Tom Day
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
30,567
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:31 UTC
Genres
Biography
Having grown up on a farm on the Mornington Peninsula, Tom is strongly influenced by the ocean beaches and natural openness of his hometown. Other influences include cinematic scores by Alan Silvestri, Jóhann Jóhannsson, Thomas Newman, Hildur Guðnadóttir, John Barry, Clint Mansell, Austin Wintory & John Williams, as well as modern classical and electronic artists such as Ólafur Arnalds, Jon Hopkins, Tourist, DjRUM, The Cinematic Orchestra, Segal, Nils Frahm & Bonobo.
The music of Tom Day has been used in independent film and documentaries from around the world, with clients including National Geographic, Volvo, New York Times, Momondo, Holden, Juice Media, GetUp and Tourism Victoria. Having worked on an array of joint projects with other musicians and visual artists, Tom is deeply drawn to the synthesis of sound and image.
In 2018, Tom launched an ambient and drone side project under the alias sɹoɹɹᴉɯ.
Tom Day resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, FRANCE. The demographic is heavily male (77%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 4,399 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Ableton, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,567 · Engagements 230 · Rate 0.8% Posts 477 · Views 4,399 · Avg Likes 228 · Avg Comments 13 · Avg Views 4,399 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 41% 35-44: 9% 13-17: 4% |
Largest: 18-24 (43%); next: 25-34 (41%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (17%) UNITED KINGDOM (6%) FRANCE (6%) INDIA (5%) BRAZIL (4%) |
Top regions: UNITED STATES (17%), UNITED KINGDOM (6%), FRANCE (6%) |
| Platform Engagement | Instagram: 81 avg likes/post · Youtube: 4,399 avg views/post | Best reach: Youtube 4,399 avg views; best engagement: Youtube 147 avg likes |
Top Brand Affinities
MOOG
Ableton
Mixcloud
Trancefamily
Blackmagic Design
Sennheiser
Flickr
Unsplash
Life Is Strange
Atmos
Qantas
SoundCloud
| Brand | Category | Score |
|---|---|---|
| MOOG | 34.91 | |
| Ableton | 34.53 | |
| Mixcloud | 21.55 | |
| Trancefamily | 14.54 | |
| Blackmagic Design | 12.13 | |
| Sennheiser | 10.53 | |
| Flickr | 10.46 | |
| Unsplash | 10.16 | |
| Life Is Strange | 10.04 | |
| Atmos | 9.73 | |
| Qantas | 8.61 | |
| SoundCloud | 8.09 | |
| A Game of Tones | 8.03 | |
| Pioneer | 7.72 | |
| New Line Cinema | 7.57 | |
| Pro Tools | 7.41 | |
| DeviantArt | 7.06 | |
| Infiniti | 5.57 | |
| Kickstarter | 5.21 | |
| Leica | 4.94 | |
| Spotify Music | 4.77 | |
| Tinder | 4.75 | |
| Smart | 4.71 | |
| Sunnies Studios | 4.65 | |
| Fujifilm | 4.53 | |
| Beats Electronics | 4.45 | |
| Airbnb | 4.21 | |
| Kodak | 3.74 | |
| Adobe | 3.73 | |
| National Geographic | 3.70 | |
| Olympus | 3.64 | |
| Bethesda Softworks | 3.50 | |
| Fallout | 3.46 | |
| Sony | 3.33 | |
| Geocaching | 3.19 | |
| Snapseed | 3.12 | |
| Counter-Strike | 3.06 | |
| The Witcher | 2.92 | |
| Aston Martin | 2.90 | |
| Polaroid | 2.84 | |
| BBC | 2.78 | |
| Coffeegram | 2.74 | |
| Warner Bros | 2.73 | |
| Nikon | 2.71 | |
| Lululemon Athletica | 2.64 | |
| Tomorrowland | 2.61 | |
| HBO | 2.56 | |
| GoPro | 2.44 | |
| Canon | 2.43 | |
| Boeing | 2.42 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















