Toni Basil
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
92,518
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:10 UTC
Genres
Biography
In the late '70s, Basil formed her own urban-style dance troupe, the Lockers, and moved into music video directing as well, helming the groundbreaking Talking Heads clip for "Once in a Lifetime." In 1981, she signed to Chrysalis as a recording artist and cut her debut album, Word of Mouth. Among the tracks was "Mickey," a song penned by the Mike Chapman/Nicky Chinn songwriting team (Sweet, Pat Benatar, etc.); it was originally titled "Kitty" and recorded by a group called Racey. Word of Mouth had been out for some time when "Mickey" finally began climbing the charts in Britain, eventually peaking at number two; a few months later, helped along by Basil's self-directed, cheerleader-themed video, "Mickey" hit number one in America and became an inescapable pop culture phenomenon. Basil wasn't so lucky with the follow-up singles, however; "Shoppin' From A to Z" and "Over My Head" only scraped the lower reaches of the charts, and her eponymously titled 1983 album stiffed. Basil returned to her earlier careers, taking occasional acting roles and choreographing for film, television, and commercials. Among her more notable assignments included the films Delirious, That Thing You Do, and My Best Friend's Wedding. ~ Steve Huey, Rovi
Toni Basil reliably reaches 25-34 & 35-44 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The base is heavily male (56%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (743 avg views per post); Instagram layers on depth and replies. The audience sits near Capezio, Dancing with the Stars, Mixcloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 92,518 · Engagements 1,299 · Rate 1.4% Posts 1,249 · Views 743 · Avg Likes 1,299 · Avg Comments 45 · Avg Views 743 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 28% 35-44: 24% 18-24: 22% 45-64: 22% |
Largest: 25-34 (28%); next: 35-44 (24%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (53%) UNITED KINGDOM (6%) BRAZIL (5%) AUSTRALIA (4%) CANADA (4%) |
Top regions: UNITED STATES (53%), UNITED KINGDOM (6%), BRAZIL (5%) |
| Platform Engagement | Instagram: 1,247 avg likes/post · Youtube: 743 avg views/post | Best reach: Youtube 743 avg views; best engagement: Instagram 1,247 avg likes |
Top Brand Affinities
Capezio
Dancing with the Stars
Mixcloud
HBO Max
NBC
Vogue
Paramount Pictures
FOX
MTV
Red Bull
Vivienne Westwood
Coachella
| Brand | Category | Score |
|---|---|---|
| Capezio | 73.92 | |
| Dancing with the Stars | 28.75 | |
| Mixcloud | 15.69 | |
| HBO Max | 10.69 | |
| NBC | 8.45 | |
| Vogue | 7.48 | |
| Paramount Pictures | 7.06 | |
| FOX | 6.58 | |
| MTV | 6.36 | |
| Red Bull | 6.10 | |
| Vivienne Westwood | 5.83 | |
| Coachella | 5.67 | |
| iHeartRadio Music Awards | 5.39 | |
| Redken | 5.29 | |
| Free People | 5.14 | |
| Summit Entertainment | 4.69 | |
| Nickelodeon | 4.43 | |
| The Olympic Games | 4.33 | |
| Verizon | 4.29 | |
| Lululemon Athletica | 4.21 | |
| CNN | 4.17 | |
| NORDSTROM | 4.16 | |
| Olaplex | 3.89 | |
| Matrix | 3.77 | |
| Columbia Pictures | 3.72 | |
| Spotify Music | 3.65 | |
| ESPN | 3.60 | |
| Urban Outfitters | 3.55 | |
| Dr. Martens | 3.51 | |
| OLD NAVY | 3.37 | |
| Fila | 3.33 | |
| Beats Electronics | 3.29 | |
| SoundCloud | 3.20 | |
| Warner Bros | 3.20 | |
| TOM FORD | 3.19 | |
| Target | 3.17 | |
| Los Angeles Lakers | 3.12 | |
| Stüssy | 3.09 | |
| Showtime | 2.94 | |
| CBS | 2.91 | |
| ASOS | 2.91 | |
| Tiffany & Co | 2.89 | |
| Carhartt | 2.88 | |
| Hennessy | 2.87 | |
| Puma | 2.70 | |
| GAP | 2.67 | |
| Paypal | 2.64 | |
| Pixar | 2.63 | |
| AMC | 2.63 | |
| Forever 21 | 2.58 |
Official Profiles
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LoginArtist: Toni Basil
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















