Tom Odell Brand Affinity ranks highest Galeries Lafayette at 12.02% . Very Strong. Score DMDB 71.71% | Fanbase 69.46%

Tom Odell — pop artist from GB.

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. She began her journey in the music…

Tom Odell

Superstar

Country: GB | Gender: male | Artist ID: 11e81bbe-a1e7-d2e4-b8e4-a0369fe50396

Find Artist

Genres

poppopindie popmainstream popfolk & traditionalsinger/songwriter

Influential: 71.71% Fanbase: 69.46% Trending: 72.84%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Galeries Lafayette • 12.02% • Very Strong

As of 2025-09-10

6,905,911

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 71.71% | Fanbase 69.46% | Trending 72.84% | CAREER STAGE: SUPERSTAR

Biography

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. She began her journey in the music industry in 2000, releasing her debut album that garnered critical acclaim. Over the years, Sarah has honed her craft and collaborated with various artists across different genres, showcasing her adaptability and talent.

In addition to her solo work, Sarah has also been a sought-after session musician, contributing her skills to numerous projects and live performances. Her dedication to her craft and passion for music have solidified her reputation as a respected and skilled musician in the industry.

Report Date: 2025-09-10

Tom Odell maintains consistent pull among 18-24 & 25-34 audiences across BRAZIL, UNITED STATES, POLAND. The audience leans heavily female (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 146,300 avg views per post; Tiktok functions as the community touchpoint. Affinity with Galeries Lafayette, Marks & Spencer, Tate Modern makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tom Odell score 0.69% — Low bucket.

Brand: Galeries LafayetteBrand: Marks & SpencerBrand: Tate Modern

Followers:6,905,911

Engagements:47,939

Rate:0.7%

Posts:1,243

Avg Likes:45,576

Avg Comments:350

Avg Views:156,099

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,905,911 · Engagements 47,939 · Rate 0.7% Posts 1,243 · Views 156,099 · Avg Likes 45,576 · Avg Comments 350 · Avg Views 156,099	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 8% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	BRAZIL (8%) UNITED STATES (7%) POLAND (5%) UNITED KINGDOM (5%) FRANCE (5%)	Top regions: BRAZIL (8%), UNITED STATES (7%), POLAND (5%)
Platform Engagement	Instagram: 21,425 avg likes/post · Tiktok: 146,300 avg views/post · Youtube: 9,799 avg views/post	Best reach: Tiktok 146,300 avg views; best engagement: Tiktok 23,550 avg likes

Top Brand Affinities

Galeries Lafayette

Score: 12.02

Marks & Spencer

Score: 6.58

Tate Modern

Score: 6.57

Selfridges

Score: 5.99

Summit Entertainment

Score: 5.51

Dr. Martens

Score: 5.43

Tomorrowland

Score: 5.22

Garnier

Score: 5.17

Polaroid

Score: 4.42

Harrods

Score: 4.24

Showtime

Score: 4.05

Lollapalooza

Score: 3.98

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Top Brand Affinities

Brand	Category	Score
Galeries Lafayette		12.02
Marks & Spencer		6.58
Tate Modern		6.57
Selfridges		5.99
Summit Entertainment		5.51
Dr. Martens		5.43
Tomorrowland		5.22
Garnier		5.17
Polaroid		4.42
Harrods		4.24
Showtime		4.05
Lollapalooza		3.98
Lush		3.86
Aperol		3.83
Guinness		3.80
ASOS		3.79
Topshop		3.76
Urban Outfitters		3.64
Montblanc		3.58
Daniel Wellington		3.54
Primark		3.48
Martini		2.88
BBC		2.79
Tesco		2.76
Sunnies Studios		2.73
Stradivarius		2.71
MTV		2.68
Coachella		2.57
Fujifilm		2.36
A Game of Tones		2.36
Kodak		2.25
Baileys		2.25
Hermès		2.17
Converse		2.09
Vans		2.06
HBO		1.90
Tinder		1.76
Spotify Music		1.69
Bershka		1.65
H&M		1.62
Coca-Cola		1.62
Zara		1.60
IKEA		1.55
Airbnb		1.52
OREO		1.52
L'Oréal Paris		1.50
Bellagio		1.49
CBS Television Studios		1.48
Pandora		1.46
Warner Bros		1.45