Tom Grennan

Tom Grennan — pop artist from GB.

‘What Ifs & Maybes’ follows the success of Tom’s breakthrough UK #1 and BRIT-certified GOLD album ‘Evering Road’, which included platinum-selling anthems…

Influence: 65.41% Fanbase: 48.10% Trending: 74.07% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Carling • 25.51% • Very Strong

As of 2025-09-08

1,404,536

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:59 UTC

Genres

popuk popindie poppoprockmodern rockalternative rockalternativealternative

Biography

‘What Ifs & Maybes’ follows the success of Tom’s breakthrough UK #1 and BRIT-certified GOLD album ‘Evering Road’, which included platinum-selling anthems ‘Little Bit Of Love’ and ‘By Your Side’ — both of which scored in the Top Three most played songs of 2021. Tom already counts four UK Top 10 singles to his name. And a hat-trick of his 2022 songs, ‘Remind Me’, ‘Not Over Yet’ with KSI and ‘Lionheart (Fearless)’ with Joel Corry, have all been named in The Biggest Songs of 2022 by The Official Big Top 40.

Top Brand Affinities

Report Date: 2025-09-08

Tom Grennan performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, POLAND. Audience composition is male-leaning (51%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 15,200 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Carling, ITV, Fred Perry, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Tom Grennan is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tom Grennan score 0.46% — Low bucket.

Brand: CarlingBrand: ITVBrand: Fred Perry

Followers:1,404,536

Engagements:6,527

Rate:0.5%

Posts:1,279

Avg Likes:6,267

Avg Comments:289

Avg Views:21,747

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,404,536 · Engagements 6,527 · Rate 0.5% Posts 1,279 · Views 21,747 · Avg Likes 6,267 · Avg Comments 289 · Avg Views 21,747	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 31% 35-44: 9% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (31%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED KINGDOM (28%) UNITED STATES (7%) POLAND (6%) BRAZIL (4%) UKRAINE (3%)	Top regions: UNITED KINGDOM (28%), UNITED STATES (7%), POLAND (6%)
Platform Engagement	Instagram: 4,096 avg likes/post · Tiktok: 15,200 avg views/post · Youtube: 6,547 avg views/post	Best reach: Tiktok 15,200 avg views; best engagement: Instagram 4,096 avg likes

Top Brand Affinities

Carling

Score: 25.51

ITV

Score: 25.15

Fred Perry

Score: 23.01

River Island

Score: 14.66

Waitrose

Score: 14.55

Barbour

Score: 13.46

boohoo

Score: 13.09

Morrisons

Score: 13.06

All Saints

Score: 12.90

Score: 11.93

Vauxhall

Score: 11.61

Selfridges

Score: 11.19

Brand	Category	Score
Carling		25.51
ITV		25.15
Fred Perry		23.01
River Island		14.66
Waitrose		14.55
Barbour		13.46
boohoo		13.09
Morrisons		13.06
All Saints		12.90
Next		11.93
Vauxhall		11.61
Selfridges		11.19
Peroni		11.11
MISSGUIDED		10.47
ASOS		10.45
Sainsbury's		10.36
Topshop		10.35
Marks & Spencer		10.25
Tate Modern		10.04
Costa Coffee		9.05
Dr. Martens		8.91
Easyjet		8.79
Guinness		8.65
Carlsberg		7.70
Primark		7.07
Barbie		6.62
Ryanair		6.49
Vivienne Westwood		6.47
Tesco		6.46
Lush		5.73
Cadbury		5.29
ALDI		4.91
Harrods		4.85
Showtime		4.68
Urban Outfitters		4.50
Sunnies Studios		4.49
Aperol		4.44
Baileys		4.31
BBC		4.22
Polaroid		3.95
LG Group		3.53
NBC		3.37
Pull&Bear		3.10
Tinder		3.01
Martini		2.58
Spotify Music		2.56
Vans		2.48
Lollapalooza		2.45
Heineken		2.36
New Balance		2.36