Tom Zanetti

Tom Zanetti — electronic artist from GB.

Leeds, U.K.-based vocalist Tom Zanetti began his career in the music industry primarily as a club promoter; his breakthrough night, Insomnia, became the most…

Influence: 53.90% Fanbase: 36.17% Trending: 62.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ann Summers • 67.92% • Very Strong

As of 2025-09-08

1,195,862

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:48:54 UTC

Genres

electronicpop dancedeep groove househousedanceuk danceelectronic

Biography

Leeds, U.K.-based vocalist Tom Zanetti began his career in the music industry primarily as a club promoter; his breakthrough night, Insomnia, became the most successful night at Leeds nightclub Mission for five consecutive years. Discovering he had a knack for club promotion, he went on to set-up a wider reaching events company called Sleepin Is Cheatin. His brand grew so much that a local television channel filmed a documentary, titled Sic Life, that tracked his daily working life. On the side, Zanetti would lend his vocals to a number of Leeds-based U.K. house producers. Eventually he released a few U.K. house singles under his own name, including "Darlin" and "You Want Me," both produced by friend and past collaborator Chris Lorenzo. ~ Liam Martin, Rovi

Top Brand Affinities

Report Date: 2025-09-08

Tom Zanetti commands interest from 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, IRELAND. With a heavily male (62%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (48,900 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ann Summers, ITV, Jack Wills points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tom Zanetti score 0.84% — Low bucket.

Brand: Ann SummersBrand: ITVBrand: Jack Wills

Followers:1,195,862

Engagements:10,026

Rate:0.8%

Posts:938

Avg Likes:9,761

Avg Comments:107

Avg Views:50,856

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,195,862 · Engagements 10,026 · Rate 0.8% Posts 938 · Views 50,856 · Avg Likes 9,761 · Avg Comments 107 · Avg Views 50,856	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 8% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED KINGDOM (61%) UNITED STATES (4%) IRELAND (3%) POLAND (3%) BRAZIL (3%)	Top regions: UNITED KINGDOM (61%), UNITED STATES (4%), IRELAND (3%)
Platform Engagement	Instagram: 7,006 avg likes/post · Tiktok: 48,900 avg views/post · Youtube: 1,956 avg views/post	Best reach: Tiktok 48,900 avg views; best engagement: Instagram 7,006 avg likes

Top Brand Affinities

Ann Summers

Score: 67.92

ITV

Score: 39.21

Jack Wills

Score: 33.66

River Island

Score: 30.34

Sky Sports

Score: 26.09

MISSGUIDED

Score: 23.44

SUSHISAMBA

Score: 21.67

boohoo

Score: 21.09

Mixcloud

Score: 17.83

Palm Angels

Score: 16.66

Selfridges

Score: 15.11

Morrisons

Score: 14.62

Brand	Category	Score
Ann Summers		67.92
ITV		39.21
Jack Wills		33.66
River Island		30.34
Sky Sports		26.09
MISSGUIDED		23.44
SUSHISAMBA		21.67
boohoo		21.09
Mixcloud		17.83
Palm Angels		16.66
Selfridges		15.11
Morrisons		14.62
Costa Coffee		14.00
All Saints		12.74
Myprotein		12.18
Vauxhall		11.94
Nasty Gal		11.16
ASDA		10.74
Beauty Bay		10.61
Next		9.96
Dsquared		9.68
Grey Goose		9.41
Ellesse		9.23
ASOS		9.03
Barbour		8.95
Marks & Spencer		8.16
Topshop		8.13
Vivienne Westwood		8.09
T.G.I. Friday's		7.67
Primark		7.14
Superdry		7.03
Mini		6.83
Tesco		6.70
Carlsberg		6.64
Moncler		6.47
ALDI		6.17
Stone Island		6.13
Pioneer		6.00
Emporio Armani		5.93
Hugo Boss		5.70
BALMAIN		5.70
Harrods		5.46
Hilton		5.37
Aston Martin		5.27
Jimmy Choo		5.17
Lush		4.90
Gymshark		4.82
Ryanair		4.76
UGG		4.46
Alexander McQueen		4.45