Tom Morello
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,469,213
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-29 17:28:11 UTC
Genres
Biography
Morello’s signature sound can also be heard in the supergroup Prophets of Rage and during his six-year stint in Bruce Springsteen’s E-Street Band. Beyond music, Morello is a vocal activist, frequently supporting pickets and strikes, including the United Mine Workers and the Star Garden Strippers Union. He is the 2023 Music Will Humanitarian of the Year for sponsoring music education programs nationwide and serves as an ACLU Artist for Smart Justice. Additionally, he hosts the Sirius XM show One Man Revolution, sharing his revolutionary spirit through music and storytelling.
Tom Morello is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, MEXICO. The audience is heavily male (88%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (27,750 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ampeg, Live Nation, Akg points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,469,213 · Engagements 20,141 · Rate 0.8% Posts 5,736 · Views 39,289 · Avg Likes 20,027 · Avg Comments 293 · Avg Views 39,289 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 31% 35-44: 19% 45-64: 7% |
Largest: 25-34 (40%); next: 18-24 (31%) |
| Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (11%) MEXICO (5%) UNITED KINGDOM (4%) CANADA (4%) |
Top regions: UNITED STATES (28%), BRAZIL (11%), MEXICO (5%) |
| Platform Engagement | Instagram: 18,412 avg likes/post · Tiktok: 27,750 avg views/post · Youtube: 11,539 avg views/post | Best reach: Tiktok 27,750 avg views; best engagement: Instagram 18,412 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Akg
MOOG
Sennheiser
Pro Tools
Ableton
DeLorean Motor Company
Movistar
Lollapalooza
Pilsner Urquell
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Ampeg | 34.03 | |
| Live Nation | 23.33 | |
| Akg | 16.69 | |
| MOOG | 14.71 | |
| Sennheiser | 13.66 | |
| Pro Tools | 12.11 | |
| Ableton | 9.64 | |
| DeLorean Motor Company | 6.14 | |
| Movistar | 5.58 | |
| Lollapalooza | 5.53 | |
| Pilsner Urquell | 5.32 | |
| Spotify Music | 4.62 | |
| Pacific Northwest Wonderland | 4.50 | |
| Nixon | 4.39 | |
| Columbia Pictures | 4.20 | |
| Verizon | 4.06 | |
| Jack Daniels | 3.91 | |
| Mortal Kombat | 3.80 | |
| Coors | 3.65 | |
| Pfizer | 3.59 | |
| Paramount Pictures | 3.38 | |
| MTV | 3.37 | |
| Monster Beverage | 3.31 | |
| Comedy Central | 3.31 | |
| Leica | 3.29 | |
| Star Wars | 3.25 | |
| NHL | 3.12 | |
| Beats Electronics | 3.10 | |
| Warner Bros | 3.02 | |
| AMC | 2.90 | |
| Nickelodeon | 2.86 | |
| Budweiser | 2.74 | |
| Matrix | 2.73 | |
| ESPN | 2.73 | |
| Los Angeles Lakers | 2.72 | |
| NBC | 2.71 | |
| Coachella | 2.64 | |
| Nintendo | 2.59 | |
| Guinness | 2.57 | |
| SoundCloud | 2.56 | |
| Vans | 2.46 | |
| Chrysler | 2.41 | |
| Dr. Martens | 2.35 | |
| Costco | 2.35 | |
| Harley-Davidson | 2.34 | |
| Jaguar | 2.34 | |
| NFL | 2.32 | |
| LEGOLAND | 2.31 | |
| HBO | 2.29 | |
| WWE | 2.21 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-14 02:00 UTC | Lollapalooza Chile 2026 | O’Higgins Park | Santiago, Chile | — |
| 2026-03-14 20:00 UTC | ViveLatino 2026 | Estadio GNP Seguros | Mexico City, Mexico | — |















