Tom Odell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
6,905,911
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-12-07 08:55:37 UTC
Genres
Biography
In addition to her solo work, Sarah has also been a sought-after session musician, contributing her skills to numerous projects and live performances. Her dedication to her craft and passion for music have solidified her reputation as a respected and skilled musician in the industry.
Tom Odell maintains consistent pull among 18-24 & 25-34 audiences across BRAZIL, UNITED STATES, POLAND. The audience leans heavily female (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 146,300 avg views per post; Tiktok functions as the community touchpoint. Affinity with Galeries Lafayette, Marks & Spencer, Tate Modern makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,905,911 · Engagements 47,939 · Rate 0.7% Posts 1,243 · Views 156,099 · Avg Likes 45,576 · Avg Comments 350 · Avg Views 156,099 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 28% 13-17: 8% 35-44: 6% |
Largest: 18-24 (57%); next: 25-34 (28%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
BRAZIL (8%) UNITED STATES (7%) POLAND (5%) UNITED KINGDOM (5%) FRANCE (5%) |
Top regions: BRAZIL (8%), UNITED STATES (7%), POLAND (5%) |
| Platform Engagement | Instagram: 21,425 avg likes/post · Tiktok: 146,300 avg views/post · Youtube: 9,799 avg views/post | Best reach: Tiktok 146,300 avg views; best engagement: Tiktok 23,550 avg likes |
Top Brand Affinities
Galeries Lafayette
Marks & Spencer
Tate Modern
Selfridges
Summit Entertainment
Dr. Martens
Tomorrowland
Garnier
Polaroid
Harrods
Showtime
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Galeries Lafayette | 12.02 | |
| Marks & Spencer | 6.58 | |
| Tate Modern | 6.57 | |
| Selfridges | 5.99 | |
| Summit Entertainment | 5.51 | |
| Dr. Martens | 5.43 | |
| Tomorrowland | 5.22 | |
| Garnier | 5.17 | |
| Polaroid | 4.42 | |
| Harrods | 4.24 | |
| Showtime | 4.05 | |
| Lollapalooza | 3.98 | |
| Lush | 3.86 | |
| Aperol | 3.83 | |
| Guinness | 3.80 | |
| ASOS | 3.79 | |
| Topshop | 3.76 | |
| Urban Outfitters | 3.64 | |
| Montblanc | 3.58 | |
| Daniel Wellington | 3.54 | |
| Primark | 3.48 | |
| Martini | 2.88 | |
| BBC | 2.79 | |
| Tesco | 2.76 | |
| Sunnies Studios | 2.73 | |
| Stradivarius | 2.71 | |
| MTV | 2.68 | |
| Coachella | 2.57 | |
| Fujifilm | 2.36 | |
| A Game of Tones | 2.36 | |
| Kodak | 2.25 | |
| Baileys | 2.25 | |
| Hermès | 2.17 | |
| Converse | 2.09 | |
| Vans | 2.06 | |
| HBO | 1.90 | |
| Tinder | 1.76 | |
| Spotify Music | 1.69 | |
| Bershka | 1.65 | |
| H&M | 1.62 | |
| Coca-Cola | 1.62 | |
| Zara | 1.60 | |
| IKEA | 1.55 | |
| Airbnb | 1.52 | |
| OREO | 1.52 | |
| L'Oréal Paris | 1.50 | |
| Bellagio | 1.49 | |
| CBS Television Studios | 1.48 | |
| Pandora | 1.46 | |
| Warner Bros | 1.45 |
Official Profiles
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LoginArtist: Tom Odell
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 36,400,918
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
32,383,211 | 88.96% |
| [+] |
Last.fm |
1,899,705 | 5.22% |
| [+] |
Yandex |
1,238,264 | 3.40% |
| [+] |
Audiomack |
758,482 | 2.08% |
| [+] |
Pandora |
95,497 | 0.26% |
| [+] |
Jiosaavn |
25,759 | 0.07% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-17 04:00 UTC | Tom Odell | Hordern Pavilion | Moore Park, Australia | |
| 2026-01-19 03:00 UTC | Tom Odell | Fortitude Music Hall | brisbane central business district, Australia | |
| 2026-01-22 03:00 UTC | Tom Odell | Festival Hall Melbourne | Melbourne, Australia |
