Tom Walker Brand Affinity ranks highest ITV at 20.19% . Very Strong. Score DMDB 63.66% | Fanbase 57.72%

Tom Walker — pop artist from GB.

Tom Walker is a British artist known for his global success, with over three billion streams and two million albums sold worldwide. In 2019, he was the…

Tom Walker

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bd1-a8eb-1e76-98ea-a0369fe50396

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Genres

poppopuk popindie cafe popmainstream poprockmodern rockpop rockfolk & traditionalindie anthem-folksinger/songwriter

Influential: 63.66% Fanbase: 57.72% Trending: 66.62%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 20.19% • Very Strong

As of 2025-09-10

2,506,267

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.66% | Fanbase 57.72% | Trending 66.62% | CAREER STAGE: MAINSTREAM

Biography

Tom Walker is a British artist known for his global success, with over three billion streams and two million albums sold worldwide. In 2019, he was the top-selling UK signed artist, propelled by hits like 'Leave A Light On' and 'Just You And I.'

In 2024, Walker released his highly anticipated album 'I Am,' featuring tracks such as 'Burn,' 'Freaking Out,' 'Head Underwater,' 'I Am,' and 'Holy Ghost.' The album has been praised by Clash Magazine as a strong follow-up to his previous work, showcasing Walker's authentic and unapologetic artistry, reflecting a deeper connection with his music and audience.

Report Date: 2025-09-10

Tom Walker resonates with 18-24 & 25-34 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, INDIA. The demographic is heavily male (57%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 5,266 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with ITV, Marks & Spencer, Waitrose maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tom Walker score 0.07% — Low bucket.

Brand: ITVBrand: Marks & SpencerBrand: Waitrose

Followers:2,506,267

Engagements:1,812

Rate:0.1%

Posts:3,340

Avg Likes:1,764

Avg Comments:57

Avg Views:6,975

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,506,267 · Engagements 1,812 · Rate 0.1% Posts 3,340 · Views 6,975 · Avg Likes 1,764 · Avg Comments 57 · Avg Views 6,975	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 29% 35-44: 7% 13-17: 7%	Largest: 18-24 (53%); next: 25-34 (29%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED KINGDOM (13%) UNITED STATES (11%) INDIA (8%) BRAZIL (6%) FRANCE (4%)	Top regions: UNITED KINGDOM (13%), UNITED STATES (11%), INDIA (8%)
Platform Engagement	Instagram: 1,280 avg likes/post · Tiktok: 5,266 avg views/post · Youtube: 1,709 avg views/post	Best reach: Tiktok 5,266 avg views; best engagement: Instagram 1,280 avg likes

Top Brand Affinities

ITV

Score: 20.19

Marks & Spencer

Score: 16.28

Waitrose

Score: 14.49

Costa Coffee

Score: 13.21

All Saints

Score: 12.72

ASDA

Score: 12.60

Selfridges

Score: 10.51

Ted Baker

Score: 10.51

Easyjet

Score: 10.33

Newdress

Score: 10.01

Sainsbury's

Score: 9.76

Efteling

Score: 9.18

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Top Brand Affinities

Brand	Category	Score
ITV		20.19
Marks & Spencer		16.28
Waitrose		14.49
Costa Coffee		13.21
All Saints		12.72
ASDA		12.60
Selfridges		10.51
Ted Baker		10.51
Easyjet		10.33
Newdress		10.01
Sainsbury's		9.76
Efteling		9.18
River Island		7.85
Amazon Music		7.77
Next		7.34
Carlsberg		5.84
Ryanair		5.81
ALDI		5.75
boohoo		5.50
Primark		5.26
Harrods		5.07
Guinness		5.00
Tesco		4.90
Lush		4.24
Superdry		4.14
Dr. Martens		3.94
ASOS		3.63
BBC		3.60
Polaroid		3.53
Pull&Bear		3.45
Lindt		3.36
Hilton		3.36
Aperol		3.31
Cadbury		3.20
Topshop		3.05
Lollapalooza		3.02
MTV		3.00
Urban Outfitters		2.97
Babybump		2.78
NBC		2.61
Baileys		2.55
Sunnies Studios		2.51
LEGOLAND		2.46
Martini		2.39
Showtime		2.37
Aston Martin		2.33
Spotify Music		2.26
Tinder		2.19
Vans		2.17
Tiffany		2.02