Tom MacDonald Brand Affinity ranks highest Hoonigan at 13.09% . Very Strong. Score DMDB 65.04% | Fanbase 52.87%

Tom MacDonald — hip-hop & rap artist from US.

[Artist] is a multi-talented musician and producer known for their innovative approach to music creation. With a career spanning over two decades, [Artist] has…

Tom MacDonald

Recognizable

Country: US | Gender: male | Artist ID: 11e83fe4-7ba2-03f8-8773-aa1c026db3d8

Find Artist

Genres

hip-hop & raphip-hop/rapbc underground hip hopcountry rapcontemporary hip hophip hop

Influential: 65.04% Fanbase: 52.87% Trending: 71.12%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Hoonigan • 13.09% • Very Strong

As of 2025-09-10

7,708,679

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.04% | Fanbase 52.87% | Trending 71.12% | CAREER STAGE: MAINSTREAM

Biography

[Artist] is a multi-talented musician and producer known for their innovative approach to music creation. With a career spanning over two decades, [Artist] has established themselves as a visionary in the industry. Their unique sound and production style have garnered critical acclaim and a dedicated fan base worldwide.

Born in [Year], [Artist] began their musical journey at a young age and quickly developed a passion for pushing boundaries and exploring new sonic landscapes. Over the years, they have collaborated with various artists and worked on numerous projects, solidifying their reputation as a versatile and influential figure in the music scene.

Report Date: 2025-09-10

Tom MacDonald reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (70%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 200,809 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Hoonigan, Pontiac, Vapelyfe suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tom MacDonald score 0.58% — Low bucket.

Brand: HooniganBrand: PontiacBrand: Vapelyfe

Followers:7,708,679

Engagements:44,743

Rate:0.6%

Posts:6,312

Avg Likes:42,642

Avg Comments:2,819

Avg Views:251,409

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,708,679 · Engagements 44,743 · Rate 0.6% Posts 6,312 · Views 251,409 · Avg Likes 42,642 · Avg Comments 2,819 · Avg Views 251,409	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 33% 35-44: 18% 45-64: 8%	Largest: 25-34 (37%); next: 18-24 (33%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (65%) CANADA (7%) UNITED KINGDOM (6%) NIGERIA (5%) AUSTRALIA (3%)	Top regions: UNITED STATES (65%), CANADA (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 19,116 avg likes/post · Tiktok: 50,600 avg views/post · Youtube: 200,809 avg views/post	Best reach: Youtube 200,809 avg views; best engagement: Instagram 19,116 avg likes

Top Brand Affinities

Hoonigan

Score: 13.09

Pontiac

Score: 7.72

Vapelyfe

Score: 7.67

Bud Light

Score: 7.15

GMC

Score: 6.97

FOX

Score: 6.45

Hot Topic

Score: 6.21

Kroger

Score: 5.96

Monster Beverage

Score: 5.92

Jameson

Score: 5.72

Fallout

Score: 5.67

Dodge

Score: 5.59

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Top Brand Affinities

Brand	Category	Score
Hoonigan		13.09
Pontiac		7.72
Vapelyfe		7.67
Bud Light		7.15
GMC		6.97
FOX		6.45
Hot Topic		6.21
Kroger		5.96
Monster Beverage		5.92
Jameson		5.72
Fallout		5.67
Dodge		5.59
Tim Hortons		5.38
SoundCloud		5.16
FedEx		5.08
Ableton		4.97
Husqvarna Motorcycles		4.88
Harley-Davidson		4.77
Jack Daniels		4.62
Costco		4.60
Chevrolet		4.53
The Home Depot		4.52
Jeep		4.42
Mortal Kombat		4.41
iHeartRadio Music Awards		4.35
Beats Electronics		4.35
Margaritaville		4.25
Budweiser		4.18
Chick-fil-A		4.17
Ford		4.02
Walmart		3.98
Taco Bell		3.88
Hot Wheels		3.67
Call of Duty		3.60
NFL		3.55
Verizon		3.54
Coors		3.54
WWE		3.52
Hennessy		3.42
Acura		3.36
Nickelodeon		3.15
Xbox		3.11
Carhartt		3.11
NHL		3.07
Matrix		3.06
Comedy Central		3.05
UFC		3.00
Great Wall		3.00
ESPN		2.91
Cadillac		2.89