Tom Day

Tom Day

Country: AU | Gender: male

Influence: 51.01% Fanbase: 23.46% Trending: 64.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 34.91% • Very Strong

As of 2025-09-09

30,567

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:31 UTC

Genres

rockambient post-rockelectronicchillstepelectronicdowntempoother electronic musicinstrumentalinstrumental

Biography

Tom Day is a solo artist residing in Millgrove, Australia and has been creating ambient and electronic music since 2005. Characterised as “effortless and raw”, Tom’s tracks couple elegant beats and piano melodies to an array of personally-collected field recordings, his style alternating between promising swells and restful plateaus.

Having grown up on a farm on the Mornington Peninsula, Tom is strongly influenced by the ocean beaches and natural openness of his hometown. Other influences include cinematic scores by Alan Silvestri, Jóhann Jóhannsson, Thomas Newman, Hildur Guðnadóttir, John Barry, Clint Mansell, Austin Wintory & John Williams, as well as modern classical and electronic artists such as Ólafur Arnalds, Jon Hopkins, Tourist, DjRUM, The Cinematic Orchestra, Segal, Nils Frahm & Bonobo.

The music of Tom Day has been used in independent film and documentaries from around the world, with clients including National Geographic, Volvo, New York Times, Momondo, Holden, Juice Media, GetUp and Tourism Victoria. Having worked on an array of joint projects with other musicians and visual artists, Tom is deeply drawn to the synthesis of sound and image.

In 2018, Tom launched an ambient and drone side project under the alias sɹoɹɹᴉɯ.

Tom Day Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Tom Day resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, FRANCE. The demographic is heavily male (77%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 4,399 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Ableton, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tom Day score 0.75%Low bucket.
Brand: MOOGBrand: AbletonBrand: Mixcloud
Followers:30,567
Engagements:230
Rate:0.8%
Posts:477
Views:4,399
Avg Likes:228
Avg Comments:13
Avg Views:4,399

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 30,567 · Engagements 230 · Rate 0.8%
Posts 477 · Views 4,399 · Avg Likes 228 · Avg Comments 13 · Avg Views 4,399
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 41%
35-44: 9%
13-17: 4%
Largest: 18-24 (43%); next: 25-34 (41%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries UNITED STATES (17%)
UNITED KINGDOM (6%)
FRANCE (6%)
INDIA (5%)
BRAZIL (4%)
Top regions: UNITED STATES (17%), UNITED KINGDOM (6%), FRANCE (6%)
Platform Engagement Instagram: 81 avg likes/post · Youtube: 4,399 avg views/post Best reach: Youtube 4,399 avg views; best engagement: Youtube 147 avg likes

Top Brand Affinities

MOOG
Score: 34.91
Ableton
Score: 34.53
Mixcloud
Score: 21.55
Trancefamily
Score: 14.54
Blackmagic Design
Score: 12.13
Sennheiser
Score: 10.53
Flickr
Score: 10.46
Unsplash
Score: 10.16
Life Is Strange
Score: 10.04
Atmos
Score: 9.73
Qantas
Score: 8.61
SoundCloud
Score: 8.09
Brand Category Score
MOOG 34.91
Ableton 34.53
Mixcloud 21.55
Trancefamily 14.54
Blackmagic Design 12.13
Sennheiser 10.53
Flickr 10.46
Unsplash 10.16
Life Is Strange 10.04
Atmos 9.73
Qantas 8.61
SoundCloud 8.09
A Game of Tones 8.03
Pioneer 7.72
New Line Cinema 7.57
Pro Tools 7.41
DeviantArt 7.06
Infiniti 5.57
Kickstarter 5.21
Leica 4.94
Spotify Music 4.77
Tinder 4.75
Smart 4.71
Sunnies Studios 4.65
Fujifilm 4.53
Beats Electronics 4.45
Airbnb 4.21
Kodak 3.74
Adobe 3.73
National Geographic 3.70
Olympus 3.64
Bethesda Softworks 3.50
Fallout 3.46
Sony 3.33
Geocaching 3.19
Snapseed 3.12
Counter-Strike 3.06
The Witcher 2.92
Aston Martin 2.90
Polaroid 2.84
BBC 2.78
Coffeegram 2.74
Warner Bros 2.73
Nikon 2.71
Lululemon Athletica 2.64
Tomorrowland 2.61
HBO 2.56
GoPro 2.44
Canon 2.43
Boeing 2.42

Official Profiles

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Artist: Tom Day

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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