
Tom Waits
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
225,000
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Throughout the 1990s and 2000s, Waits continued to release acclaimed albums, including Bone Machine (1992) and Mule Variations (1999), earning Grammy Awards and critical praise. He also ventured into theater, collaborating on productions like The Black Rider. In recent years, Waits has overseen the remastering and reissuing of his catalog and made occasional acting appearances, including in the film The Old Man and the Gun (2018).
Tom Waits maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily male (74%), so brand cues around style and status perform well. The clearest reach is on Youtube with 6,154 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 225,000 · Engagements 196 · Rate 0.1% Posts 589 · Views 6,154 · Avg Likes 184 · Avg Comments 13 · Avg Views 6,154 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 35% 35-44: 22% 18-24: 21% 45-64: 20% |
Largest: 25-34 (35%); next: 35-44 (22%) |
Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
Top Countries |
UNITED STATES (34%) UNITED KINGDOM (9%) CANADA (6%) ITALY (4%) BRAZIL (4%) |
Top regions: UNITED STATES (34%), UNITED KINGDOM (9%), CANADA (6%) |
Platform Engagement | Youtube: 6,154 avg views/post | Best reach: Youtube 6,154 avg views; best engagement: Youtube 184 avg likes |
Top Brand Affinities
Brand | Category | Score |
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Tom Waits
The map shows every radio station that aired Tom Waits today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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Streams | 0 | 0 | +0 |
Royalties | $0.00 | $0.00 | +0.00 |