walter converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, GERMANY. Audience shape is heavily male (82%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,063 avg views per post, with supportive conversation on Instagram. Shared audience with Ableton, MOOG, Akai underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 59,628 · Engagements 280 · Rate 0.5% Posts 1,004 · Views 2,091 · Avg Likes 266 · Avg Comments 31 · Avg Views 2,091 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 31% 35-44: 18% 45-64: 4% |
Largest: 25-34 (45%); next: 18-24 (31%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (8%) BRAZIL (7%) GERMANY (7%) MEXICO (7%) ARGENTINA (6%) |
Top regions: UNITED STATES (8%), BRAZIL (7%), GERMANY (7%) |
| Platform Engagement | Instagram: 177 avg likes/post · Tiktok: 1,028 avg views/post · Youtube: 1,063 avg views/post | Best reach: Youtube 1,063 avg views; best engagement: Instagram 177 avg likes |
Top Brand Affinities
Ableton
MOOG
Akai
Trancefamily
Mixcloud
Pioneer
Augustiner Helles
Amazon Music
SoundCloud
Pro Tools
Tomorrowland
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Ableton | 40.55 | |
| MOOG | 38.95 | |
| Akai | 33.75 | |
| Trancefamily | 27.31 | |
| Mixcloud | 24.46 | |
| Pioneer | 22.92 | |
| Augustiner Helles | 21.01 | |
| Amazon Music | 12.19 | |
| SoundCloud | 9.50 | |
| Pro Tools | 9.40 | |
| Tomorrowland | 9.06 | |
| Sennheiser | 8.66 | |
| Beats Electronics | 7.65 | |
| Spotify Music | 5.52 | |
| Leica | 5.00 | |
| Lollapalooza | 4.28 | |
| Aperol | 3.38 | |
| Matrix | 3.13 | |
| Fujifilm | 3.03 | |
| Kodak | 3.03 | |
| Polaroid | 2.63 | |
| Boeing | 2.42 | |
| Monster Beverage | 2.40 | |
| GoPro | 2.24 | |
| Coachella | 2.23 | |
| Montblanc | 2.15 | |
| Heineken | 2.06 | |
| Ray-Ban | 1.99 | |
| The North Face | 1.98 | |
| Peugeot | 1.98 | |
| A Game of Tones | 1.97 | |
| Fiat | 1.92 | |
| New Balance | 1.88 | |
| Lush | 1.86 | |
| Red Bull | 1.85 | |
| Sony | 1.78 | |
| National Geographic | 1.73 | |
| Jack Daniels | 1.71 | |
| Vans | 1.71 | |
| Budweiser | 1.69 | |
| Travelgram | 1.67 | |
| Warner Bros | 1.63 | |
| musical.ly | 1.61 | |
| Guinness | 1.57 | |
| Airbnb | 1.54 | |
| Oakley | 1.48 | |
| Showtime | 1.46 | |
| Mazda | 1.45 | |
| Canon | 1.44 | |
| Volkswagen | 1.40 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-19 03:00 UTC | Lynnic, Tonic Walter, ItsArius | Hole44 | Berlin, Germany | |
| 2025-12-21 03:00 UTC | Lynnic, Tonic Walter, ItsArius | Technikum | Grafing, Germany |















